#384: Should You Write A Book? With Gabby Bernstein

Amy Porterfield

Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book – whether it’s through traditional publishing or self-publishing – this episode is a must listen. The post #384: Should You Write A Book?

Printed Books Only, Please

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote 10 years ago. “The book lover loves to have a record of what they’ve read, and it’s about signaling to the rest of the world. Musings books

News 91

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Super quick and exciting (well, for me) announcement: I’m writing a book! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) Gotta go, I have a book to write! Announcements announcement books Writing

Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. Suffice to say, he has the chops to write a book about corporate social media. This book is focused at more of a strategic and structural level.

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#400: My Favorite Books & A 400th Episode Giveaway

Amy Porterfield

The books that built my business — library card not required. But I DO know that books have played a […]. The post #400: My Favorite Books & A 400th Episode Giveaway appeared first on Amy Porterfield | Online Marketing Expert.

Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. Tags: uncategorized books review

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The book is extremely easy to read. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. books

Review 223

Top Ten Tips for Writing a Business Book


I'm frequently asked for advice about writing a business book. Some people want to understand if writing a book might be right for them. Thought Leadership Personal branding writing Books Business to Business

26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. Social Media Marketing Books for Newbies.

Skills 156

My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. The Book of Lost Things. What books have you enjoyed recently, and what are you looking forward to reading? books

Review 252

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The book is also replete with examples of companies who have “done it right” – from Cirque du Soleil ’s Jessica Berlin , to the Freshbooks RV tour, to the culture of customer delight created at Zappos , there are plenty of anecdotes of companies adopting tactics which just “feel” right. Tags: books

Review 308

47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction. booksHere are a few to think about.

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Book Review And Interview: Common Sense Leadership

Dave Fleet

by Garth Johns, is unlike many of the books I’ve read recently. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. What’s more, the practical focus of Common Sense Leadership makes it more useful in terms of quick reminders than many books I’ve read over the last couple of years. With all of the leadership-focused books out there, what made you decide to write Common Sense Leadership?

Review 287

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.

Review 174

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections. The book has its minor flaws.

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No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. The majority of Americans continue to read printed books and small numbers are shifting digital, says a recent Pew survey. Musings books

Survey 116

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. A must-read for any executive or manager who wants to understand how to unleash the social power of a properly trained, motivated and incentivized workforce, this book goes far beyond the do’s and don’ts of social media policy.

Review 175

Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. For me, three key things stand out about this book: 1. booksTweet.

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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! If you’re looking for a blueprint on starting or running a small business mixed with a heavy dose of motivation then Rework (affiliate link) by Jason Fried and David Heinemeier Hansson of 37Signals is the book you need to get your hands on.

Review 158

Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

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Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list. While the book isn’t an autobiography per se, the majority of the book tells a chronological tale beginning with tales of how Hsieh managed to avoid practicing four musical instruments every day (he would play tape recordings of himself practicing) and ending with the acquisition of Zappos by Amazon in mid-2009.

Review 247

Have You Written That E-Book Yet?

Small Business Mavericks

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. Benefits of E-Books & Business. Do you have a category on your e-reader for the free books you picked up because you wanted to learn more about that subject? You don’t have to sell an e-book in order to profit from it.

Shine Your Youth with These Best Books to Read in Your 20s


Books have always been considered to be our best friends. Unlike human beings, books have a positive influence on building our personalities. Books can be your ultimate savior at this phase of life. But in a universe full of diverse books, which one is perfect for you?

Buy 91

Facebook Announces New Tools for SMBs, Including Video Calls and Expanded Appointment Bookings

Social Media Today

The new tools will provide more capacity for SMBs to maximize their opportunities heading into the holiday season

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Book Review: The Monk Who Sold His Ferrari

Dave Fleet

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. A couple of things to know about “The Monk Who Sold His Ferrari&# : firstly, it’s essentially a self-help book; secondly, it’s written as a narrative, from the perspective of someone receiving advice from the aforementioned monk. books

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

Review 173

Book Preview: The Social Employee

Webbiquity SMM

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work. Praise for the book comes from a who’s who of the digital marketing world, including Mari Smith , David Armano, Ann Handley , Jennifer Aaker and Dan Schawbel.

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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. Revving Up a Children’s Book with Integrated MarComm.

CPC 144

6 ways book publishers can use audience intelligence to reach new readers


Every author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this to heart when planning marketing campaigns?

Book Review: Accidental Genius, by Mark Levy

Dave Fleet

When I first received an email from Beth Harte , asking if I’d be interested in checking out a book on writing, I have to say I hesitated. I’m actually using a lot of the lessons from reading Levy’s book while writing this review – as I write, I’m letting my mind wander over the book, what I learned from it and the reasons you might want to check it out (of course, I’m also going back over it later – now – and editing).

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How to Get Your Followers to Book Appointments on Instagram


Just in time for National Small Business Week, Facebook recently announced that it’s expanding several of its small business-focused tools, including the ability to book and manage appointments directly on Instagram and Facebook! Wondering how you can use the new appointment booking feature for business? You also had to use a third-party service to manage your bookings, like Acuity Scheduling, Appointments by Square, or Booksy.

Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. What I’ve always appreciated about Seth Godin books is that they’re so easily consumable but pack a punch that serves as a good set of reminders, motivate you and resonate for a while after finishing the book. This is never the case with Seth’s books.

Review 148

Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. This reference is almost worth the cost of the book itself.

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The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama

Janet Fouts

The Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility. mindful social Social Media in Action Video book review

Review 112

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed. Readers get more than just a book of lessons written by a well-known guy. When C.C.

Review 138

Google Adds New Listing Options for Business Profiles, Including Services, Bookings and Streamlined Catalog Upload

Social Media Today

Google's got some new options for connecting with potential customers within its apps

List 162

Facebook Adds New Booking and Reminder Prompts to Movie Ads

Social Media Today

Facebook is rolling out new updates for its movie ads, including reminder prompts in-app and direct booking options

Recommended Books to Read

Cody Ward

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. Puzzle Marketer Book List (in no particular order) Made to Stick by Chip Heath & Dan Heath This is a great and easy read if you’re looking to understand the best way to get your ideas adopted. This book is about expanding the pie and coming to a mutual arrangement.

Delivering Happiness – Video Book Review

Justin Levy

When I heard that Tony Hsieh was writing a book about the meteoric rise of Zappos from a startup that almost collapsed to a $2 billion a year powerhouse, I was really excited to get my hands on a copy. All of this built up anticipation to read the behind-the-scenes story on Zappos and this book doesn’t disappoint. I shot a video review to share my thoughts on the book. Tags: books reviews video zappos

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Get the Book!


A little book of big ideas for associations navigating the social web. Written for the complicated and quirky world of associations and membership organizations, Open Community is our brand-spankin’ new book about how associations can—and why they should—build community online. The book is a collection of big ideas. The book itself is organized around five overarching ideas, one per chapter. Open Community.