Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Need for generating higher revenue with lower marketing budgets.

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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing.

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Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

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Book Review: Optimize

Webbiquity SMM

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

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How to Get Your Followers to Book Appointments on Instagram

Later

Just in time for National Small Business Week, Facebook recently announced that it’s expanding several of its small business-focused tools, including the ability to book and manage appointments directly on Instagram and Facebook!

Get the Book

SocialFish

A little book of big ideas for associations navigating the social web. The book is a collection of big ideas. The book is fantastic and incredibly timely. We hope you’ll read the book and share your stories of Open Community in action.

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Book Preview: The Social Employee

Webbiquity SMM

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The footnotes throughout the book are simply hilarious, too. Tags: books

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Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. What is Stand Out Social Marketing about ?

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year.

Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. .

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Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. booksTweet.

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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. I thought, “A children’s book… seriously?”

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When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. And here’s a bit of how the marketing copy reads: Is your organization ready for what’s coming?

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HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account. 26 books per year… how?

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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. books

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47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). books

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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! I really enjoyed the book!

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. ” And that’s just in the author’s note at the end of the book!

25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book

Convince & Convert

One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” It explains exactly how I wrote and marketed Youtility , which debuted at #3 on the New York Times best seller list.

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. RIP, traditional marketing.

10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes.

Google+ Marketing For Dummies: My New Book!

Stay N' Alive

Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook.

Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? How does your book compare?

Have You Written That E-Book Yet?

Small Business Mavericks

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. It makes you authority and it also is an excellent marketing strategy for your business. Benefits of E-Books & Business. You don’t have to sell an e-book in order to profit from it.

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Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. Book Reviews Reviews

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The book is extremely easy to read. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout.

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Recommended Books to Read

Cody Ward

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.

Socialnomics Book Review | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

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Derailed [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Derailed [Book Review] Written on January 23, 2010 by Justin Levy in books , business , reviews , video 14 Comments - Leave a comment! Have you read the book?

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Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). When C.C.

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Book Review: The Monk Who Sold His Ferrari

Dave Fleet

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. The whole book is written as the tale of a successful but burnt-out lawyer who packs it all in and adopts a new lifestyle, resulting in increased health and happiness.

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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. It’s easily their best, most accomplished and most important book. (I I reviewed their last book , “The Age of Context,” here in 2013.) The best part of the book?

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Tabulate Your Entire Book Collection in One Place With Booktrack

Tweaklibrary

Reading books is a habit that very few people adopt and once they do, they can’t resist themselves whenever they see book collections. Though the tech is at its peak, a lot of us still believe in reading physical books rather than digital versions of it.

Ignore Everybody Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Ignore Everybody Video Book Review Written on October 25, 2009 by Justin Levy in books , reviews , video 9 Comments - Leave a comment!

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A Customer Experience Book That Is Much More Than a Book

Convince & Convert

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear.

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Social Media Book Package Giveaway!

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! by Gary Vaynerchuk These are all books I have read and enjoyed and think you will too.

Twitterville Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitterville Video Book Review Written on September 9, 2009 by Justin Levy in books , reviews , twitter , video 15 Comments - Leave a comment!

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Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment!

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Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. Book Reviews Reviews

Review 130

Poke the Box – Book Review

Justin Levy

Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. This is never the case with Seth’s books. Book Reviews Reviews

Review 130

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? I wrote a book showing them how, and it launches November 4. » Convince and Convert content marketing marketing marketing books webinar youtility

My bestseller and the next book is on the way!

Janet Fouts

I was honored to be invited to co-author a book with the legendary Jack Canfield this summer. US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10