Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. Where does fitness fit into the list of competing priorities?

Marketing 199

Marketing Publishing iPhone Badge 199

WebInKnow

SEPTEMBER 29, 2023

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Compete 61

Compete Strategy Company Products 61

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Convince & Convert

APRIL 8, 2014

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. The good news for you and me is that you don’t have to be born great like Shakespeare to create great content marketing pieces.

Content 120

Content Compete Marketing Skills 120

agora pulse

MAY 10, 2017

For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. This unwritten code, passed from generation to generation, has inspired pop culture, books, poems, and movies in the modern world. Learning is a key factor in staying on top of the social media marketing battle.

Social Media 129

Social Media Marketing Campaign Skills 129

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure. More on Content Marketing vs. Social Media.

Social Media 167

Social Media Content Marketing Repository 167

Small Business Mavericks

APRIL 10, 2011

You’d be competing only with offers for 60 places. In New York City, you’d be competing with 770 offers. Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. Or what if you were in Austin? That’s not bad.

Small Business 156

Small Business Case Study Press Release Marketing 156

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. Where does fitness fit into the list of competing priorities?

Marketing 100

Marketing Publishing Badge iPhone 100

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Waxing UnLyrical

JANUARY 24, 2019

When my dancing improved, I started competing in ballroom competitions and after a few years began winning ballroom championships. I then decided to write a book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO , to share how I was able to bring joy back into my life.

Consultant 228

Consultant Banking Compete Energy 228

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. Where does fitness fit into the list of competing priorities?

Marketing 100

Marketing Publishing iPhone Badge 100

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 billion in revenue in 2023. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

JANUARY 11, 2015

Schaefer is working on a new book called The Content Code. As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

Brands 60

Brands Content Compete Marketing 60

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Marketing 167

Marketing Compete Social Networking Sites 167

Diva Marketing Blog

AUGUST 13, 2014

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview. Perhaps we should put that book on our to do list!

Marketing 111

Marketing Film Compete Training 111

Buffer Social

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Small Business Mavericks

JUNE 28, 2012

Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Keep saying that Google+ isn’t competing against Facebook. That’s right, keep saying it. Google’s New Tablet.

Google 156

Google Blogosphere Compete Small Business 156

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 133

Social Media Marketing Compete Organization 133

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. If you are a serious blogger or a digital marketer, it’s a must have. It’s certainly not professional grade, but for a free tool, it’s a great starting point for social media/digital marketers.

Products 192

Products Tools Social Media Tweetdeck 192

Jon Loomer

AUGUST 9, 2023

READ: How the Facebook Ad Auction Works By default, your ads enter an auction to compete with other ads to earn the right of visibility for your ideal audience. Book a One-on-One. It helps you remain organized and quickly know what makes each asset unique. How This Works 7. This post explains exactly how that process works.

Advertising 148

Advertising Campaign Cost Compete 148

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Twist Image

JUNE 24, 2016

I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. Watch here: BRITE Conference 2016 - Algorhythms For Marketing Transformation with Mitch Joel. business book.

Marketing 45

Marketing B2B Conference Mobile 45

Laurel Papworth

JULY 4, 2023

While not specifically designed for developers, this course provides an essential overview for business and marketing professionals. Email admin@digitxevents.com to book. And while not a ‘developer’s’ course, as a business or marketing agency the aim is for you to have an overview of the tools behind this emergent technology sector.

Overview 52

Overview Policies API Course 52

Writtent Blog

SEPTEMBER 10, 2013

Few books have made a bigger impression on culture than J.K. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. Rowling’s Harry Potter series.

Marketing 87

Marketing SEO Compete Loyalty 87

Buffer Social

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Hiring the 3PL company has freed up our time to develop products and market what we have.

Products 86

Products Pharmaceuticals Small Business Film 86

Sprout Social

OCTOBER 25, 2021

Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department. A man just came into the library to ask if we knew which book had the best cliffhanger ending so we told him it was definitely #NationalTellAJokeDay pic.twitter.com/3T4XyTK95X.

Library 121

Library Team Social Media Feed 121

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Uphold your ethical duty of competence Model Rule 1.1 states you must be competent.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Diva Marketing Blog

JUNE 6, 2011

Yes, girlfriend, Diva Marketing celebrates 7 years. There were few books or workshops about blogs. And so I continued Diva Marketing because I was having too much fun to stop. . Diva Marketing turned into a sandbox where I could play with new ideas, test concepts and learn together with the social media and marketing community.

Marketing 98

Marketing GPS Blogger Delicious 98

Convince & Convert

NOVEMBER 10, 2015

Marketing sure as hell doesn’t matter. It’s been documented over and over in multiple books that forthrightness and transparency (or at least translucency) creates trust, which creates kinship, which creates customers, which creates profits. But, if Ryver’s product is anything like their marketing, I’m in.

Marketing 60

Marketing Authentication Compete Transportation 60

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. It’s your job to make it more rewarding and beneficial for them to provide feedback than to keep it locked inside. A valuable tool at this phase is Confidential Inquiry.

Project 125

Project Collaboration Buy Team 125