Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Image via BigStockPhoto.com.

Trending Sources

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer.

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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human.

Are you meeting the needs of your mobile members? [E-BOOK]

SocialFish

We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is.

The Merits Of Reading A Book

Twist Image

What was the last book that you read? I buy new books all day. I read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). I haven''t been reading enough books this year. I used to read - on average - about a book a week. I think I have only read a handful of books this year. Still an infovore , but my consumption of books has not been at a personal level of satisfaction. Diving deep into a book.

Facebook Adds Dynamic Ads for Mobile App Installs

SocialTimes Facebook

Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. Now we’re offering app marketers the ability to use dynamic ads to drive mobile app installs, just in time for the holiday and post-holiday spike in downloads.

The Next 7 Business Books That Everyone Should Read

Twist Image

What book is stashed in your backpack? How many books do you have loaded up on your Kindle ? While there are a bunch of great books that have recently come out, there are several more coming out, in the next few months, that really deserve a lot of attention. I'm voracious when it comes to business books. Here are the next 7 business books that everyone should read (because I can't wait to get in on them!): This next book? This book just came out. .

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Loews is the first luxury hotel to use Twitter for booking purposes, and if all goes well it will probably not be the last.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

Nice use of QR codes in a conference book

SocialFish

Had to write up a quick blog post about the QR codes in the conference book for the Association Media & Publishing conference which took place last week. Click here for the third… (normal web version, not the mobile version).

Seth's Blog: How to read a business book

Buzz Marketing for Technology

Check out Seths books. Books by Seth Godin. for mobile]. SETHS BOOKS. How to read a business book. I like reading magic books. But reading the books is fun. A lot of people read business books in just the same way. and business books , though.

Book Excerpt: The Death of Facebook

Geoff Livingston

Fifth Estate AOL facebook Friendster google interface LinkedIn McDonald's mobile MySpace social network tactile YouTubeThe following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time.

10 New Books Worth Checking Out

Twist Image

of great books for you to read and enjoy. 10 New Books Worth Checking Out (in alphabetical order): Abundance - The Future Is Better Than You Think by Steven Kotler and Peter H. I'm much better alone with a book than I am standing in a crowd trying to make small talk. We often don't agree and we often debate, but with his latest book, I can credibly state that: we're on the same page. Seth Godin wrote a book about education. Read this short book and find out.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter.

Wondering About Google+? Do Me a Favor and Go Buy My New Book.

Stay N' Alive

Go and buy my latest book, Google+ For Dummies, Portable Edition now. If you've already joined and just can't get any activity on the network, have no fear - the book shows you how to overcome that common problem, and how to gain real value from the service.

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Make A Mobile Marketing Impact

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.

Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

Brand Books And Seminars For Word Of Mouth

Unspoken

Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed.

[Cool Infographic Friday] Everything you need to know about mobile payment options

SocialFish

I have a Square card to accept credit card payments with my phone (say for selling my book ) (by the way – I view with extreme suspicion any business that does not take credit nowadays). How are you using mobile payments?

Book Review: The Crowdfunding Revolution

SocialFish

In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . so I find this book incredibly interesting.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. Media (music, movies, TV, books, etc.) It wasn't too long ago that mobile carriers didn't care about data. Mobile networks vs. wi-fi. mobile. mobile app. mobile carrier. mobile network.

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

Need Mobile Intel? Read The Third Screen

Geoff Livingston

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin ‘s Permission Marketing and Charlene Li & Josh Bernoff ‘s Groundswell were two such books. Martin’s strength lies in his discussion of mobile platforms.

Book Title Revealed: Marketing in the Round

Geoff Livingston

We finally get to talk about our new book! It’s time to let the cat out of the bag with our book now listed on Amazon and Barnes & Noble. There are not many new insights to add to the incredibly thick lexicon of social media texts available in book stores.

How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal

Viper Chill

This book aims to change that. Something many of you may recall is that at the end of the blog post, I had this to say: “ P.S. If there are any publishers reading this, there’s another 20,000 words that I can say on this topic (I haven’t even started on mobile).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. Mobile Marketing Statistics.

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos.

CTRL AT DEL - The Business Book

Twist Image

CTRL ALT DEL is the title of my second business book. Author of the best-selling business book, Six Pixels of Separation , and President of award-winning Digital Marketing agency, Twist Image , signs with Business Plus for the release of his sophomore book. Business Plus also published Joel's first book, Six Pixels of Separation, in 2009. His first book, Six Pixels of Separation was named after his successful Blog and Podcast. best selling business book.

The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it? I think we all need to look closer at Mobile instead. random thoughts books brad pitt hp movies NFL social media

An invisible economy in Latin America and the Caribbean?

SocialFish

This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. Communications takes the lion’s share of this ‘new’ economic engine, but with 120 million mobile subscribers it could not be expected less.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book. Guest post by Cheryl Joy.

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Is Technology An Addiction, A Crutch Or Normal For Who We Are?

Twist Image

I don't think I do it more/less than the average bear, but because so much more of my life is operated through the iPhone (note taking, banking, travel, reading books, magazine articles, shopping, etc.), Look no further than the groundbreaking work of Sherry Turkle (and her two incredible business books, Alone Together and Reclaiming Conversation ). This new book, Irresistible, must be read by you (and everyone that you know). Until then, pick up his book. mobile.

The Blog Turns 20 This Year

Twist Image

You can head over to your local bookstore (if you still have one) and look at the most recent business books being published, and there will - without question - be several titles about how to get started with blogs and how important they can be to a businesses success. books on blogging.

5 Super Cool Facebook Messenger for Business Examples

agora pulse

It’s simply better than mobile websites, apps, or email,” writes technology entrepreneur Seth Rosenberg. Customers can receive their booking confirmation, check-in notification, boarding pass, and flight status updates via Messenger. Facebook marketing tips Mobile Marketing

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

As Face­book contin­ues to make improvements and as mar­keters make use of the platform for social marketing, consumer engage­ment on Face­book has increased significantly. Search spend among adver­tis­ers remains strong with a grow­ing empha­sis on mobile devices.

How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. When the book was published last fall, there were some definite signs of email heading in this direction.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

When Dan and I wrote EVOLVE, we had already been practicing much about what the book preaches. As this excerpt from our book: EVOLVE: Marketing (as we know it) is Doomed! Mobile enables the shortest path to purchase. Book review Social CRM and ROI marketing social media