Should You Season the Pixel?
Jon Loomer
SEPTEMBER 17, 2024
The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.
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