Remove Collaboration Remove Company Remove Construction Remove Research
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949. LEGO Death Star?

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. Why do manufacturing companies need digital marketing?

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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Home is Where the Office is: Creating a Work Environment Employees Will Love

The Realtime Report

One of the best things to do to make sure that the turnover rate doesn’t plague your company is to offer employees a positive work environment that they enjoy coming to on a daily basis. This type of office design encourages collaboration and creates a more social culture overall. Provide Natural Light. Set a Positive Tone.

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7 Essentials for Paid Media Plan with Examples

Oktopost

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. Budget Allocation When constructing a B2B paid media plan, determining an overall budget and how to allocate spending across campaigns and platforms is crucial.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. Open Community Means Collaborating with a Purpose. See [link] for a quick overview.

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27 essential social media manager interview questions (and answers)

Sprout Social

Communication and collaboration. Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. How did you organize and collaborate with your colleagues to complete that project?