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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Magazine reading time down 77.5 Everything is being driven by mobile. Company employees as ambassadors for example.

Marketing 199
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How Augmented Reality Can Be Used for Consumer Engagement

Mindjumpers

The company explains: “ Blipp v. & There is no scanning needed, so rather than a simple QR code, the app recognises all kinds of images such as product labels, magazines, billboards or even a physical building. Mobile augmented reality for consumer engagement. Why Your CEO Should Be Active On Social Media [Study].

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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. It gives your brand a human element.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Learn, Grow and Succeed

Waxing UnLyrical

One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. Volunteering with a group – whether it’s one related to your profession or one related to an activity you enjoy – is one way to learn and grow your skills.

Skills 100
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 6 USC Activates Brand Advocacy.

Class 100
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194