Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand has numerous tie-ups with brands from diverse industries and realms. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture.
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