Direct Marketing Observations

SEPTEMBER 13, 2010

First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Now what if we applied these to the world of social media? Whether you use social media or not is not going to determine your success in business. He lost $5,000 on the transaction.

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Social Media MySpace Social Networking Applications 162

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

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Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Below are some of these tools/strategies that I’ve used that may be useful to you in your quest to become social media relevant.

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Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Below are some of these tools/strategies that I’ve used that may be useful to you in your quest to become social media relevant.

Social Media 200

Social Media Foursquare RSS Posterous 200

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

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Social Media CPC CPA Aggregator 171

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Buffer Social

AUGUST 19, 2019

Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday.

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Course Social Media How To Hashtag 74

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

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Social Media Press Release Metrics Aggregator 153

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Getting smarter at social analytics requires three things: 1.

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Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

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Cymfony Social Media Tools SM2 152

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

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Social Media Marketing

APRIL 22, 2011

And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. Empire Avenue themselves have been pretty smart about their ecosystem, as they've already built in a revenue stream: there's The Shop , where people can purchase Luxury items such as airplanes, homes, boats, etc.

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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Social Media Strategy Statistics Metrics 117

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

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Social Media Web 2.0 Alltop Wiki 131

SocMed Sean

FEBRUARY 26, 2012

Through the use of a custom browser widget, Pinterest members can capture media from any public Web site or blog and “pin” it to a virtual pinboard, usually organized around a specific topic (e.g “cool shoes”, “food I’d like to try”, or “my art”). So Why Now? But Is Pinterest Sustainable?

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Google Ensembli Aggregator Social Networking 252

Sprout Social

AUGUST 25, 2020

Not to mention that content originating from Reddit tends to score huge numbers on social media. Reddit isn’t technically a social media site, although some critics may argue otherwise. Another way to zero in on these conversations on Reddit (and beyond) is through social listening tools like Sprout Social.

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Reddit How To Marketing Banking 133

Net-Savvy Executive

OCTOBER 12, 2010

Today's Wall Street Journal had Twitter abuzz about social media monitoring and privacy in closed communities ( 'Scrapers' Dig Deep for Data on Web ). Specifically, a health discussion board and a social media analysis vendor using individual accounts to access personally identifiable health information.

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Social Media Privacy Aggregator Open Source 75

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Social Media Content UGC Curation 264

Almost Savvy

MAY 23, 2011

If you are not intentionally and strategically sharing information online, you may be defined by a hodgepodge of links to your extracurricular activities or from various sites that aggregate content about someone with your name, which may or may not indeed be you. It’s really a question of brand or be branded.

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Reputation Aggregator Google LinkedIn 279

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

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Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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Convince & Convert

JUNE 24, 2014

In social media, it’s about quality, not just quantity. 5 Questions to Determine Your Dominant Social Channel(s) If you’re not sure where to start, ask yourself these questions: Where is your target buyer? Is Cloud Computing Hot in Social Media? Google+ and YouTube are interesting.

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How To B2B Social Networking Apple 168

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Legitimate (i.e.,

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Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

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Data Conversation Case Study How To 60

Waxing UnLyrical

JUNE 19, 2012

The possibility of getting picked up by one of the really big sites/aggregators? It looked legit – in fact, it has a decent social media presence – and I called it. I still haven’t decided whether or not to “out” that person… because that is definitely someone who should know better.

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Press Release Aggregator Industry Flickr 242

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media. frontpage.

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Social Media Marketing Digg MySpace 105

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s not new, but with the rise of social media use and the declining trust of traditional advertisements, it’s definitely the next big thing.

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Badge Marketing Aggregator Influencer 42

Net-Savvy Executive

MAY 27, 2011

I'm going to risk a small definition here; if I'm going to write about intelligence and analytics , it would help if I assert that these aren't two words for the same thing. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. Yes, it's a little messy.

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Analytics Aggregator Proposal Analysis 74

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

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Social Media StumbleUpon SEO ROI 100

Convince & Convert

MAY 10, 2016

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. Omni-Social is the Offset to Paid Social. Get our Definitive email newsletter.

Communities 60

Communities Aggregator Social Networking Organization 60

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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CoTweet CoTweet Aggregator Research 142

Waxing UnLyrical

JUNE 13, 2012

But these interests don’t define me, and I wasn’t seeing myself out there in the media. Not super resonant of the women I know, definitely not intellectually stimulating. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. Does good writing matter ?

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Fashion Aggregator Journal Startup 248

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. We do this for social media content on our Buffer feeds.

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Reddit Strategy Marketing Authentication 65

Almost Savvy

AUGUST 3, 2010

While it doesn’t have the power to address the first point above (now, there’s an app I’d download in a heartbeat), it definitely goes a long way toward the second. I definitely love my Gmail and when I find something that helps it to become an even richer experience, I’ve got to share it.

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Tools Privacy LinkedIn Applications 238

Twist Image

JANUARY 29, 2011

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. if you're said CMO).

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Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. Get our Definitive email newsletter. After all, great minds think alike—right?

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