Wed.Sep 18, 2024

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10 Short-Form Video Best Practices

Social Media Strategies Summit

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’

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Big Update to Target Travelers

Jon Loomer

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it yet. The objective and performance goal don’t seem to matter, though it may impact whether this feature is on by default (it can be turned off). Here are the details… How it Works When selecting a location, enter a city or region (like a state in the US).

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Snapchat Highlights the Flaws of Last-Click Attribution

Social Media Today

Som notes on the evolution of spending behaviors, and how that relates to ad approaches.

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Small Business, Big Impact: Top AI Strategies You Can’t Miss

The Social Media Hat

Let's explore some of the top AI strategies that SMBs are successfully implementing right now. The post Small Business, Big Impact: Top AI Strategies You Can’t Miss appeared first on The Social Media Hat.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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New App Lets You Interact With Millions of AI Bot Profiles

Social Media Today

SocialAI will feed you social media like responses from a wide range of AI bots.

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Developing More Reliable Methods for Keeping Your Business on Time

The Realtime Report

Developing More Reliable Methods for Keeping Your Business on Time Staying on track is difficult in business. You’re not just trying to ensure that you’re meeting deadlines, but you have to manage an entire team while doing so. One person being off-schedule or one delay somewhere in your operation can have an enormous impact on the whole. Therefore, you might think about developing some methods for keeping your business on time.

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How To Fix Apple Watch Not Pairing With iPhone

Tweaklibrary

On an Apple forum, we came across an issue where a user wasn’t able to pair their Apple Watch to their iPhone – Normally, an Apple Watch pairs up with an iPhone without any hassles. But, what if, after an update or even in the case of a new watch, you are unable to pair your Apple Watch with your iPhone? It’s an issue many iOS users face and if you are one of them, here are some of the best fixes.

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New App Lets You Interact With Millions of AI Bot Profiles

Social Media Today

SocialAI will feed you social media like responses from a wide range of AI bots.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.

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YouTube Unveils a Range of New Features at Its ‘Made On’ Event

Social Media Today

A range of coming updates at YouTube, including AI video generation in-stream.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social media benchmarks for financial services: Q3 2024 data

Hootsuite

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more.

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Snapchat Highlights the Flaws of Last-Click Attribution

Social Media Today

Som notes on the evolution of spending behaviors, and how that relates to ad approaches.

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Government social media benchmarks: Q3 2024 research

Hootsuite

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in.

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YouTube Unveils a Range of New Features at Its ‘Made On’ Event

Social Media Today

A range of coming updates at YouTube, including AI video generation in-stream.

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Threads Users Can Now Add up to 20 Photos And/or Videos per Post

Social Media Today

Now you can add more visual context to your Threads updates.

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Google Announces AI Advances for Advertisers

Social Media Today

New AI updates for your Google ad creation process.

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Google Announces AI Advances for Advertisers

Social Media Today

New AI updates for your Google ad creation process.

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LinkedIn Adds AI Training Opt Out Option for Users

Social Media Today

More control over your personal data.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Adds AI Training Opt out Option

Social Media Today

More control over your personal data.

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