Printed Books Only, Please

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote 10 years ago. “The book lover loves to have a record of what they’ve read, and it’s about signaling to the rest of the world. Four years ago I pondered why “I like reading news online but not books.” Musings books

News 70

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. A must-read for any executive or manager who wants to understand how to unleash the social power of a properly trained, motivated and incentivized workforce, this book goes far beyond the do’s and don’ts of social media policy.

Review 207

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections. The book has its minor flaws.

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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Review 171

How to Get Your Followers to Book Appointments on Instagram


Just in time for National Small Business Week, Facebook recently announced that it’s expanding several of its small business-focused tools, including the ability to book and manage appointments directly on Instagram and Facebook! Wondering how you can use the new appointment booking feature for business? You also had to use a third-party service to manage your bookings, like Acuity Scheduling, Appointments by Square, or Booksy.

Book Preview: The Social Employee

Webbiquity SMM

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work. Praise for the book comes from a who’s who of the digital marketing world, including Mari Smith , David Armano, Ann Handley , Jennifer Aaker and Dan Schawbel.

Price 159

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.

Review 190

Announcing My New Book Available Now: Standout Virtual Events


Given this disruption of the events industry, I’m super excited that my new book Standout Virtual Events: How to create an experience that your audience will love , which I co-wrote with Michelle Manafy, is out now.

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. The majority of Americans continue to read printed books and small numbers are shifting digital, says a recent Pew survey. Musings books

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Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. Suffice to say, he has the chops to write a book about corporate social media. This book is focused at more of a strategic and structural level.

Review 310

Facebook Adds New Booking and Reminder Prompts to Movie Ads

Social Media Today

Facebook is rolling out new updates for its movie ads, including reminder prompts in-app and direct booking options

Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. Tags: uncategorized books review

Review 224

Have You Written That E-Book Yet?

Small Business Mavericks

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. Benefits of E-Books & Business. Do you have a category on your e-reader for the free books you picked up because you wanted to learn more about that subject? You don’t have to sell an e-book in order to profit from it.

FAQ 85

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. Revving Up a Children’s Book with Integrated MarComm.

CPC 153

Socialnomics Book Review |

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

Review 173

HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account. In fact, I’m on my 28th book of 2010. Reading this many books will let you: Expand your worldview by reading beyond your normal topics. 26 books per year… how? books

How To 326

Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The book is extremely easy to read. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. books

Review 223

The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama

Janet Fouts

The Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility. mindful social Social Media in Action Video book review

Review 123

LinkedIn Provides More Tips for Virtual Events in New Guide Book

Social Media Today

With more businesses turning to virtual events, LinkedIn has published a new guide to help maximize your online functions

My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. The Book of Lost Things. What books have you enjoyed recently, and what are you looking forward to reading? books

Review 252

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The book is also replete with examples of companies who have “done it right” – from Cirque du Soleil ’s Jessica Berlin , to the Freshbooks RV tour, to the culture of customer delight created at Zappos , there are plenty of anecdotes of companies adopting tactics which just “feel” right. Tags: books

Review 308

47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction. booksHere are a few to think about.

List 305

Book Review And Interview: Common Sense Leadership

Dave Fleet

by Garth Johns, is unlike many of the books I’ve read recently. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. What’s more, the practical focus of Common Sense Leadership makes it more useful in terms of quick reminders than many books I’ve read over the last couple of years. With all of the leadership-focused books out there, what made you decide to write Common Sense Leadership?

Review 287

Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. Her detailed descriptions of what can be measured on each type of social media site alone is worth the price of the book (at least).

Review 150

Our Books

Taylor Marek

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! If you’re looking for a blueprint on starting or running a small business mixed with a heavy dose of motivation then Rework (affiliate link) by Jason Fried and David Heinemeier Hansson of 37Signals is the book you need to get your hands on.

Review 130

10 Books Every Social Media Manager Should Read in 2020


I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Just relevant, impactful, inspiring books that will actually make you better at your job every day. Plus, these books will spark even more passion and excitement for what you do.

Starting a Small Hotel or Airbnb? 5 Smart Ways to Increase Online Bookings

The Realtime Report

5 Smart Ways to Increase Online Bookings. To help you increase your online bookings, we’ve created a list of five tips designed to let you take control of your digital marketing. Or, in this context, 1,000 bookings. Increase Your Online Bookings with These Great Tips.

10 Important, Insightful And Inspiring Books For Fall Reading

Forbes Social Media

Fall is a time to bundle up, go for long walks, finally start a fire in the fireplace, and read a good book. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. What I’ve always appreciated about Seth Godin books is that they’re so easily consumable but pack a punch that serves as a good set of reminders, motivate you and resonate for a while after finishing the book. This is never the case with Seth’s books.

Review 132

Recommended Books to Read

Cody Ward

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. has a list of books we’d like to recommend you add to your reading list. Puzzle Marketer Book List (in no particular order) Made to Stick by Chip Heath & Dan Heath This is a great and easy read if you’re looking to understand the best way to get your ideas adopted. This book is about expanding the pie and coming to a mutual arrangement.

Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. For me, three key things stand out about this book: 1. booksTweet.

Review 296

Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Don’t you love it when you pick up a book and realize in just the first few pages that the author really gets it ? Stumped for that last-minute Christmas idea?

Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list. While the book isn’t an autobiography per se, the majority of the book tells a chronological tale beginning with tales of how Hsieh managed to avoid practicing four musical instruments every day (he would play tape recordings of himself practicing) and ending with the acquisition of Zappos by Amazon in mid-2009.

Review 247

Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W. Twitter Facebook Google+ LinkedIn Bring Your Own Meme to the #LiftOff Book Giveaway.

Meme 162

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed. Readers get more than just a book of lessons written by a well-known guy. When C.C.

Review 118

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach.

eBook 213

Derailed [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Derailed [Book Review] Written on January 23, 2010 by Justin Levy in books , business , reviews , video 14 Comments - Leave a comment! Most of the business books that are published focus on teaching you what you can do to improve your sales, marketing, customer retention, productivity or a number of other business-related goals. Have you read the book?

Review 100

Book Review: The Monk Who Sold His Ferrari

Dave Fleet

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. A couple of things to know about “The Monk Who Sold His Ferrari&# : firstly, it’s essentially a self-help book; secondly, it’s written as a narrative, from the perspective of someone receiving advice from the aforementioned monk. books

Review 279

Rescue Books

Twist Image

It''s time to save business books. I''m wondering if we should start a humane society to save the business books of the world? Here it is: I can''t walk by any form of retail establishment that sells books (new and/or used) without going in. I could have been in a book store earlier in the week. Book stores are like the Death Star to me. What makes this worse, is my undying need to buy books that I have read, loved and already own. book store.

Buy 58

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cutting corners isn’t a good approach, either.

Delivering Happiness – Video Book Review

Justin Levy

When I heard that Tony Hsieh was writing a book about the meteoric rise of Zappos from a startup that almost collapsed to a $2 billion a year powerhouse, I was really excited to get my hands on a copy. All of this built up anticipation to read the behind-the-scenes story on Zappos and this book doesn’t disappoint. I shot a video review to share my thoughts on the book. Tags: books reviews video zappos

Review 118

‘Fourth Transformation’ book: Brace for impact

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. It’s easily their best, most accomplished and most important book. (I I reviewed their last book , “The Age of Context,” here in 2013.) For the record, in their last book, the authors predicted that Google would sell a minimum of 100 million units of Glass, at an average of $300 each, by 2016 to 2018. The best part of the book?

Film 105