Sprout Social
SEPTEMBER 19, 2024
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.
Oktopost
SEPTEMBER 19, 2024
It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
SEPTEMBER 19, 2024
The end of an era at the company.
Oktopost
SEPTEMBER 19, 2024
How can we be more confident about proving the success of our social media efforts day in and day out? We spend so much time putting together thoughtful content, managing a calendar, and creating stories that resonate. But when it comes to reporting on our performance, many of us are unsure what to report, what we’re seeing, and what to do afterward.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Social Media Today
SEPTEMBER 19, 2024
A new ad consideration for your YouTube campaigns.
Oktopost
SEPTEMBER 19, 2024
Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much revenue has been generated from your LinkedIn posts last month? Have any of your Instagram reels brought in new customers? 83% of marketers say that social media ROI is difficult to measure.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
SEPTEMBER 19, 2024
Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. Here’s what you need to know… What It Is and Where to Find It Click to customize columns, and you’ll find this metric within the Performance section.
Social Media Today
SEPTEMBER 19, 2024
The FTC says that social platforms are utilizing huge amounts of user data.
The Social Media Hat
SEPTEMBER 19, 2024
Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.
Social Media Today
SEPTEMBER 19, 2024
Handy new ad creation assistance from Reddit.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
SEPTEMBER 19, 2024
In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability. From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full.
Social Media Today
SEPTEMBER 19, 2024
New opportunities to reach new audiences in the app.
Amy Porterfield
SEPTEMBER 19, 2024
Listen on… Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! I’ll be honest – when I first launched Digital Course Academy […] The post #716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!
Social Media Today
SEPTEMBER 19, 2024
Various organizations have signed an open letter calling on EU authorities to remove red tape.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Convince & Convert
SEPTEMBER 19, 2024
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.
Social Media Today
SEPTEMBER 19, 2024
The TikTok sell off push could see the app removed from the US early next year.
Tweaklibrary
SEPTEMBER 19, 2024
HTML or Hypertext Markup Language is a code that defines the structure and content of the web pages of any website. Whether you are a web designer, a web developer, an E-commerce professional, or a general user, converting HTML to PDF file format can have a lot of benefits. To begin with, PDF is a universally accepted format that ensures that your content looks the same across all platforms and devices.
Social Media Today
SEPTEMBER 19, 2024
The end of an era at the company.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Buffer Social
SEPTEMBER 19, 2024
There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets.
Social Media Today
SEPTEMBER 19, 2024
A new ad consideration for your YouTube campaigns.
Social Media Today
SEPTEMBER 19, 2024
Various organizations have signed an open letter calling on EU authorities to remove red tape.
Social Media Today
SEPTEMBER 19, 2024
Handy new ad creation assistance from Reddit.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Social Media Today
SEPTEMBER 19, 2024
New opportunities to reach new audiences in the app.
Expert insights. Personalized for you.
126 
Let's personalize your content