Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 252

Examples Marketing Retail Automotive 252

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 150

B2B How To HootSuite Statistics 150

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 322

B2B Trends Analysis Marketing 322

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brands 156

Brands B2B How To Loyalty 156

Meltwater

NOVEMBER 11, 2016

Every year, I make predictions about what the coming year’s potential developments in the world… Read More.

Trends 166

Trends Social Media Marketing 166

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 108

Conference Social Media Marketing Price 108

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Top 5 Content Marketing Influencers and Experts are women. Subscribe by clicking here. .

Content 170

Content Marketing Nielsen Badge 170

Sherrilynne Starkie

NOVEMBER 26, 2017

Nov 26, 2017. Nov 26, 2017. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. Nov 26, 2017. LinkedIn keeps getting better and better for marketers and sales professionals. Nov 26, 2017. Nov 26, 2017. Follow List.

Features 230

Features Tools Smart Phone LinkedIn 230

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Sherrilynne Starkie

DECEMBER 19, 2017

Dec 17, 2017. Dec 17, 2017. Dec 17, 2017. More evidence that blogging delivers real content marketing results. More evidence that blogging delivers real content marketing results. Dec 17, 2017. A whopping 85 per cent of bloggers report positive results from content marketing. Dec 17, 2017.

Microsoft 210

Microsoft Facebook Travel Sports 210

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 221

Influencer Marketing B2B Blogger 221

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. May 10, 2017: Your links suck. Call me cynical.

Feedly 166

Feedly Feed News Facebook 166

The Social Media Hat

AUGUST 23, 2017

Not every natural event will have the same widespread interest as the 2017 Solar Eclipse, yet examples of great newsjacking marketing during the event can help every business.

Marketing 157

Marketing Brands Eventful Examples 157

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 177

Team Marketing B2B Airlines 177

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

LinkedIn 195

LinkedIn Instagram Hubspot Twitter 195

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

Survey 249

Survey Data Privacy Study 249

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

Instagram 162

Instagram Marketing Analytics Influencer 162

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

B2B 237

B2B Brands Influencer LinkedIn 237

Ignite Social Media

FEBRUARY 16, 2017

Here are a few tips to make digital marketing assets shine on social media. If you’re not the one creating the digital marketing assets, you’ll set yourself up for success by asking for all the full size images and uncut video assets from emails, banner ads, etc. A post shared by Save Mart (@savemart) on Jan 30, 2017 at 11:35am PST.

Social Media 158

Social Media Tips Marketing Guidelines 158

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Win it all and the party is on us.

Creative Commons 254

Creative Commons Conference Sports LinkedIn 254

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 160

Brands Retail Marketing Mobile 160

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

Course 163

Course Influencer Training Small Business 163

Your Escape From 9 to 5

JULY 1, 2022

If you are serious about building your blog and your business, here are some of the top, must have WordPress plugins for 2017. Not only does it help you build popups and opt-in forms that best suit you and your business but it also helps you use that list by working with all popular email marketing services to sell and promote.

WordPress 97

WordPress Discount Embedding SEO 97

Ignite Social Media

MARCH 12, 2021

While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. That said, not as many marketers are aware of or leveraging Snapchat’s tag. The post 5 Features Social Media Marketers are Missing on Snapchat appeared first on Ignite Social Media Agency.

Features 158

Features Social Media Marketing Activities 158

Pam Moore

JULY 25, 2017

One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date. You create content for a campaign, marketing program or Facebook ad test run.

Content 167

Content ROI Template Templates 167

Ignite Social Media

MAY 31, 2019

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Games. Introducing another format to watch shows on, Snap Originals programming.

API 136

API Marketing Mobile Feedly 136

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. I’ve seen reports of the algorithm changing in 2016 , 2017 , 2018 , and I swear within the past year to downrank clickbait. What is watchbait? Why am I skeptical?

Video 203

Video Facebook Policies Feedly 203

Social Media Strategies Summit

JUNE 13, 2019

Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. In March of 2017, Instagram released advertising in Stories as a global feature and in September of the same year, they added full-screen, interactive Canvas ads to Stories. When users open the app, it is the first thing they see.

Instagram 171

Instagram Marketing Real Estate Features 171

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Instagram 145

Instagram Social Media Marketing Survey 145

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Oktopost

JANUARY 14, 2021

To win at social media marketing in 2021 means thinking like an investor. Joining me on this podcast episode of Radically Transparent is Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017. Looking for More About Social Media Marketing? More About Tal Tochner.

Social Media 113

Social Media B2B Apple Marketing 113

Social Media Strategies Summit

JANUARY 2, 2020

Launched in 2017, the high-end children’s toy brand Milton & Goose credits Instagram with much of their success in growing a following and creating loyal customers. The post 8 of This Year’s Best Holiday Marketing Campaigns appeared first on Social Media Strategies Summit Blog. Are there any you would add to this list?

Campaign 182

Campaign Retail Loyalty Marketing 182

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 127

Products Twitter Marketing Real Estate 127