Jon Loomer

JULY 10, 2017

Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting. Up until recently, you could create audiences based on the following types of engagement with your brand: Video. Facebook Page. Now you can include multiple.

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Engagement Instagram Facebook Types 150

agora pulse

DECEMBER 27, 2017

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want.

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Engagement Social Media Social Media Management Hashtag 153

Sherrilynne Starkie

MARCH 21, 2018

In 2017, Instagrammers used the tag more than 1.5 Instead of dropping a load of cash on a Kardashian-type personality, they are seeking to partner with ‘micro influencers’ These social media users might have smaller followings, but their engagement levels are a lot higher than most A-listers. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

NOVEMBER 26, 2017

Nov 26, 2017. Nov 26, 2017. Nov 26, 2017. Nov 26, 2017. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Nov 26, 2017. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Follow List.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

DECEMBER 19, 2017

Dec 17, 2017. Dec 17, 2017. Long form content has come to Twitter and provides new opportunities for engagement to brands. Dec 17, 2017. Dec 17, 2017. Dec 17, 2017. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. Twitter is sporting some cool new 'threads'.

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Microsoft Facebook Travel Sports 210

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

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LinkedIn Engagement Case Study Sentiment 145

Convince & Convert

AUGUST 23, 2024

Dropbox’s 2017 rebrand injected color and energy into an increasingly stale-feeling brand, and in doing so it captivated its audience once more. By clearly articulating your new direction, and the core mission of your updated brand, you can excite your existing customers all while creating a splash that engages a new target audience.

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Brands B2B How To Loyalty 156

Oktopost

SEPTEMBER 8, 2022

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Teach New Dogs Old Tricks, 2017. Wired to be Wowed, 2014.

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Engagement Training Apple Conference 133

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. TikTok was launched globally just five years ago, in the fall of 2017. When working as a social media manager, keeping your audience engaged with fresh and interesting content is essential.

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Social Media Management Skills Social Media Metrics 277

Rebekah Radice

MAY 4, 2017

That process when followed will help blow the lid off your engagement! A Daily Social Media Checklist That Will Double Engagement. What type of content is your audience already engaging with? Will they create conversation and engage your business or interact with your competition? Simple steps that create a process.

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Rebekah Radice

JANUARY 12, 2017

Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more! 5 Facebook Marketing Tips That Will Increase Engagement. Sharing, just like commenting or Liking a post, can increase your reach and page engagement. Create engaging social media quote images from your blog posts.

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Engagement Tips Facebook Marketing 150

Waxing UnLyrical

MAY 24, 2018

You have to be “engaging, useful and relatable,” he says. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Win it all and the party is on us.

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Creative Commons Conference Sports LinkedIn 254

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

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B2B Brands Influencer LinkedIn 237

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? How to increase social media engagement.

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Engagement Social Media How To HootSuite 145

Buffer Social

FEBRUARY 4, 2025

In short, IG Stories boost your reach and  engagement  and, in some cases, influence purchasing behavior. You can even mention or tag people or engage your followers through polls, quizzes, and other fun features (we’ll get into all these options in a moment). What are Instagram Story Stickers?

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Instagram Engagement Analytics Notification 62

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. I’ve seen reports of the algorithm changing in 2016 , 2017 , 2018 , and I swear within the past year to downrank clickbait. And guess what? I still see clickbait.

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Video Facebook Policies Feedly 203

Social Media Strategies Summit

AUGUST 28, 2019

Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. In 2017, Nike launched a system that allowed customers to design their own sneakers in-store. They began using a chatbot to dispense beauty advice on Kik in 2017.

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Examples Marketing Retail Automotive 252

agora pulse

MARCH 8, 2017

Charli Day (@charli_says) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Charli Day (@charli_says) February 12, 2017. Charli Day (@charli_says) February 12, 2017. Donna Moritz (@SociallySorted) February 9, 2017. What are your tips?

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Twitter How To Hashtag Domain Name 153

Webbiquity SMM

DECEMBER 19, 2017

“We already know that video is a high-value medium that offers great potential for engagement from audiences. Facebook and Instagram are both strong options because of their high engagement rates, robust targeting options, and popularity with younger demographics.” KoMarketing. and one called out WhatsApp.

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B2B Trends Analysis Marketing 322

Rebekah Radice

AUGUST 14, 2017

Not only does it need to be engaging and interesting, but relevant and easy to consume. This is content that will elevate your brand, build awareness, and increase engagement. Another interesting fact is that 93% of the most engaging posts on Facebook have images as opposed to links and updates. Not sure where to begin?

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Types Social Media Content Diagrams 161

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. Click To Tweet.

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Influencer Tips Marketing Training 166

Buffer Social

DECEMBER 12, 2024

We wanted to take a step back to analyze where social media users are spending their time and effort by analyzing platform growth, trends, and engagement over the past two years. With 104,100 active connections, Instagram remains a vital platform for brands focusing on visual content and engagement. By 2024, it has reached 1.28

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Instagram Social Media Data YouTube 108

Jon Loomer

OCTOBER 25, 2018

I’ll use it when reaching a very warm (and small) group of highly engaged people. I’ve personally seen that I may get a high level of engagement in certain countries, but that I NEVER get a paying customer from those locations. My paying customers dating back to the beginning of 2017 are from 90 different countries.

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Facebook How To Groups Groups 167

Buffer Social

FEBRUARY 18, 2025

What to expect: Panels and workshops on storytelling, audience engagement, and tech innovation. What to expect: Sessions on content marketing, platform algorithms, and engagement strategies to drive conversions. Networking opportunities in an engaging, ‘unstuffy’ environment with industry peers.

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Conference Social Media Marketing Price 108

Jon Loomer

JANUARY 21, 2018

May 10, 2017: Your links suck. May 17, 2017: Last warning on the click-bait. 9, 2017: No more cloaking. 17, 2017: Now click-bait is ruining videos. 18, 2017: No engagement bait, either. Is engagement bait good? 4, 2016: Seriously, enough of the click-bait. No one likes manipulation. Click bait sucks.

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Feedly Feed News Facebook 166

Webbiquity SMM

MARCH 13, 2018

They want to know how to increase their reach, impact, engagement, and ultimately their results. As of March 2017, Facebook had 1.94 In 2017, Facebook acquired on average about eight new users per second. How to Increase Post Engagement. Want to write an engaging headline for a Facebook post? DrumUp Blog ).

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Facebook Hubspot Statistics B2B 161

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. If you thought 2017 was the year of video, think again. The channels are competing for your video content and thus launching new features to keep marketers engaged. Messenger usage grew significantly in 2017. More Video.

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Strategy Social Media CPC Influencer 138

Pam Moore

DECEMBER 7, 2017

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. We are excited to announce the availability of our 2017 content marketing editorial calendar template. What is content marketing?

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Template Templates Trends Content 167

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Extended Stories. Shoppable Posts.

Instagram 162

Instagram Marketing Analytics Influencer 162

agora pulse

AUGUST 29, 2017

In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” You might hear about an “Instagram engagement group,” for example. Glamour and Giggles (@priyanka91_) June 10, 2017.

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Instagram Real Estate Groups Groups 156

Ignite Social Media

FEBRUARY 16, 2017

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Keeping platform best practices in mind, crop, edit, rotate, pull stills and cut video in a way that is engaging to your audience and stays true to any established visual guidelines. Make it engaging.

Social Media 158

Social Media Tips Marketing Guidelines 158

Sherrilynne Starkie

SEPTEMBER 11, 2018

“We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses to re-engage with those customers,” writes Facebook on its business blog. — SS. — SS.

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Team Newsletter Twitter Features 170

Social Media Strategies Summit

APRIL 22, 2021

The Discover Nebraska series features native Instagram videos that use a combination of clean, striking design, engaging imagery, and attractive graphics to showcase the best that the state has to offer. Or at least, it did in 2016, according to research from Engagement Labs. Image source. Baylor University. The lesson here?

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Education Examples Social Media Meme 265

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

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Team Marketing B2B Airlines 177

Sherrilynne Starkie

JULY 4, 2018

million in December 2017, and 3.2 The good news for marketers is that users will have a better Twitter experience and so engagement will grow. In May 2018 Twitter identified more than 9.9 million potentially automated accounts per week. That’s up from 6.4 million in September. Facebook increases transparency for Ads and Pages.

Analytics 170

Analytics Instagram Analysis Library 170

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. This approach offers advantages to both brands and the creators themselves: Brands with small social teams get to commission engaging content that looks user-generated. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. What does this tell us?

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Trends Social Media UGC Marketing 325

Bill Hartzer

DECEMBER 7, 2023

By designing automated customer journeys and delivering personalized messages tailored to different personas, Omnichat empowers businesses to drive higher conversion rates and foster increased customer engagement. Cross-channel Remarketing Automation: Elevate your remarketing efforts by automating the process across different channels.

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Groups Groups Resources Engagement 97