5 best Pinterest analytics tools

Unmetric

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

7 best YouTube analytics tools

Unmetric

In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? Hint: These might be (are) your influencers.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media).

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ).

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Analytics: what matters to content marketers?

Sherrilynne Starkie

This is the actual value in using social media analytics properly. You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value. Related posts: Analytics: What are you really learning?

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. Influencer Marketing Delivers a Strong ROI. Influencer Marketing Growing Faster than Organic Search.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

She’s coined the term “PRTech,” and believes in using data wisely, consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . How to make your brand its own influencer.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Klear – Influencer Specialists.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action.

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Understanding Your Instagram Stories Analytics. Measuring Discovery with Instagram Stories Analytics.

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? How to Create an Influencer Media Kit.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. There is a person in each area of influence with the highest score of 1,000.

10 Steps to Master Your Social Media Analytics

Convince & Convert

Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

The 12 Best Twitter Analytics Tools for Online Marketing Success!

Devumi

Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. When you think of Twitter like that you’ll understand why Twitter analytics tools are going to be […].

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

Influence is Not a Number

Waxing UnLyrical

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Influence is not a number. Here I go again: Klout does not equal Clout.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

This metric can also be a helpful indicator when comparing influencers’ accounts on Instagram. SOCIAL MEDIA NEWS campaign monitoring engagement rate hashtag influencer influencer marketing Instagram instagram analytics KPI metrics ROI share of voice social listening

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. So how could they go about finding the top influencers for their US campaign?

Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Related posts: Gut Feeling or Analytics – which is better? Hey, I feel for you.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I pride myself on being a good listener and I examine my own analytics. The post Using Livestreaming to Grow Your Brand, Community, & Influence appeared first on Shonali Burke Consulting. Guest Post by Ai Addyson-Zhang.

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

In addition, Crowdbooster also was able to comb through my following and identify a group of high influencers based on their Klout score that recommended me connecting with as well.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Focus on Conversations, not Influencers.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Optimize Page What I like: Shows primary influencers on different networks in a clean list. Wish that originating account could be removed from influencers.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.