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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Reddit 143
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Product research can take a long time.

comScore 299
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. A lack of diversity in clinical research can have serious repercussions.

Retail 178
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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Meanwhile, you’re much more likely to reach goals and expectations selling a product that people actually want to buy.

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. did TikTok really make me buy it?).

Buy 142