1/3 of Moviegoers Purchase Tickets Via Mobile Phone
The Realtime Report
MARCH 6, 2014
Today, mobile plays a huge part in our search to find the right movie and time. A recent report from the Interactive Advertising Bureau (IAB) and InMobi examines how much people rely on smartphones for moviegoing information. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.
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