Analytics and Consultant - Social Media Informer

What every consultant should know about social media analytics

Sherrilynne Starkie

JANUARY 29, 2018

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Photo by William Iven on Unsplash.

Consultant

Consultant Analytics Social Media Sysomos

How a social media consultant can help your business

Sherrilynne Starkie

JANUARY 2, 2018

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Industry certifications prove a social media consultant’s practical skill too.

Consultant

Consultant Social Media Curata Sysomos

How to Become a Successful Social Media Consultant

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Consultant

Consultant Social Media How To Insurance

Why your social media isn’t working

Sherrilynne Starkie

APRIL 5, 2018

Bringing in a certified social media consultant can turn things around quickly. A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. An outside consultant brings a fresh perspective. Your strategy is off (or non-existent).

Social Media

Social Media Consultant Resources Curation

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics

Analytics Case Study Proposal Consultant

2020: The Year Data Saved The World

Waxing UnLyrical

DECEMBER 24, 2020

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. It’s been quite a ride (with more to come, no doubt); scary yet exhilarating at the same time.

Data

Data Wikimedia Analytics Aggregator

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

Analytics

Analytics Google How To Report

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI

ROI Mzinga Analytics Social Media

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft

Microsoft Analytics Metrics Data

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Audiense

JUNE 19, 2019

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn.

Consultant

Consultant Analytics LinkedIn Research

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

NOVEMBER 2, 2023

Chew explains, “We’re a ‘debug’ digital consultancy, which means we figure out what’s wrong and improve it. The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative.

Retail

Retail CSR Marketing Yahoo

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

FEBRUARY 4, 2016

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. now use Pinterest.

Analytics

Analytics Tools Social Media Influencer

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview. Its that we need a tool that does what it does really well.

Postrank

Postrank Analytics Tools Klout

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics

Analytics Radian6 Eventful Sentiment

How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Additionally, if you are having a hard time knowing how to start and assess, there are varied social media consultancies, like Convince & Convert , who can help you audit, organize, and strategize your social efforts.

Project

Project Social Media Template Templates

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. Google has since sunsetted that product and moved the functionality within the Analytics interface.

Analytics

Analytics Report Social Media Google

2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Check out these blog posts for inspiration: 17 Fresh Social Media Post Ideas for 2023 19 Engagement Post Ideas That Will Blow Up Your Analytics 4. Hootsuite’s social media analytics tool collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Clear data.

Industry

Industry Engagement HootSuite Analytics

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. For now, it is important to know that building a digital analytics function is not easy.

Analytics

Analytics Press Release Health Care Data

The Underrated Role of Analytics in Dental and Medical Marketing

Idaconcpts

MARCH 23, 2016

While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing. Using analytics will allow you to do this in a way that is very efficient.

Analytics

Analytics Marketing Campaign Compete

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

APRIL 13, 2023

The firm is cross-functional, with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. employee, is one of the few 100% independent digital marketing agencies in the United States.

Marketing

Marketing ROI Small Business Yahoo

How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong.

Analytics

Analytics Paid Search Engineering Consultant

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. 10 Reasons you need to embrace data and analytics. Many digital and social marketers shy away from data and analytics.

Analytics

Analytics Data Training Marketing

The End of the Web Consulting as We Know It

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant

Consultant Foursquare Technorati RSS

How AI insights improve decision making

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment

Sentiment Banking Patterns Hotels

The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. NotImpressed. lEARN ABOUT IGNITE.

Review

Review Social Media Management Price Collaboration

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

AUGUST 8, 2019

analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” Image via RhythmOne. Click To Tweet.

Brands

Brands Analytics Consultant Data

Rules for good media relations

Sherrilynne Starkie

AUGUST 29, 2020

My PR stack includes (in part) BuzzSumo , Cision , TalkWalker Alerts , Ubersuggest , Moz , Google Analytics and I use several more for social media relations too. Let’s set up a time for a free telephone consultation. Contact me! Need media relations training?

News

News Policies Reputation Consultant

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Written communications, data and analytics, and diversity, equity and inclusion were also considered essential skills over the next few years. How data and analytics impact public relations.

Statistics

Statistics Skills Analytics Press Release

‘Everything that doesn’t add tangible customer value will be left behind’

Audiense

JUNE 26, 2019

How many creatives with real understanding for deep learning, marketing automation technology and predictive analytics do you know? The question is not ours but Thomas Hirschmann ’s, CEO and founder of Behavioural Economy, a behaviourally informed digital transformation consultancy based in London (full bio below).

Consultant

Consultant Analytics Questions Marketing

How to optimize your marketing budget: Do more with less

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing

Marketing How To Sample Samples

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite

HootSuite URL Analytics Forums

Monday Roundup: Business Best Practices

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Monday Roundup: Business Best Practices is a post from: Shonali Burke Consulting, Inc. Why: Most people today expect an instantaneous reply to any message.

Syndication

Syndication Price Consultant Flickr

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. For more information, reach out to a strategist on our team or sign up to have a free 20-minute consultation in our strategist office hours next month. The post Mastering Social Media ROI: Steps to Empower Your Team appeared first on Convince & Convert.

ROI

ROI Team Social Media Metrics

How To Become a Social Media Consultant in 2023

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Then becoming a social media consultant might be the perfect avenue for you. But what does it take to become a successful social media marketing consultant?

Consultant

Consultant Social Media How To Skills

Monday Roundup: Digital Business

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics

Analytics Consultant Flickr B2B

What Is This “Free Time” Of Which You Speak?

Waxing UnLyrical

MAY 1, 2020

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. appeared first on Shonali Burke Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Wouldn't you like to be in her kitchen?

Consultant

Consultant Communities Community building Groups

Being of Service During COVID-19

Waxing UnLyrical

MARCH 31, 2020

And that’s not just for the birds 😊🦜 Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post Being of Service During COVID-19 appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

Consultant

Consultant Training Eventful Groups

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

APRIL 9, 2020

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post How to Successfully Digitize Events During COVID-19 appeared first on Shonali Burke Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Eventful

Eventful How To Energy Training

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Convince & Convert

NOVEMBER 13, 2017

When Nick Cicero, CEO of creative studio and video analytics company Delmondo, had his company analyze 21,500 Snapchat Stories , the numbers it found are alarming: From August to November 2016, Snapchat saw a decrease of about 40 percent in the average unique viewers per Snapchat Story. Analytics Tools. Click To Tweet.

Instagram

Instagram Marketing Analytics Influencer

Unleash Your B2B Sales Superpowers with Artificial Intelligence

Pam Moore

JULY 13, 2023

Discover Gold With AI Analytics: Dive into the treasure trove of actionable insights. 🎯 🔥 Sales Leadership: Need some personal coaching, consulting, or help crafting a strategy that sings your tune? X marks the spot, my friends! Wondering where you can find these AI superheroes? We're all in!

B2B

B2B Training Hubspot Team

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. That's analytics.

Analytics

Analytics Aggregator Proposal Analysis

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

JANUARY 11, 2019

Many agencies don’t have a dedicated analytics team they can lean on to do deep dives into a client’s content or setup ways to measure results. Another option is to outsource your content analytics to a vendor. Solutions such as Ceralytics provide content analytics for agencies (shameless plug).

Strategy

Strategy Content Analytics Metrics

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

JANUARY 15, 2020

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post What a Sandcastle Reminded Me About Strategy appeared first on Shonali Burke Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Strategy

Strategy Consultant Reputation Team

Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

SEPTEMBER 2, 2020

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post Announcement: The Social PR Virtuoso® Master Course Has a New Home appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

Course

Course Training Consultant Class

What every consultant should know about social media analytics

How a social media consultant can help your business

Trending Sources

How to Become a Successful Social Media Consultant

Why your social media isn’t working

Analytics: the Sideways Approach to Measuring PR

2020: The Year Data Saved The World

How to Build a Google Analytics Funnel to Track your Sales

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Separated by a common language? How different are agencies and consultancies when they both speak fluent digital?

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

5 Free Social Media Analytics Tools – With Recommendations from Experts

Tool Tuesday: PostRank Analytics

Understanding the Nature of an Event Using Social Analytics

How Social Media Marketers Can Manage Multiple Projects Efficiently

The 5 Top Google Analytics Reports for Social Media Marketers

2023 Average Engagement Rates for 13 Industries [STATS]

5 Steps Required to Building a Best Practice Digital Analytics Function

The Underrated Role of Analytics in Dental and Medical Marketing

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

How Basic Analytics Could Be Leading You Down The Wrong Path

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

The End of the Web Consulting as We Know It

How AI insights improve decision making

The Ultimate Sprout Social Review: Here’s What You Need to Know ?

What is Dark Social and How Is It Affecting Your Brand?

Rules for good media relations

20 public relations stats to know for better communications outcomes in 2022

‘Everything that doesn’t add tangible customer value will be left behind’

How to optimize your marketing budget: Do more with less

Dark Social in 2023: Here’s Why (and How) You Should Track It

Monday Roundup: Business Best Practices

Mastering Social Media ROI: Steps to Empower Your Team

How To Become a Social Media Consultant in 2023

Monday Roundup: Digital Business

What Is This “Free Time” Of Which You Speak?

Being of Service During COVID-19

How to Successfully Digitize Events During COVID-19

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Unleash Your B2B Sales Superpowers with Artificial Intelligence

Applying Intelligence and Analytics to Online Statements

Don’t Lose Clients Due to Lack of Content Strategy

What a Sandcastle Reminded Me About Strategy

Announcement: The Social PR Virtuoso® Master Course Has a New Home

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