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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. They’ve gone on to inspire the rise of social activism including everything from #LoveWins to #TimesUp to #FridaysForFuture. . What is social media activism?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 367
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

If consumers are actively moving to a place where they want to own less, and prefer to access what they need on-demand, on-the-go and without a long-term commitment, how does your marketing evolve? The above posting is my new/regular column for Strategy Magazine. strategy magazine. strategy magazine column. apple music.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

Bosaz believes that artificial intelligence can do simple content activities like update social media platforms and choose music for video content. Companies like Tronc (formerly Tribune Publishing) will be using artificial intelligence to ramp up video production from a few hundred to two thousand videos a day. strategy magazine.

API 55
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 195
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The insurance company may also be willing to include bodily injury and property coverage in its E&O extension.

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