Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying off. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most.

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Platform Policies Guidelines Social Media 229

The Social Media Hat

SEPTEMBER 10, 2024

Understand how AI impacts your role and how to future-proof your career. The post Will AI Really Take Your Marketing Job? Here’s What You Need to Know appeared first on The Social Media Hat.

Marketing 166

Marketing Social Media How To 166

Jon Loomer

SEPTEMBER 9, 2024

We should always test our assumptions. We may think that something works, or maybe it worked at one time, but it’s important to verify that it remains the path forward. Testing our targeting strategies was the focus of a recent blog post , and I ran a test of my own as an example. This post will highlight the setup and results of the test. I tested using the following three targeting strategies: Advantage+ Audience without suggestions Detailed Targeting with Advantage Detailed Targeting Lo

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CPM Advertising Statistics Conversation 160

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

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B2B Loyalty Apple Buy 152

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Social Media Today

SEPTEMBER 11, 2024

Threads’ algorithm appears geared towards incentivizing discussion over everything else, a Business Insider reporter recently found.

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Report Questions 146

The Social Media Hat

SEPTEMBER 7, 2024

Episode 25 of the AI in Marketing: Unpacked podcast, with Katie Robbert The post AI Readiness: A Practical Guide Using the 5P Framework appeared first on The Social Media Hat.

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Social Media Marketing Analytics Data 143

The Realtime Report

SEPTEMBER 12, 2024

3 Ways Technology Supports a Healthy Lifestyle In modern times, technology has become a central part of the human experience. It’s almost impossible to think of a part of one’s personal or professional life that is untouched by technology. The influence is so pervasive that it’s best to accept the permanent presence of things like computers, healthcare devices, wearable fitness gadgets, advanced telephone systems, and online socializing.

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Automotive Features Cost Mobile 91

Social Media Today

SEPTEMBER 9, 2024

Australia is the latest country to propose social media age limits.

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Social Media Proposal 187

The Social Media Hat

SEPTEMBER 13, 2024

Discover how to choose the right partner to guide your business into the future of AI. The post Finding Your AI Ally: A Business Owner’s Guide to Selecting the Right Consultant appeared first on The Social Media Hat.

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Consultant Social Media How To Marketing 123

Jon Loomer

SEPTEMBER 12, 2024

It could be random… You test everything. You want to isolate the best text, the best headline, the best creative. Which combination works best? You do the same with targeting, though I still question whether you should. My biggest issue with this is when you overreact to results that may not mean anything. You test three different text versions, and one gets better results.

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Sample Samples Statistics Discount 122

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Social Media

Sprout Social

SEPTEMBER 12, 2024

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.

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Collaboration Team Social Media Management Engineering 108

Social Media Today

SEPTEMBER 7, 2024

An investigation by the New Mexico DOJ found that Snap had failed to protect youngsters from exploitation.

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Amy Porterfield

SEPTEMBER 10, 2024

Listen on… My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!) Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Question! Would you rather spend hours working through endless modules in a digital course or spend […] The post #713: Digital Course Doubt: Do I Know How to Teach My Content?

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Course Module Content How To 109

Jon Loomer

SEPTEMBER 8, 2024

This is the most overlooked mistake that advertisers make… It’s not picking the wrong performance goal. It’s not picking the wrong targeting approach or even using ineffective ad copy and creative. It’s not even related to attribution setup or the API. These are all mistakes, but it’s not the most overlooked. Your Results The biggest mistake is a failure to properly interpret results.

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Advertising CPC CPM API 124

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

SEPTEMBER 11, 2024

In the inaugural Ignite Social Media Trends Survey , we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their corporate leadership valued social media. Experienced Social Media Marketers Of note, the survey participants were generally experienced, with 52% of them having worked in the field for more than a decade and another

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Social Media FeedBurner Survey Marketing 94

Social Media Today

SEPTEMBER 7, 2024

The new elements arrive for all users as Instagram DMs continue to see more usage.

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Instagram Engagement 175

WebInKnow

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

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LinkedIn B2B Buy Products 104

Jon Loomer

SEPTEMBER 13, 2024

Here’s a good way to confirm your results… If you feel that Ads Manager is overcounting or undercounting conversions , or you just want a more precise measurement, this is what I often do. The specific examples when I’ve done this are when I’ve run tests of targeting. I created multiple ad sets and wanted to see which approach led to the most results.

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Conversation How To Report Advertising 115

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Ignite Social Media

SEPTEMBER 9, 2024

In the dynamic world of social media advertising, precision and efficiency are crucial for maximizing returns on investment. Recently, we observed a significant improvement in the efficiency of our media buys when targeting YouTube Shorts, rather than running ads across the entire YouTube platform. In this blog post, we’ll delve into how this strategy led to lower Cost Per Thousand Impressions (CPM) and improved overall performance for two of our actual clients , which we’ll refer to

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YouTube CPM FeedBurner Cost 94

Social Media Today

SEPTEMBER 7, 2024

An investigation by the New Mexico DOJ found that Snap had failed to protect youngsters from exploitation.

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Audiense

SEPTEMBER 10, 2024

Is it happening? Are book sales finally meeting the same fate as every other paper publishing medium and seeing a downturn? Sadly, the answer is yes. Print book sales dropped 4.1% in 2023, and 0.4% in 2024 so far.

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Meeting Publishing Analysis 86

Jon Loomer

SEPTEMBER 7, 2024

It’s a question I’m asking myself because it’s obvious that we’re in a completely different stage of the product now. What’s different about now compared to a decade ago is that back then it was all about keeping up with what was new. It was all kind of primitive and confusing and exciting at the same time. Now, it’s a combination of what’s new and what changed or is no more.

Advertising 112

Advertising Facebook Campaign Conversation 112

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.

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Widget Sentiment API Team 91

Social Media Today

SEPTEMBER 11, 2024

Those using Meta’s Marketing API can now reach people on Instagram Reels with reminder ads, among other ad experiences now available.

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API Instagram Marketing 127

Pam Moore

SEPTEMBER 11, 2024

There’s something undeniably special about a leader who not only loves what they’ve built but also genuinely loves the people they serve. Over the past week at the Funnel Hacking Live 2024 virtual event, Russell Brunson and his team demonstrated once again that his secret sauce isn’t just ClickFunnels’ innovative features—it’s his deep connection with his community.

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Team Authentication Eventful Features 78

Jon Loomer

SEPTEMBER 9, 2024

My bot is ready to answer your Meta ads questions… I’ve had a chatbot for more than a year, and it’s been upgraded. The Updates I’ve trained my bot on more than 500 pages of my content, and now it runs on Claude 3.5 Sonnet. It’s super fast and thorough and does a pretty good job of providing answers that are consistent with my philosophies. That’s been a challenge, and while my chatbot is still not perfect, it’s never been better.

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Embedding Training Questions Facebook 107

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.

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Research Social Media HootSuite ROI 88

Social Media Today

SEPTEMBER 11, 2024

A new way to scan for older versions of content on a website.

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Google Content 178

Oktopost

SEPTEMBER 10, 2024

LinkedIn is packed with thought leaders, industry influencers, and brand ambassadors, all vying for audience attention. While it is still the platform of choice for B2B buyers, standing out and capturing your audience’s interest is increasingly challenging. The good news? With the average LinkedIn post commanding a respectable 3.85% engagement rate , there is a real opportunity to connect with prospects through your content.

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Examples LinkedIn Meme B2B 71

Blog2Social

SEPTEMBER 8, 2024

Artificial Intelligence (AI) is rapidly reshaping industries worldwide, ushering in a new era of innovation, efficiency, and competitive advantage. As this transformative technology continues its relentless march forward, businesses that successfully integrate AI into their operations and strategies will be well-positioned to thrive in an increasingly digital landscape.

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Industry Tools Tips Social Media 69

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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