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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. Great companies run SAP, not just great big companies.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Best Trans Dating Sites & Apps for Transgender

SocialFish

Because most people in the society are probably prejudiced and have socially construed ideas of what constitutes gender and sex, the Transgender community has had difficulties finding love, and most of them are probably still in the closet. Going premium shall, however, cost you around $2.95

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? But that still costs money.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). Maybe it has to do with the size of the item or big ticket item (cost).

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. ” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. ” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But at what cost? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. What does it cost? When you think of chatbot marketing, what comes to mind?

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Avoid common mistakes that can cost you traffic and goodwill? In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Today I present to you four alternatives you may never have heard of, showing you the pros and cons of each, how much they cost, and where you can get them from. Cost and availability. Habari support is available via: FAQ. Cost and availability. package FAQ.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Sign up right now at a totally reduced cost for 2012 for a limited time. Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Most executives saw it as a means to speed up and reduce the cost of the back office, the same way the assembly line had reduced manufacturing times and costs. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Fast Company Blog. Fast Company.

Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again.

4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest

ProBlogger

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. We never really know the true objectives and goals of companies unless we are working side by side them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. Allowing for and creating communities.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Fast Company Blog. Intentional Communities. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Fast Company Blog. Intentional Communities. Fast Company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Charlene Li said recently, social media trades media cost for labor cost. You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build!

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Ive founded 5 companies, and spent 15 years running digital marketing agencies.