Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. link] #measurepr.

Research 193

Research Advertising Questions Communities 193

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already?

Advertising 172

Advertising Questions CPA ROI 172

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Goldfish Crackers Combines Storytelling Advertising & AR. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Crafting research-driven content is crucial and also helps your content rank high.

Content 91

Content Engineering SEO Compete 91

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Jason Yormark

MAY 5, 2011

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Take the time to consider a few different options, and research them. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

Social Media 204

Social Media Buy Case Study Microsoft 204

Sprout Social

NOVEMBER 4, 2016

Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.

Communities 97

Communities Instagram Analytics Exercises 97

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98

Brands UGC Authentication Influencer 98

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Buy risk-free and download PDF immediately. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry. Opt in to receive research updates via email. Advanced Search.

Research 208

Research Strategy Policies Marketing 208

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Keyhole.co

JANUARY 18, 2024

With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Webbiquity SMM

JUNE 21, 2022

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. Integrate Social Proof into Social Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Ignite Social Media

AUGUST 30, 2022

Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Also, consider how your customers make buying decisions and what role social plays in that process. Network with Social Media Communities. Knowing where you stand.

Class 148

Class Social Media Strategy Marketing 148

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” An even larger number of social users turn to social networks to research brands: 43.5%. Another 26.3% Source: eMarketer.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind.

Campaign 112

Campaign Brands Communities Industry 112

SocMed Sean

APRIL 28, 2017

She is interested in academic research and writing. In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Nicole Lewis is a freelance writer and a professional blogger.

Social Media 210

Social Media Advertising Issues Products 210

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

Conversation 136

Conversation Review Marketing How To 136

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. That means Pinners tend to research general rather than specific topics. Although some users head to Pinterest to plan, others are ready to buy—especially once they get to know a brand.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Research relevant hashtags, understand best practices (stick with 3-5 per caption!) Encourage conversations, ask questions, and participate in the community. Hot tip: do not buy TikTok followers.)

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. TikTok shows #PartyNeverStops has 102.9M

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Ignite Social Media

AUGUST 30, 2022

Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Also, consider how your customers make buying decisions and what role social plays in that process. Network with Social Media Communities. Knowing where you stand.

Class 91

Class Social Media Strategy Marketing 91

Keyhole.co

JULY 26, 2023

It helps you find a targeted audience that’s more likely to buy from your brand. By being an active part of a buyer’s online community, you’ll increase your chances of being the business a prospect chooses when they’re ready to purchase. -Xerox brought in an astounding $1.3

Strategy 52

Strategy Tips Buy Activities 52

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. Let your data explain the need!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Social Media Strategies Summit

OCTOBER 30, 2019

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. According to a recent Pew Research study, 69% of adults report using Facebook. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Social Media 96

Social Media Authentication UGC Communities 96

Keyhole.co

FEBRUARY 9, 2024

You can use Facebook Insights and other analytics tools to gather data about your existing audience and study market research to identify some new potential audiences. It’s a good idea to create a sense of community and build good relationships with your followers.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world.

Social Media 94

Social Media Focus Group Aggregator Research 94

Pixlee

APRIL 18, 2022

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. Make use of Your Influencer’s Community. Inspire your influencers to share how being a part of your brand’s community via your email list has improved their lives.

Influencer 52

Influencer Marketing How To Collaboration 52