Tue.Sep 17, 2024

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Should You Season the Pixel?

Jon Loomer

The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.

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Social Media Remains a Key News Source for Americans

Social Media Today

The latest data from Pew Research underlines the role that social plays in news reach.

News 183
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How to schedule Instagram Stories [2024 Guide]

Sprout Social

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

Instagram 105
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Social Media Remains a Key News Source for Americans

Social Media Today

The latest data from Pew Research underlines the role that social plays in news reach.

News 159
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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How to master social media for retail in the UK

Sprout Social

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 92
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Snapchat’s Adding Text-to-Video Creation, Powered by AI

Social Media Today

Soon, you’ll be able to create short video clips in Snap, based on text prompts.

Video 149

More Trending

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Snapchat Is Adding AI-Powered Text-To-Video Creation

Social Media Today

Soon, you’ll be able to create short video clips in Snap, based on text prompts.

Video 138
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#715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course

Amy Porterfield

Listen on… Combating overwhelm, taking imperfect action, and making actual progress towards your goals. Imagine you've got this brilliant idea for a digital course. You're excited, you're inspired, and then…massive overwhelm hits. Suddenly, you're stuck in an endless loop of planning, researching, and second-guessing yourself until it all becomes too much to handle. […] The post #715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course

Price 57
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Instagram Implements Advanced Protections for Teen Users

Social Media Today

Advanced protections by default for younger IG users.

Instagram 162
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iOS 17.7 vs iOS 18: Which One is Better for You? Find Out!

Tweaklibrary

The new iteration of iOS, which is ‘iOS 18’, is here. On Monday (09-08-2024) evening, Apple released the first stable public version of iOS18. But this isn’t all; Apple also rolled out the latest and last update for iOS 17, which is iOS 17.7. So, which version should you install on your iPhone, or should you wait for iOS 18.1? Before you hit that ‘Install Now’ Or “Download and Install’ button, here’s what you should know!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Implements Advanced Protections for Teen Users

Social Media Today

Advanced protections by default for younger IG users.

Instagram 156
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A very easy guide to the new Hootsuite Salesforce integration

Hootsuite

In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.

HootSuite 100
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Snapchat Showcases Next Gen AR Spectacles

Social Media Today

Snap’s looking to take on Apple and Meta in the AR wearables race.

Apple 134
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Snap Unveils a Range of Updates at Annual Partner Summit

Social Media Today

A new simplified UI, AR updates, AI advances, and more.

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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TikTok Announces Events for Latin Heritage Month

Social Media Today

TikTok’s announced a range of events to highlight Latin creators.

Eventful 110
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TikTok Announces New Events for Latin Heritage Month

Social Media Today

TikTok’s announced a range of events to highlight Latin creators.

Eventful 105
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Snap Unveils a Range of Updates at Annual Partner Summit

Social Media Today

A new simplified UI, AR updates, AI advances and more.

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