Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. One of the most powerful impacts of social media is the way has democratized brands.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

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Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. Suffice to say, he has the chops to write a book about corporate social media. He’s honest and to the point about challenges, and this book is all the better for it. books social media strategy

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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

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HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account. 26 books per year… how?

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Attention all business book enthusiasts!

SocialFish

I also have a big pile of books on my desk that I want to get to (Sound familiar? summarizes best-selling business books into short video, audio and text summaries and give you the most essential lessons from them. Do you love to read? I do!

My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. books

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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). booksHere are a few to think about.

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Book Preview: The Social Employee

Webbiquity SMM

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. Revving Up a Children’s Book with Integrated MarComm.

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When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.

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Book Review And Interview: Common Sense Leadership

Dave Fleet

by Garth Johns, is unlike many of the books I’ve read recently. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. The book was intended for those everyday leaders of our world. books

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Book Review: iPhone Millionaire

SocialFish

In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . So that is why I wrote the book.

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Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. Tags: uncategorized books review

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Facebook Releases New Report into Travel Booking Trends Online [Infographic]

Social Media Today

Facebook has released a new report into evolving travel discovery habits, with notes on how travel marketers can maximize their opportunities

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Book Review: The Crowdfunding Revolution

SocialFish

In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . so I find this book incredibly interesting.

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The book is extremely easy to read. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. books

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Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. booksTweet.

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Book Review: The Monk Who Sold His Ferrari

Dave Fleet

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. The whole book is written as the tale of a successful but burnt-out lawyer who packs it all in and adopts a new lifestyle, resulting in increased health and happiness. books

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The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama

Janet Fouts

The Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility. mindful social Social Media in Action Video book review

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W.

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No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. Musings books

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. ” And that’s just in the author’s note at the end of the book!

Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list. While the book isn’t an autobiography per se, the majority of the book tells a chronological tale beginning with tales of how Hsieh managed to avoid practicing four musical instruments every day (he would play tape recordings of himself practicing) and ending with the acquisition of Zappos by Amazon in mid-2009.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Finally, as wonderful as the book is, its a tad long.

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Book Review: Stand Out Social Marketing

SocialFish

This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. .

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Have You Written That E-Book Yet?

Small Business Mavericks

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. Benefits of E-Books & Business. Do you have a category on your e-reader for the free books you picked up because you wanted to learn more about that subject? You don’t have to sell an e-book in order to profit from it.

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Recommended Books to Read

Cody Ward

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement.

10 Best Marketing Books Written By Marketers

Kikolani

Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism.

[Cool Infographic Friday] Is the Book Dead?

SocialFish

I love books – and I read just as many on paper as I do electronically. But interesting to see some data about whether paper books are going away (sorry, trees, the answer is no.).

Free Comic Book Day – May 3

SocialFish

Free Comic Book Day is Saturday May 3 rd , 2014 . The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3 rd , at participating comic book specialty shops across the U.S., Free Comic Book Day 2014.

Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year.

Get the Book!

SocialFish

A little book of big ideas for associations navigating the social web. Written for the complicated and quirky world of associations and membership organizations, Open Community is our brand-spankin’ new book about how associations can—and why they should—build community online.

Book Review: Accidental Genius, by Mark Levy

Dave Fleet

When I first received an email from Beth Harte , asking if I’d be interested in checking out a book on writing, I have to say I hesitated. I’m actually using a lot of the lessons from reading Levy’s book while writing this review – as I write, I’m letting my mind wander over the book, what I learned from it and the reasons you might want to check it out (of course, I’m also going back over it later – now – and editing).

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Your Favourite Social Networks as Comic Book Heroes [infographic]

Mindjumpers

Therefore, if you at some point should have wondered how your favourite social platforms compare to your favourite comic book heroes, you can find the answer below. Social Media digital agency Freestyle Interactive Infographic Social Media Trumps social networks as comic book heroes

A Customer Experience Book That Is Much More Than a Book

Convince & Convert

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear.

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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. It’s easily their best, most accomplished and most important book. (I I reviewed their last book , “The Age of Context,” here in 2013.) The best part of the book?

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Book review: ‘Angel: How to Invest in Technology Startups’

Socialmedia.biz

Not founding a startup but investing in one … or a dozen … or, as Jason Calacanis advises in his new book “Angel,” investing $1.5 Angel,” Calacanis’ first book, went on sale Tuesday. And an old-fashioned index for the book wouldn’t hurt, either. JD Lasica’s book reviews.

How I Used LinkedIn To Write A Leadership Book

Forbes Social Media

Write a powerful book, rich with moving stories, by reaching out to your LinkedIn connections

Tattoodo Launches Global Booking Platform

Forbes Social Media

The tattoo industry has been predominantly analog. Not for much longer

Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! I really enjoyed the book!

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#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Loews is the first luxury hotel to use Twitter for booking purposes, and if all goes well it will probably not be the last.

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