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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Monday Roundup: Content Counts

Waxing UnLyrical

Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

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We Make Our Own Fairy Dust

Waxing UnLyrical

Image: Alexandria LaNier via Flickr, CC 2.0. Every time I get one of your email newsletters, I say to myself, WTF, Shonali, couldn’t you come up with something half as good as that? So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. There is; but we make it ourselves.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Image: photommo via Flickr, CC 2.0. And definitely sign up for his newsletter, it’s a great way to start your week. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Jodi Echakowitz. Bess Winston. Based in the Washington, D.C.,

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This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.