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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 105
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281
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The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. I loved the article by Nick Carr a few. Facebook fan pages are much the same thing.

Brands 275
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Welcome to dark social.

HootSuite 120
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. They are also working to help prevent the spread of misinformation, something that has plagued Facebook for some time, with over 4,000 articles about COVID-19 being rated and reviewed by independent fact-checkers.

Facebook 141
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Well actually, we can.

Research 107