The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy

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Be sure to regularly remind your followers that you’re there by sharing great content, updating your status or tweeting, and getting back to any comments or messages that they leave. 4 Ways To Boost Your Company’s Digital Marketing Strategy.

54% of Top 100 Brands Use Instagram

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MTV, Nike and Audi particularly stand out, with higher levels of engagement via likes and comments. Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured.

Trending Sources

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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Plenty of good videos go viral without one,” writes a user under the name David Ogilvy in the post’s comments section.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time.

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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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Commentators , who individually have little influence but as a collective form the trend of opinion around a subject.

Facebook Brand Engagement Grows 896% Year-Over-Year

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A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

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Use every available opportunity to stimulate interactions with clear calls-to-action: ask users to “Like,” share, or comment on your brand’s page or with its apps — always offer clear instructions to users on exactly how they should engage.

Smartphones Surpass TV in Time Spent with Media

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making comments or searching for info about the show currently being watched). Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would.

Social Media Customer Service: Brands Respond More On Twitter

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53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. While Facebook still dominates in total volume of comments and posts, Twitter has experienced greater growth as a customer service channel.

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How To Improve Social Media Engagement

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During the course of each session your audiences also have the opportunity to ask anything in the comments section. How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

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” And NASCAR fans are are very active participants in realtime media (scroll down to the Twitter comments from NASCAR fans), so the tie-in with NASCAR may be a smart way for Bud to create an engaging connection with digitally active fans.

How Time Magazine Gained 1.2 Million Google+ Followers

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encourage comments – Time’s Google+ followers are “very talkative,” according to Sharick. Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network.

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How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

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Millions viewed the event live on YouTube, and thousands more commented on various forms of social media during and after the jump, creating a huge amount of buzz for Red Bull. Just two days later, the same post has over 522,000 likes and over 15,000 comments.

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

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Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters.

Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

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It appears to be engaging fans already – the Facebook post above has already received nearly 50,000 likes and over 3,000 comments from Taco Bell’s 9.5 Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items.

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

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When looking at platforms that pose a “moderate” or “significant” risk, however, company blogs and blog comments move into the third-highest position.

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

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Other reasons (more popular among moms) include: offering personal opinions or comments about the brand for others to see, sharing brand-related information with family and friends, and interacting with the brand’s customer support/service team.

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Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

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1,000 comments per second. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

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But despite the impressive numbers, Facebook outperformed G+ as measured in likes, shares and comments for the 10 largest Google+ magazine communities — the brands listed above and ELLE, Martha Stewart Living, Entertainment Weekly, InStyle and Motor Trend.

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

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Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign. Only on rare occasions did the Obama or Romney campaign reply, comment, or re-tweet content from anyone outside the campaign.

40% of Leading Brands Use Instagram

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Audi averages 1,423 “likes” and 34 comments per photo – and the brand generally posts one photo per day. Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook.

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Social TV: Fans Tweet to Choose Hawaii Five-O Ending

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Comments Saw the ads for this during the playoff game last night —. Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged.

Social Networks and Politics: 16% Have “Changed Their Views” Based On Social Media

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Despite these party differences, it seems that individuals in either party seldom use social networks to proclaim their own political views: 84% of users have posted little or nothing related to politics in recent status updates/comments/links.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

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” The campaign drew over 100,000 comments, but Walmart’s Facebook page was also filled with comments complaining about unwanted ads. On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever.

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

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Comments my favorite part of this case study is that they did exactly. Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

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Were you commenting on social networks during the first World Cup game? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

Thanksgiving Social Media Stats, #RLTM Scoreboard

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Comments By: Monday December 2, 2013 | WPMagic by Monday December 2, 2013 | WPMagic By: Social media stats from around the world « Conversity.be The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook. YouTube.

Kuwait Has Most Twitter Users Per Capita

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It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter last fall, and Twitter is not even legal in China ( Slate ).

Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

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” Fans also post their own photos to the website, with a Fan Foto of the week honored on Facebook with comments from the Ben & Jerry’s team such as this one: “ Now how many of you just licked your screen ?”

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

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Let us know in the comments below! Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook.

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Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

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Livefyre acquires analytics startup Realtidbits – social commenting platform Livefyre acquired Realtidbits; Realtidbits’ users will be moved over to Livefyre, and Realtidbits analytics software will be offered to Livefyre’s enterprise customers (AllThingsD).

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

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Let us know in the comments below. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook.

Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

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Over one-third (36%) of tech decision makers go further, posting questions or reviewing comments on social media. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube.

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

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He purposefully tried to design “a more thoughtful form of community engagement” by using ‘reblogging’ instead of commenting – requiring users to report content in the original context, rather that just adding an anonymous comment at the bottom of a post. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users.

Vine Adds Loop Count, Updating Video Views in Realtime

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Before the release of this new feature, brands and users of Vine had to rely on likes, comments and revines (which not longer exist) to determine the reach of their videos.

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

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According to Cindy Chen, the marketing director for Oreo at Kraft Foods, the daily ads are “to show the world how relevant this brand is now” by commenting on “real-time happenings.” Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year.

How to Capitalize on Instagram as a Small Business

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How you deal with negative comments on social media can put your brand in the spotlight for all the right reasons, and how you acknowledge complaints quickly and efficiently can speak volumes. How to Capitalize on Instagram as a Small Business.

Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

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404,603,286 comments. billion total votes (comment and link votes). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube.