Using a Social FAQ to Kick Start Content Marketing

Convince & Convert

If you conquered four words, you’d have a better social media program than 90% of all companies. This is especially true for companies that are inherently unsexy and don’t have a lot of existing social chatter about them. Build a Social FAQ.

FAQ 140

ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks. ProBlogger FAQ: How Long Should Posts Be?

FAQ 54

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 103

How to Write a Social Media Policy for Your Company

Hootsuite

Will it live on your company intranet, or shared drives? FedEx has a lot of employees on the ground, and this visually appealing set of guidelines includes a lot of practical, real-world FAQs to keep everything as clear as possible for them.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

How Much Content Do You Need? Here’s a Formula

Convince & Convert

The very best way to get started with content marketing and Youtility is to build the ultimate FAQ, using customer questions. How many stages of the awareness, consideration, interest, nurturing, sales funnel/buyers’ journey do you have in your company? Image from Bigstock.com.

FAQ 157

How Do I Contact Instagram Support When I Need Help?

SocMed Sean

The simple fact is that big social media companies like Instagram, Facebook, LinkedIn, YouTube and Snapchat just don’t want to be inundated with support requests. But What If My Issue Is Not Covered In The Instagram FAQs?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode.

FAQ 154

11 Signs Your Business is in Dire Need of Blogging

Writtent Blog

If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Business blogging gives you the opportunity to share your story, cast your brand as the hero, and surround your company with context.

FAQ 78

Why and How You Should Get Proactive About Customer Service

SocialFish

POC helps companies anticipate customer needs and reduces the number of inbound customer service calls, which saves money, says Contact Solutions. This helps ensure that data is available to all company representatives so they can provide a consistent response to customers.

FAQ 251

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

How to Host a Succesful Web Contest

Idaconcpts

If developed correctly, the contest could even boost the company’s sales for months to come. Every contest your company hosts should have a predetermined purpose. A few common contest goals are increasing website traffic generating public awareness of your company.

CCPA Quick Facts for Marketing

Oktopost

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? " -Jay Baer [link] [link] David Burn "Companies should follow, not lead, their customers across the social Web."

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

What Should All Start-Ups Consider?

The Realtime Report

Investing in a new website that leads visitors to vital information and testimonials will incentivize customers and potential clients to use your company. It also provides people with contact information and an FAQ for any immediate questions. What Should All Start-Ups Consider?

FAQ 99

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE!

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

4 Types of Content That Persuade Customers to Purchase

Convince & Convert

They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You can talk all you want about how great your company is, but consumers might not listen. FAQ Page Showing Your Company’s Policies.

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It's Time for Real-Time

Convince & Convert

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

Delicous Acquired by YouTube Founders

Mindjumpers

Delicious will become part of their new Internet company AVOS based in San Matero, California. You can get more information on the transition through this FAQ.

The Rise of the "Influence" Peddlers

Net-Savvy Executive

A growing group of companies is experimenting with different approaches. At Defrag this year, I saw several new companies with new variations on analyzing influence and profiling people. So everyone uses proxy data, and the proxies vary by company. We have a selection of single-purpose tools, of course, but it's also common for these companies to provide hooks to connect into other programs. api , faq ). api , faq , how ). api , faq , how ).

Social Media for Customer Service: Are you listening?

Mindjumpers

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Delicious Acquired by YouTube Founders

Mindjumpers

Delicious will become part of their new Internet company AVOS based in San Matero, California. You can get more information on the transition through this FAQ.

Customer Service Mistakes In Web Design

The Realtime Report

age, especially in terms of the channels customers are able to use to talk to people from a given company when they have a problem or complaint (or even to give positive feedback). This is where we notice an odd problem with many large company websites: Contact numbers are really hard to find.

FAQ 111

The Rise of the "Influence" Peddlers

Net-Savvy Executive

A growing group of companies is experimenting with different approaches. At Defrag this year, I saw several new companies with new variations on analyzing influence and profiling people. So everyone uses proxy data, and the proxies vary by company. We have a selection of single-purpose tools, of course, but it's also common for these companies to provide hooks to connect into other programs. api , faq ). api , faq , how ). api , faq , how ).

FAQ 67

Will customer service come to social media?

The Way of the Web

Forget social media or the technology, if a company's underlying attitude towards their customers isn't great, their customer service is likely to be the same as well.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. A link to the company blog(s). •

scribd 257

Looking for a Beneficial Summer Internship? Google It.

The Social Media Incubator

The program was started in 2005, and this year the company will be accepting roughly 1,000 students for the internships. They also offer additional information in their FAQs.

Google 130