Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. engagement behaviors. engagement behaviors.

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Twitter Consultant Social Media Management Engagement 113

The Realtime Report

FEBRUARY 11, 2017

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. Scheduling.

Social Media 70

Social Media Tips Marketing Loyalty 70

Ignite Social Media

JANUARY 25, 2018

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. Messaging Took Off. monthly users. We would be happy to help !

Social Media 97

Social Media Tumblr Policies YouTube 97

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Look for more brands and influencers to share brilliant, engaging live video next year. If live video is engaging, 360 degree content can be immersing.

Trends 60

Trends Social Media Marketing Influencer 60

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

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Conference Social Media Price Forums 103

Razor Social

DECEMBER 20, 2017

These are the posts that, according to our audience, delivered the most value and earned a lot of engagement as a result. People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. 46 Marketing Tools to Consider for 2017.

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Curation Influencer Analytics LinkedIn 95

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. Gmail and other email services take signals to determine whether you go into the main folder, a marketing folder, or even spam. But there is relevance for advertisers.

Engagement 78

Engagement How To System Newsletter 78

The Realtime Report

FEBRUARY 14, 2017

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. If you’re thinking about getting into the mobile market, or if you’re already there, following these trends will keep you ahead of the curve. Augmented Reality Boosts Engagement.

Mobile 79

Mobile Trends Small Business Smart Phone 79

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Examples Marketing Retail Automotive 200

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Firebelly

MAY 22, 2017

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. If you want people to be engaged the hashtag must relate to the image. Want people to engage with you?

Instagram 136

Instagram Engagement Tips Hashtag 136

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

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LinkedIn Engagement Case Study Sentiment 143

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Global Forum - Europe : London, England (April 4 2017).

Travel 47

Travel Conference Tourism Hotels 47

Ignite Social Media

MARCH 12, 2021

While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. With over 75% of Snapchatters engaging with augmented reality on a daily basis, dipping your toes into some of Snapchat’s AR features is a logical route to take. 5 Snapchat Features to Know.

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Features Social Media Marketing Activities 155

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

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Team Marketing B2B Eventful 160

Sprout Social

JANUARY 3, 2017

Cheers to 2017! CST to engage with Team Sprout and our broader Sprout Community. January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. Sprout Product Focus: Social CRM.

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Upcoming Social CRM Tourism Travel 63

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. May 10, 2017: Your links suck. Call me cynical.

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Feed Feedly News Facebook 166

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. I’ve seen reports of the algorithm changing in 2016 , 2017 , 2018 , and I swear within the past year to downrank clickbait. Why am I skeptical?

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Video Facebook Policies Feed 202

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Sherrilynne Starkie

NOVEMBER 26, 2017

Nov 26, 2017. Nov 26, 2017. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. Nov 26, 2017. LinkedIn keeps getting better and better for marketers and sales professionals. Nov 26, 2017. Nov 26, 2017. Follow List.

Features 230

Features Tools Smart Phone LinkedIn 230

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. Engagement. Or how much you should be paying an influencer?

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Cost Influencer Social Media Marketing 111

Ignite Social Media

MAY 31, 2019

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. It’s only a couple months old and could be a great opportunity for brands to engage their audiences. Snap Games. Snap Originals. According to Snap Inc.

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API Marketing Mobile Feed 131

Unmetric

AUGUST 16, 2019

The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Here’s a list which covers the best engaging Onam social media posts published by brands in 2018: Standard Electrical India.

Social Media 72

Social Media Engagement Campaign Fashion 72

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. I think we need to pay attention! MicKinsey & Company ).

Mobile 140

Mobile SMS Hitwise Marketing 140

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Instagram 145

Instagram Social Media Marketing Survey 145

Postcron

APRIL 28, 2018

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. This LinkedIn update makes good sense.

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LinkedIn Engagement Team Video 74

Ignite Social Media

FEBRUARY 16, 2017

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. Make it engaging. A post shared by Save Mart (@savemart) on Jan 30, 2017 at 11:35am PST. Get your hands on the raw assets. Just say hi!

Social Media 158

Social Media Tips Marketing Guidelines 158

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Intended Audience.

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Course Facebook Social Graph URL 40

Pixlee

DECEMBER 11, 2017

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Sprout Social

JANUARY 13, 2017

Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. sproutchat.

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Communities Social Media Comparison Instagram 40