#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Trending Sources

Social Media Marketing Tips For 2017

The Realtime Report

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Research shows that in 2016 14% of marketers tried live video in their campaigns.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. We’re excited to see what the rest of 2017 has in store for social media.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing?

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Showing REAL people using and benefiting from your product is a better use of your time – it’s a walking testimonial and powerful, not to mention FREE, marketing tool.

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing?

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Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. If you’re thinking about getting into the mobile market, or if you’re already there, following these trends will keep you ahead of the curve.

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Top Social Media Changes in 2017

Ignite Social Media

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike!

Your 2017 Social Marketing Planning Checklist Includes…

Simply Measured

We recently released our 2017 Social Planning Template and Checklist. This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. Then, set aggressive goals for your upcoming campaigns in 2017. ✅

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Mark Zuckerberg, Facebook F8 conference 2017. We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017.

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Marketing Automation / Email Marketing. Create marketing automation sequences.

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CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide

SocialTimes Twitter

Twitter chief marketing officer Leslie Berland will livestream her C Space Storyteller segment from the Aria Ballroom Jan. CES 2017 will take place in Las Vegas Jan. Readers: Are you ready for CES 2017?

Top 10 RazorSocial Articles of 2017

Razor Social

People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017.

What Are Social Media Marketing Essentials in 2017?

Simply Measured

Social media marketing can be a challenging aspect of marketing for some companies, both in terms of valuing this channel and using it effectively. Before you schedule your first social media posts, here are a few essentials for any social media marketing strategy in 2017.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? 5 Exciting Social Media and Marketing Trends to Know in 2017. SMS Marketing.

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

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Influencer Marketing – Weighing The Do’s and Don’ts

The Realtime Report

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Influencer marketing can be a success or a bust depending on how you approach it.

Facebook Course – Sydney – February 2017

Laurel Papworth

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports?

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. Buffer (@buffer) May 18, 2017. Buffer (@buffer) July 31, 2017.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves.

6 Social Media Trends That Will Take Over 2017

Sprout Social

Looking toward 2017, social media trends will continue to evolve and surprise us. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses. Customer care should be on the minds of most businesses entering 2017.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

The Biggest Contradictions in the 2017 State of Social Marketing Report

Simply Measured

Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first-look into the minds of marketers from all over the world, from industry insights to emerging trends in social marketing to the impact of influencers.

Top 6 Food Influencers to follow in 2017

Ignite Social Media

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. The post Top 6 Food Influencers to follow in 2017 appeared first on Ignite Social Media - The original social media agency.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Buffer Social

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming.

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4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. We’re excited to see what 2017 has in store for social media, and we’d love to help your brand shine on social.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Would it just be easier to quit Twitter?

How to Use Snapchat: 7 Must-Read Tips for 2017

Sprout Social

Additionally, only 29% of its users are over the age of 25–meaning even your youngest marketer in the office might be a bit behind. There’s a huge market of 150 million users and a core demographic that has been well-defined. These are the types of questions marketers have to ask.

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves.