How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. I tend to be a bit jaded when it comes to business books, but I came away from WMTO refreshed.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. ” And that’s just in the author’s note at the end of the book!
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983.
How to Influence People in Online Communities
JUNE 4, 2012
I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?
Are you strangling your community?
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding.
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community.
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism.
Strategy: The Wind Book
APRIL 16, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Wind Book is the fourth primary chapter of the Five Rings, following the Ground Book , the Water Book , and the Fire Book.
Get Open Community on Audible
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
If you have a case study to share, from the angle of any of the “big ideas in our little book, please contact us. Community: Food Bank of Central & Eastern North Carolina. I think it’s made a tremendous difference in raising awareness about hunger in our communities.”.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Guest Post by J.D. Lasica.
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.
10 Book Recommendations From Team Sprout
DECEMBER 15, 2016
Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. “The C Programming Language” is one of the few programming books that not only offers valuable and practical information but is enjoyable to read. This book does assume some familiarity with basic programming concepts but even novice programmers should be able to pick up and follow along.
Strategy Lessons: The Water Book
MARCH 7, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Water Book is the second primary chapter of the Five Rings, following the Ground Book. 2) Direct Community Interaction with Stakeholders.
Buy the book: Open Community is out!!
NOVEMBER 1, 2010
Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. What is Open Community? Tags: Featured Open Community Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! on Prezi.
Open Community Case Study – GoPlow
MARCH 9, 2011
If you have a case study to share, from the angle of any of the “big ideas in our little book, please contact us. Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Check them out: GoPlow Community.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.
Book Review And Giveaway: The Real Truth About Social Media
Josh S Peters
DECEMBER 6, 2011
When I first heard about this book I thought “oh great… another.” Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ). Book Review Social Media Review Truth
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Take a look at some strong examples of community support.
Bring Your Own Meme to the #LiftOff Book Giveaway
FEBRUARY 17, 2017
Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W.
Interview with Community Manager: Helen Lynch from Yell.com
Social Media Citizens
MAY 5, 2011
Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. G: How did you build your experience as community manager? Over the past 8 years I’ve moved from moderation and moderator management through customer support and community management and then into social media, content and community management within the marketing industry. G: What are you top resources for community management? G: How do you reward your community stars?
Strategy Lessons: The Fire Book
MARCH 27, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. The next part in the series is The Wind Book.
Seven Professional Development Opportunities to Jumpstart 2017
DECEMBER 14, 2016
Gini Dietrich includes the newly launched Spin Sucks 30-Day Communications Challenge, online courses, business books, conferences, and more. On the seventh day of Christmas, Spin Sucks gave to you seven professional development opportunities that will help you flourish in 2017.
Nine Books to Give as Holiday Gifts
DECEMBER 20, 2010
So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. A book written for company leaders, it talks about the trials and tribulations every company experiences at different levels. Buy the actual book here and the eBook here.
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Is there one thing that makes a book great.
Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Blue Focus Marketing
JULY 25, 2013
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee
Velma Hart Talks Open Community
MARCH 10, 2011
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future?
Book Excerpt: The Death of Facebook
JULY 23, 2011
The following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant as Facebook now is, and then they fade.
Coming soon!!! When Millennials Take Over – Preparing for the Ridiculously Optimistic Future of Business
DECEMBER 19, 2014
We’re in the home stretch… the book will be out in early 2015!! Book review Featured Humanize Open Community SocialFish News Find out more here and ask us about bulk pre-orders for your organization’s next conference.