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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. Social Media Marketing Books for Newbies. This book is for you.

Skills 195
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. T-Mobile, the Reception We Were Looking For.

Campaign 147
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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Send us your Vines for a chance to feature on billboards across the UK #LiveForNow [link]. Pepsi Max (@PepsiMaxUK) February 25, 2014.

Campaign 164
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. The growth of P2P texting is unsurprising.

Strategy 209
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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Mobile vs. Desktop Traffic.