Talkwalker SM

FEBRUARY 4, 2016

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. We’ve also sourced some expert recommendations from top social media influencers.

Analytics 105

Analytics Social Media Tools Influencer 105

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Influencer 100

Influencer Marketing Banking Communities 100

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Convince & Convert

NOVEMBER 13, 2017

When Nick Cicero, CEO of creative studio and video analytics company Delmondo, had his company analyze 21,500 Snapchat Stories , the numbers it found are alarming: From August to November 2016, Snapchat saw a decrease of about 40 percent in the average unique viewers per Snapchat Story. Analytics Tools. Click To Tweet. Shoppable Posts.

Instagram 164

Instagram Marketing Analytics Influencer 164

Twenty4 Social

AUGUST 27, 2020

It is also possible to schedule and update posts as well as to create social analytic reports. It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing. Continued… 3 Online Automation Tools To Free Up Your Time. It can significantly free up time. 0 Comments.

Tools 98

Tools Hubspot Startup Curation 98

Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. For now, it is important to know that building a digital analytics function is not easy.

Analytics 141

Analytics Press Release Health Care Data 141

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. They provide a variety of services for analytics, technology, creative and media services. Fantastic Furniture worked with Incubeta to create TikTok influencer content. georgieandzac. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Almost Savvy

APRIL 6, 2010

Learning how best to communicate and influence others is no different. Don’t we all hope to influence others in some way? Learning how best to communicate and influence others is no different. Don’t we all hope to influence others in some way? Gaining traction as an influencer is no simple task.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Identifying and listening to influencers have become playing stakes for any respectable listening tool. How do you determine what makes a good influencer?

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 112

Social Media Authentication Communities Campaign 112

Keyhole.co

NOVEMBER 8, 2023

The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. Always consult experts As mentioned, compliance laws differ between industries and markets. Influencer guidelines. Influencers may also represent your brand online. You can incur a fine of up to $50,120 per violation.

Social Media 52

Social Media Policies Guidelines Privacy 52

Keyhole.co

MAY 11, 2023

It’ll also introduce you to the most successful influencers within your industry before others do. Expert Tip: Use Keyhole to see detailed stories and reels analytics to know what type of content your audience likes the most. When an influencer promotes your product or service, it can lend credibility to your brand.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Waxing UnLyrical

NOVEMBER 30, 2018

While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers.

Metrics 191

Metrics Content Marketing ROI 191

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

DECEMBER 16, 2013

We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. PR Measurement – What to Measure.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Service providers are becoming more and more willing to provide smart yet affordable analytics solutions to businesses that don’t have several thousand dollars a month to spend on measurement dashboards. Reclaiming influence. Or: “Never mind about [mainstream media outlet]!

Trends 100

Trends Consultant Influencer Education 100

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Wouldn't you like to be in her kitchen?

Exercises 155

Exercises Consultant Journal Energy 155

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This strategy involves working with finance sector social media influencers who have a large following in your target market and who can help promote your brand to their followers. Pros: Fast-paced environment.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

AUGUST 24, 2022

For social media managers like Barnes, managing influencer and creator partnerships is a core part of their day-to-day responsibilities. Using influencer and creator-generated content is a prime way to reach your audience, whether you’re looking to nurture existing customers or attract new ones. Social analytics proficiency.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Social Media Marketing

OCTOBER 14, 2019

Influencer marketing, good content and outreach assist you to earn good backlinks. SEO analytics and reporting are two essential tools at your disposal. You can use analytics and reporting programs to assess the SEO campaign performance. Once you get the analytics report, you can reconsider the SEO strategies.

SEO 94

SEO Organization Campaign Strategy 94

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? in·flu·ence. ??n

Social Media 168

Social Media Influencer Sports Buy 168

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Can Marketers Predict and Measure Influence, Down to the Dollar? Weekly Roundup: Overcoming Obstacles with Measurement is a post from: Shonali Burke Consulting, Inc.

Metrics 100

Metrics ROI Consultant Flickr 100

Sprout Social

JUNE 2, 2021

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. i for Influence : This type is great at influencing and convincing others. C for Conscientiousness : This type is analytical and cautious.

Collaboration 126

Collaboration Team Project Types 126

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. Instagram Predictions #2: Instagram Analytics Will Become Even More Robust. Instagram Predictions #2: Instagram Analytics Will Become Even More Robust.

Instagram 90

Instagram Authentication Influencer Analytics 90

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your social media analytics will reveal if your actions have paid off. Or influencer collaborations !) (Or More than 4.95 billion people are social media users.

Social Media 121

Social Media Tips HootSuite Marketing 121

Waxing UnLyrical

AUGUST 3, 2015

Why: “PR’s credibility and influence will only be widely accepted once we can prove its contribution to strategic business decision-making and organisational success,” writes Sarah Hall for CIPR. Analytics: the Sideways Approach to Measuring PR. Made to measure: why PR campaigns need measurement and evaluation.

Strategy 100

Strategy Metrics Consultant Education 100

Sprout Social

JULY 28, 2022

Reaching out to creators and industry influencers. To find people who would be the right fit for our videos, I consult the video team and reach out to people on Team Sprout who have a knack for being on camera. Want to pull reports, access social analytics and schedule videos in one place? Include steps like: Storyboarding.

Template 98

Template Templates Social Media Video 98