What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

A good social media consultant understands the basics of search engine marketing. Even better, the consultant will implement meta tags and descriptions, along with title, header and alt tags. The consultant will prescribe online tools, manage workflow, get inputs and approvals.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster.

Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide

SocialFish

Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process. Compare consultants. Communicate with your consultant. Compare consultants.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

The End of the Web Consulting as We Know It

Freelance Social Media

There was a time when website owners would hire a consultant or spend weeks in meetings trying to guess what changes to their site would give them the biggest impact for their users. Now that this tool is in the hands of the site owner will there be less of a demand for web consulting firms?

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. For example, imagine a business consultant was looking to sell an hour of their time.

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Why your social media isn’t working

Sherrilynne Starkie

Bringing in a certified social media consultant can turn things around quickly. A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. An outside consultant brings a fresh perspective.

The Underrated Role of Analytics in Dental and Medical Marketing

Idaconcpts

While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.

How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. The same could be said for paid search – you could be getting a lot of clicks, yet your analytics suggests that visitors don’t like your website.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via BigStockPhoto.com.

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. For the purposes of this discussion, that's analytics. That's analytics.

How to Use Google Analytics to Measure the ROI of Your Social Media Activity

Absolute PA

Google Analytics. Don’t have Google Analytics setup yet? Check out my Google Analytics tutorial for a simple 3-step walkthrough). Whatever it is, take the time to set this up as a conversion goal in Google Analytics. Second: check out your Google Analytics traffic sources.

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1 Minute Insight: Data is Top of the Agenda for Digital Transformation

Talkwalker SM

Digging deeper, consultants can single out the most influential sources and authors to deliver a wealth of actionable insights for clients and prospects. To learn more, download our new report for the Professional Services Industry: “ How to Win New Clients using Social Media Analytics ”.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Plenty of social media marketing software that offer publication and analytics is out there. Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say.

The Top 10 Professional Services Firms on Social Media

Talkwalker SM

The Big 4 and consulting giants like McKinsey and Bain & Co. In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data.

Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS

ProBlogger

We thought we’d go behind the scenes with Darren’s own Pinterest specialist, Jade Craven, to find out what Pinterest consultants do, and how they can help bloggers. So how did you land a job as a Pinterest consultant, when the network’s so new?

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

Second, brands have a much higher expectation for what their agencies should be delivering based on a myriad of developments from analytics to procurement to business transformation to c-suite demands and beyond. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. Analytics, personalization, testing and optimization are not just dreams of the future. analytics. consultancy. consultant.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. If you need a break from the standard analytics and measurements, check out the below 10 social inspiration people metrics.

The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

Using Talkwalker’s social media analytics platform , we mined Talkwalker data, looking at how well the two teams have done from April 16 (the first playoff game) through May 31. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty.

Reasons to Hire a PPC Management Expert

Social Media Marketing

Yet, initially, let us look whether you truly need to get a PPC consultant. Monitoring via Analytic/s - When checking the viability, you may only have the capacity to make a judgment through common statistics.

‘Everything that doesn’t add tangible customer value will be left behind’

Audiense

How many creatives with real understanding for deep learning, marketing automation technology and predictive analytics do you know?

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. analytics. consultant. You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted.

Social Media Marketing Goals & Tools | Mindjumpers

Mindjumpers

Social media monitoring , analytics and social “content management” tools are a necessity to see where you stand and where you are going. Let’s compare the sometimes supposed free lunch with for instance web analytics: sure, there are free tools (should I mention Google Analytics?)

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The Ultimate Marketing Metrics Dashboard

Talkwalker SM

The dashboard uses a variety of data including Talkwalker social media analytics and showcases all metrics that digital marketers need to keep track of for every part of the funnel: from top-level awareness right down to conversions.

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. How do you see web analytics fitting into the modern marketing system?

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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Why even social media newbies must learn to be a data and analytics junkie. It is clear social media marketing is delivering real and measurable business value for companies large and small today.

Skills 170

Disruption, Disruption Everywhere

Twist Image

It's not just the platforms, but the media publishers as well Buzzfeed , Vice , YouTube and others all have creative studios - on-site - with access to real-time analytics to help their advertisers create something more relevant to their respective audiences. Consultants. The biggest of the biggest in the world of consultancy ( Accenture , Deloitte , McKinsey , etc.) analytics. consultant. What keeps you up at night?

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.