Bridging the Skills-Gap with Competency-Based Learning


According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. What is competency-based learning and how would it work? Post by Jack McGrath, President of Digitec Interactive.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Strategy: The Wind Book

Geoff Livingston

A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Wind Book is the fourth primary chapter of the Five Rings, following the Ground Book , the Water Book , and the Fire Book.

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Book Excerpt: The Death of Facebook

Geoff Livingston

It literally watches competitors create new features, and then it incorporates those functionalities into its network, competing head-to-head in that functional space. Other examples include: Facebook Pictures competes with Flickr. Facebook Chat competes with AOL’s AIM.

Socialnomics Book Review |

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Let me guess the books summary.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

Or they can watch the impact factors that can influence their hiring: talent on the move in the industry, big layoffs, hiring freezes or surges, or key new positions being developed in competing companies. Pre-buy the Book and be One of 10 Lucky Winners.

Show 363 - Have you Higher Ambition?

Engaging Brand

He is an author of July 2008 Harvard Business Review article, “ The Uncompromising Leader” and joins Anna Farmery to talk about Higher Ambition his latest business book on leadership.

Optimize and the Confluence of Search and Social Media

Convince & Convert

is the author of the brand new book, so brand new that the official release. confluence of social and search , which is what the book is about. that you had in the book which blew me away, I actually had to read it two. But I think you said in the book at Google has 11 billion.

Does your memory suck?

Jeff Esposito

When I returned to Boston, I peeped it out on Amazon and saw that the book followed a reporter who got caught up in the world of memory championships and decided that he’d compete in these geektastic games. . Book Review Joshua Foer Memory Championships Moonwalking with Einstein

How did Geek Santa do this year?

The Way of the Web

There wasn’t much else that I can imagine would have allowed me to compete with a teenage family friend in a day long Gauntlet session on an equal footing! Books Funny gadgets geek tech Christmas tech presents

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Why Welcome to the Fifth Estate Failed

Geoff Livingston

People who know my books usually remember my first book Now Is Gone and most recently Marketing in the Round. Here is why… The Fifth Estate was my nightmare book project. To prepare for it I booked 10 consecutive weeks of speaking engagements from SxSW through Memorial Day.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

7 Warning Signs That Your Blog Needs Better Social Media Management


When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. There is no one way to do social media right, but there are a million ways to get it wrong.

The Future of Association Management Systems


However, more unconventional thinkers ( see John Mancini’s recent e-book ) are begging the question that since our reliance on AMS has been… well…unreliable for so long, why not diversify the data and depend on some of the other core-competent systems to well… be more competent.

Grow Your Twitter Following With Chats

Janet Fouts

If you’re an author and you want to learn about how to market your book. It’s bad form to hijack a tweet chat, people will be more receptive if they don’t feel like you’re competing. Oh boy, another “ how to grow your Twitter following ” post!

Intelligence? Talent? What Do You Need To Really Make It?

Twist Image

More recently, Duckworth published a book, Grit - The Power of Passion and Perseverance , to unpack this concept even more (it's an entrancing read). . competencies, she has advised the White House , the World Bank , NBA and NFL teams, and Fortune 500 CEOs. business book.

Is your Organization Capable of Unorthodox Thinking?


The New Competence of the Knowledge Age. Crafting strategic solutions rather than producing programs requires an entirely different set of competencies and ways of thinking. You are now competing on the strength of the value you can create and the innovation you enable.

You Finally Have a Google Plus Business Page… Now What?


This will be more important as Google Plus simply because you’ll have to compete with other organizations. This creates sort of a photo flip-book like I did with the Inbound Zombie Google Plus Page (click on the main image to see this effect).

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Can You Build a Content Marketing Super Brand

Convince & Convert

Schaefer is working on a new book called The Content Code. I’ll read every Bill Bryson book. And every Mark Schaefer book, for that matter. Competency can be learned. NOTE: My very smart friend Mark W. It will be out in April. Watch for it!

MUST READ: Clay Shirky on Disruption


It’s been interesting watching this unfold in music, books, newspapers, TV, but nothing has ever been as interesting to me as watching it happen in my own backyard. We have previous examples to learn from, and our core competence is learning from the past.

25 Random Observations about #MozCon Speakers

Adam Sherk

Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO. Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book. I attended MozCon 2013 last week.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond.

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

I’d be curious if those same employers would prohibit employees from reading a book or calling their family on their break. Each day, I enjoy reading the updates of employees that I currently work with, as well as previous co-workers and even employees at competing companies.

Being a social organization means being generative.


Jamie Notter and I explain how organizations can be more GENERATIVE in our book, Humanize: How People-centric Organizations Succeed in a Social World. They have advanced competency in communication because that is the foundation for strong relationships.

I Wrote a Book with Twitter


I Wrote a Book with Twitter 14 You get out of new technology whatever you put into it. I wrote a book with Twitter. That story became Addition by Adoption: Kids, Causes & 140 Characters , a book I self-published. It’s also a book that will save lives.

Social business demands culture change


Leveraging technology in today’s social world goes way beyond the technical requirements—success or failure seems more dependent on how flexible and effective your management practices are, rather than your specific IT competency. Loved our Humanize book?

Leading from the Outside-In


Check out Anna Caraveli’s new book published by ASAE, The Demand Perspective. This is why this book lays out a path of fundamental re-orientation rather than of addition or subtraction.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. For example, if you are offering an e-book, make it free to download for a limited time. Image via

The Social Side of Brand Management

Techipedia: Tamar Weinberg

How great is it to have your customers competing to provide your business with free word of mouth marketing? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Give Your Content Marketing a Human Face

Waxing UnLyrical

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. It competes and wins against the global advertising agencies with deep pockets.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. Where does fitness fit into the list of competing priorities?

The Problem With The Status Quo

Twist Image

Yup, a world where traditional book publishers and literary agents live in both fear and partnership with the very real reality that Amazon will not only make a great book publisher, but it could also spell the end of the need for literary agents and beyond. "Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. Everyone's afraid of Amazon,' said Richard Curtis , a longtime agent who is also an e-book publisher.'If

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The Stephen King and Joseph Sugarman School of Content Marketing

Convince & Convert

In King’s world you’re either born great like Shakespeare, born good with no hope of ever being great, born competent with the capacity to become good, or born bad with no hope of being competent. You don’t need to own many leather-bound books.

From Owning the Publication to Owning the Idea


How does the concept of a library change if there are no physical books? Many professional societies also have the certification and accreditation programs and/or editorial boards of experts needed to verify the competence of would be authors and speakers.

My Love Letter to IABC

Waxing UnLyrical

While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. When we went through each section the line between competent and excellent became clearer, more fixed … and so did the line between competent and inadequate.

Realignment #6: Relationship-Driven Leadership


Excerpt from the new book : The Demand Perspective: Leading From the Outside In. All paths of action in this book converge on one focal point: the customer. ————-. Associations, like bureaucratic organizations in other sectors, are at a critical juncture.

Would An Online Presence Save Your Business?

Small Business Mavericks

In simple terms, you cannot blame the online world for taking away your business if you not also online competing with them. Book shops are a great example. Book sales have been contracting for decades, yet the online sales of books have steadily grown. They estimate that online book sales are around 10% with digital sales approaching 1%. You can’t compete with the online world if you’re not online as well.