ProBlogger

APRIL 7, 2015

They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks. The best response I’ve seen to a series of posts I’ve done is when I first published 31 Days to Build a Better Blog – where, by posting something every day, I built a community of bloggers all taking small steps in a month to create more successful blogs. ProBlogger FAQ: How Long Should Posts Be?

FAQ 43

FAQ Content Google Analysis 43

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 99

FAQ Content Consultant Social CRM 99

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing. If yes, then I hope that my tips will provide a clearer idea of a Community Manager’s role.

Communities 169

Communities FAQ Guidelines Curation 169

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. In theory these pages should be a good thing for companies.

Communities 329

Communities Issues Brands Facebook 329

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this community. How to effectively build and nurture a community. “Topcoder was always community first.

Communities 66

Communities Engagement FAQ Crowdsourcing 66

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 219

Company Health Care Energy Groups 219

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 107

Social Media Strategy FAQ CSR 107

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Social Media 110

Social Media Strategy B2B Lijit 110

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

ScoutLabs 112

ScoutLabs Social Media Questions Social CRM 112

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Social Media 96

Social Media B2B Consultant Social CRM 96

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Social Media 101

Social Media Strategy Consultant Social CRM 101

Later

DECEMBER 11, 2020

Answer FAQ. #1: See how Vancouver-based undies company @wearhuha curated a list of products from women-founded companies and offered their audience a specific discount: . #2: Take a look at how @ afspnational created a Guide on “Mental Health Resources For The Black Community”.

Instagram 79

Instagram Curation Travel FAQ 79

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Content 103

Content Radian6 Brands Organization 103

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Social Media 105

Social Media Strategy Influencer Social Graph 105

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Social Media 89

Social Media Strategy Survey Social CRM 89

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Strategy 82

Strategy Social Media Case Study Study 82

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 85

Compete Conference Organization Social CRM 85

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE!

B2B 91

B2B RSS Education MySpace 91

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

CSR 56

CSR Eventful Forums FAQ 56

Convince & Convert

JUNE 2, 2010

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Apparel 89

Apparel Curation Strategy Social Media 89

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 86

Upcoming iPad Project Sentiment 86

Mindjumpers

APRIL 29, 2011

Delicious will become part of their new Internet company AVOS based in San Matero, California. According to John Matheny, SVP of Communications and Communities at Yahoo, there were several people interested in taking over Delicous: “We spoke with numerous parties interested in acquiring the site, and chose Chad and Steve based on their passion and unique vision for Delicious”, said John Matheny. You can get more information on the transition through this FAQ.

YouTube 153

YouTube Delicious FAQ Social Bookmarking 153

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Help your company become one of the best places to work.

Metadata 58

Metadata FAQ Construction Sentiment 58

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 219

Statistics Social Media Journal Press Release 219

Mindjumpers

APRIL 29, 2011

Delicious will become part of their new Internet company AVOS based in San Matero, California. According to John Matheny, SVP of Communications and Communities at Yahoo, there were several people interested in taking over Delicous: “We spoke with numerous parties interested in acquiring the site, and chose Chad and Steve based on their passion and unique vision for Delicious”, said John Matheny. You can get more information on the transition through this FAQ.

Delicious 139

Delicious YouTube FAQ Social Bookmarking 139

Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. And social media is a great way to share that mission with your community. our community is strong and growing.

Instagram 76

Instagram Brands UGC Loyalty 76

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 92

Twitter Metrics Sysomos Yammer 92

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Burrow was able to re-share the Dream Sofa Stories back to the Burrow account.Talk about great community engagement and incredible user-generated content! Many people in their community ended up using the filter on their photos and tagging Potluck in the Stories.

Instagram 63

Instagram Template Templates Patterns 63

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. In this blog post, learn how to collect customer feedback on Instagram, turn audience insights into action, and grow your community: Table of Contents: Why Collecting Customer Feedback on Instagram is Important. You can also use the question sticker to encourage your community to ask you questions.

Instagram 68

Instagram UGC Transportation Communities 68

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. In the event that you get Facebook dark post comments that are inappropriate or go against your community rules, you can also easily hide or delete those comments.). If you want to learn more about how it’s done, this FAQ will definitely help.). Want to respond to Facebook dark post comments?

Comments 118

Comments HootSuite API Notification 118

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Recommendations improve your search ranking, reach, and standing in your local community. Always looking for new ways to connect with and be accessible to our community. If you find you’re getting asked the same questions often, create a bank of FAQ responses you can use.

HootSuite 79

HootSuite Metrics Real Estate FAQ 79

Sprout Social

OCTOBER 12, 2020

When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. What’s your company’s return policy? Make it easy for customers to access FAQs to encourage conversion.

UGC 93

UGC Metrics FAQ Brands 93

Convince & Convert

JULY 25, 2012

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people. If you’re a smaller company you might consider using your headshot as your avatar. Include the community manager(s) face(s) in the Twitter background.

Twitter 101

Twitter Avatar FAQ Insurance 101

agora pulse

OCTOBER 4, 2016

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. When I think of agency-level Facebook management, I consider everything from content strategy development, content creation, content distribution, paid advertising and daily community management.

Tips 101

Tips Facebook FAQ Marketing 101

Mindjumpers

DECEMBER 20, 2011

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter. To begin with it always works to monitor the social media landscape for mentions of your company name, brands, products, key executives and competitors.

Social Media 207

Social Media FAQ Hotels Team 207

Convince & Convert

MAY 28, 2012

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. This will stem the tide of “hey company, did you know?” Create a Crisis FAQ. This Crisis FAQ should include: Acknowledgement of the crisis. How the company found out.

FAQ 114

FAQ Social Media Yammer Case Study 114

Pixlee

JANUARY 11, 2019

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved. Why did a tire company craft a local guide of restaurants , maps and other resources for the motor-bound consumer? Lean on interactive content to build a community.

UGC 52

UGC Loyalty FAQ Authentication 52

Hootsuite

MARCH 26, 2020

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. Right now there’s an alcohol company trying to figure out how they can sponsor all these @zoom_us happy hours. Check analytics to see when your community is typically online. Anticipate the troubles people may have by preparing easy to follow guides or FAQs. It’s a community.

Hosting 77

Hosting Eventful Class Conference 77

Convince & Convert

JANUARY 15, 2018

Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. They will likely have a better chance at Facebook engagement than will your company account. This will be a boon for employee advocacy software programs ( I am an investor in a great one, Trap.It ) as companies try to encourage their team to carry the messaging water on behalf of the organization. Engage Your Community with Facebook Groups.

Press Release 111

Press Release FAQ UGC Facebook 111

Later

FEBRUARY 1, 2019

But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “advancement of women through community” credo. This is important, because with just a few lines of copy, The Wing is able to niche down to a very specific type of female audience, one that relates to its strong company culture and core values. When was the last time you updated your Instagram bio ?

Instagram 81

Instagram Hashtag URL FAQ 81