New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising.

Advertising. Full Steam Ahead.

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"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high.

Trending Sources

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Why Do Facebook and Instagram Dominate Social Advertising?

Why Are Social Media Agencies Now Buying Advertising?

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He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!).

How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. greyweed / Creative Commons BY.

Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Take the time to consider a few different options, and research them. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

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Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. I will probably advertise both on my website, but I’ll go with the finest option for each.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Some advertising campaigns are meant to be flighted.

Best Practices for Social Media Ad Spending

Ignite Social Media

The bulk of this, about 77%, is expected to be spent on Facebook advertising. In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. If they don’t know, they likely have a research partner in the mix that will help them out.

Social Networks Have Little Influence on What You Buy Online

Pamorama

In a previous post , I cited some research by Webtrends and Adgregate Markets that showed Facebook stores now have the same sales conversion rates as e-commerce websites. Google is very worried about the growth of Facebook, and with good reason.

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The Truth About Advertising In 2013

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Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. advertising.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Pew Research Center found that in the U.S.,

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (

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Getting The Social Customer To Buy

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It's mostly their traditional advertising or a longer version of a TV ad. She goes online and does some research. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. She does some online research, posts some options on Facebook and tweets them up. traditional advertising. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it?

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Second Screen TV - Research

Diva Marketing Blog

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Joel conducted the analysis and partnered in formulating the research questions. Picture this.

Online Video Is Just As Expensive As TV Advertising

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You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Or more specifically, Facebook Advertising. To be very blunt: I very much believe in buying Likes for Facebook fan pages.

The Trick of Convincing Someone to Buy From You

Engaging Brand

We know they research online. We know that we need to stand out from a crowd of different websites, blogs, advertising methods. We know that people can''t be truly happy with their exisitng supplier because why else would they be researching or surfing for different alternatives.

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Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? It’s more than just market research, it’s the practical application of [.]

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. I go to Dell to buy hardware, not words.”. Is Native Advertising Right For You?

An Advertising Tide Probably Won't Raise All Of The Boats

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There has been a lot of talk online about the end of advertising lately. Whether it''s a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers the right to shoot 15 seconds of video along with their filter-tinged pictures, everyone is screaming that advertising - as we have known it to date - is dead (and/or dying). Ask people if they like marketing and advertising. advertising impressions.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Buy risk-free and download PDF immediately. Research. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. Opt in to receive research updates via email. Purchase research and Webcasts securely online.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times).

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New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

ProBlogger

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. Advertising

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class.

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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Get Advertisers Involved.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? This media fragmentation has also affected business buying behavior.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. Image credit: Association of National Advertisers.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ).

The Act Of Advertising

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What is the role of advertising? Still, I was not brought up when ads were blatantly lies and over-embellishments to get people to pay attention to - and buy - something that would never live up to the advertised promise. As a marketing professional, we're all told to study books like Dr. Robert Cialdini 's Influence , because of its research-based approach to what motivates people. It's fascinating and directly related to the work of advertising.

Inbound Marketing vs. Outbound Marketing [Infographic]

Pamorama

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingMarketing communication as a two-way dialogue emerged in response to these changes in behavior.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

won’t show up in keyword research tools)? Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response.

Where to Begin Defining Your Target Audiences Online for Content Creation

Waxing UnLyrical

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits.