15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Need some help determining some business objectives that you might be able to leverage social media to accomplish?
Social Media Stress is Real
MARCH 13, 2017
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane.
Book Review: The Social Media Strategist
APRIL 9, 2012
” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. books social media strategy
The Best Books On Social Media
Josh S Peters
MARCH 31, 2013
When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read.
“The Best Social Media Book This Year”
DECEMBER 12, 2011
And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). How social media can make your organization stronger - SmartBrief on Social Media. The key to success in a social world? For more intel on the book, listen to this podcast interview we did with Les McKeown. Whoo hoo!
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
14 Books to Read…or Skip
NOVEMBER 25, 2014
has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. I always had my nose stuck in a book and today really is no different. 14 Books to Read…or Skip Here are the 14 books I’ve read this year. I am just finishing this book now and it is excellent! By Gini Dietrich Here we are. The Goldfinch.
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. E-books.
Recommended Books to Read
MARCH 19, 2012
You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement.
Nine Books for Communicators
APRIL 23, 2012
After reading Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. So reading these posts made me think of books that seem relevant to today’s online communications conversation. Why nine books and not 10?
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. Kinda like social PR.). The result? Today.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. Three Social Media Myths originally appeared on Spin Sucks on June 15, 2011.
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. If brands have anything to fear, it’s not social media, but losing touch with customers.
Are You A Social Media Channel Changer?
AUGUST 21, 2012
Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. In that case, you might as well just go read a good book.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
Social Media Breeds PR Laziness
APRIL 9, 2012
Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. We’re approaching social the same way we’ve always done things. This is baloney.
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. Social Media Facebook Google Instagram LinkedIn Pinterest Social media marketing Tumblr Twitter Vine YouTube
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. Not everyone uses social networks (yet). Social Commerce. Results.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. 8 social media marketing mistakes to avoid.
Book Review And Giveaway: The Real Truth About Social Media
Josh S Peters
DECEMBER 6, 2011
The real truth that “cuts through the bull shiitake of social media…” huh? When I first heard about this book I thought “oh great… another.” The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any social media library and a must read for any true professional.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?
11 Storytelling Formulas to Supercharge Your Social Media Marketing
FEBRUARY 28, 2017
These formulas can be applied to your company’s overall marketing, content you produce, social media updates, copy on your website, and more. 11 storytelling formulas to supercharge your social media marketing. We have been using it for our blog post introductions but it can be applied to social media updates , email campaigns , and other marketing messages.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. The book came out in May of this year. Quarterly.
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
Social Media Measurement for Pragmatists
JULY 16, 2014
I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool.
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. No one is interacting with you on social media. Your social media feeds are deserted.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). Wrong.
What is Social Media - Free E-Book
FEBRUARY 20, 2013
Often people get confused when it comes to social media marketing. In presentations and at speaking events to small business, I liken social media to building a town. I have put together a little story e-book to help explain social media and how there is no complexity to it really.just plain old common sense. Download Book. .
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book!
How To Bootstrap Fantastic Social Media For Small Business
FEBRUARY 29, 2016
Let’s face it: social media for small business can be a challenge! In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. I recently was on a Social Media Bootcamp webinar with Rebekah Radice for Post Planner and we covered a lot of ground for small businesses.
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. “SEO, social media and content marketing” is descriptive, but a mouthful.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. That’s ok.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Then along comes the book, Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era , by Gini Dietrich and Geoff Livingston.
Social Media Doesn’t Make Sales – People Do
FEBRUARY 8, 2012
There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. I know, social media is what I do, and I love it, but in the end it’s a tool. Whaaat?