Sat.Aug 17, 2024 - Fri.Aug 23, 2024

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Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?

Brands 155
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How to Optimize UGC for Employee Advocacy Success

Oktopost

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. It makes a difference when real customers and employees are willing to share genuine, personable stories on your behalf.

UGC 106
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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. But getting started can feel quite overwhelming. How do you really tap into social media’s marketing potential without feeling lost in the noise?

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LinkedIn Launches In-Feed Video Carousels

Social Media Today

A new way to drive video engagement in the app.

Feedly 215
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Common audience analysis mistakes and how to avoid them

Audiense

Accurate audience analysis is the backbone of any successful marketing strategy. However, many marketers make common mistakes that can lead to incorrect conclusions and ineffective campaigns. Here are the most frequent audience analysis mistakes and how to avoid them.

Analysis 178
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AI and Copyright: What Marketers Need to Know

The Social Media Hat

Episode 19 of the AI in Marketing: Unpacked podcast, with Mitch Jackson The post AI and Copyright: What Marketers Need to Know appeared first on The Social Media Hat.

Marketing 165

More Trending

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Instagram Chief Flags Coming Changes to Profile Grid Displays

Social Media Today

Instagram’s moving to a more rectangular main profile grid.

Instagram 212
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#707: Digital Course Doubt: Is My Email List Too Small?

Amy Porterfield

Listen on… Time-saving strategies and productivity tips for building a digital course around your busy schedule. Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! I hear you – life is busy, work is hectic, and who has time to create […] The post #707: Digital Course Doubt: Is My Email List Too Small?

Course 110
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Discover AI Personalization: Your Customers are Unique, Your Marketing Should Be Too

The Social Media Hat

Unlock the power of personalization with AI-driven insights. The post Discover AI Personalization: Your Customers are Unique, Your Marketing Should Be Too appeared first on The Social Media Hat.

Marketing 152
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How To Turn Off Ezoic Ads

BeingOptimist

In my previous post, I tried to explain to you the process of removing a site from Ezoic , along with an Ezoic review where I shared my personal experience with Ezoic with a full case study. Now, in my third series, I have come up with an idea to guide you on how to turn off Ezoic ads step by step. Now, stick with this guide for a minute, and you will be able to learn how to turn off Ezoic ads like a pro.

How To 106
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Which Countries Are Using ChatGPT the Most? [Infographic]

Social Media Today

A look at where ChatGPT is seeing the most adoption.

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The Social Media Marketer’s Toolkit: Navigating Social Tools in 2024

Ignite Social Media

Recently, we conducted the first-ever “ Ignite Social Media Trends Survey.” This data sheds light on how marketers manage their social media presence, revealing interesting insights into tool preferences and workflow strategies. Let’s dive into the numbers and explore what they mean for social media professionals. The Native Approach: Still Going Strong Perhaps surprisingly, most social media marketers (55%) still work directly within social networks, at least for some of their tasks.

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Revolutionizing Visual Content: Generative AI in Action

The Social Media Hat

Episode 20 of the AI in Marketing: Unpacked podcast, with Corbett Drummey The post Revolutionizing Visual Content: Generative AI in Action appeared first on The Social Media Hat.

Content 121
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How to Remove a Website from Ezoic

BeingOptimist

Due to performance problems, I’ve decided to remove my website from Ezoic. If you’re curious about the reasons for this decision, check out my article, “ Ezoic Review: Why My Experience Wasn’t Good – Pros and Cons of Ad Integration “ My journey with Ezoic started well, but now it’s not going as well as it used to due to the following reasons: Ezoic: From Promising Start to Present Challenges Let’s have a quick recap of the issues that forced me to switch

How To 104
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Social Media Today

YouTube's audience continues to grow.

YouTube 210
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The Truth About Influencer Earnings: What You Need to Know

Ignite Social Media

Social media influencers have become central figures in today’s digital marketing landscape, captivating audiences with their unique voices and engaging content. While the allure of high earnings from brand partnerships and sponsored posts is strong, the reality of influencer income is often more complex than it seems. In fact, a new detailed analysis of influencer earnings available on our sister agency, Carusele’s website is a really good read.

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Social Media Automation – How to save time on your Social Media Management

Blog2Social

Anyone who wants to succeed in the dynamic world of social media can no longer avoid automation. Over the past few years, social media automation tools have become indispensable.These automation features help manage social media tasks efficiently and save time. In this blog post, we explain what social media automation is, what it’s useful for, […] Der Beitrag Social Media Automation – How to save time on your Social Media Management erschien zuerst auf Blog2Social Blog – Tips for social m

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Ezoic Premium Contract Termination Fee: Beware of Charges!

BeingOptimist

Hello! Welcome to my 5th tutorial on Ezoic. In this series, I’ll be covering various aspects of using Ezoic. This tutorial is specifically tailored for those who have been using Ezoic’s premium contract for one year or more. Stay tuned for valuable insights! In this guide, you will get to know the potential drawbacks of terminating Ezoic premium contract before your contract expires and the correct methods for ending the premium contract.

Price 104
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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The Impact of Social Media Purchases [Infographic]

Social Media Today

Social media shopping hasn't caught on in a big way. Maybe this is why.

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Is follower count meaningless?

Oktopost

In this episode, Bright Uduji from LinkedIn went Behind the Post to settle the debate: is follower count a vanity metric? Catch the episode below to find out. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Vanity metrics have become quite controversial in B2B social media marketing.

B2B 87
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What the New FTC Ruling Means For You

Jenn's Trends

The US Federal Trade Commission (FTC) has issued a final ruling on social "evidence" for brands. These are updates marketers need to know!

Issues 78
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#708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course

Amy Porterfield

Listen on… Why a digital course is the next step in scaling your business and having more freedom. Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator! When I decided to leave my corporate job, I started by doing social media services for […] The post #708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course appeared first on Amy Porterfield | Online Marketing Expert.

Course 64
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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YouTube Brings QR Codes to All Channels

Social Media Today

Another way to connect people to your YouTube content.

YouTube 204
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9 Different LinkedIn Post Types to Keep Your Audience Engaged

Oktopost

As B2B social media managers, we all live on LinkedIn, right? Since it’s the hub of B2B marketing, we’re constantly striving to make our brand stand out, grow our audience, and build a strong presence. But occasionally, we all wonder how we can vary our LinkedIn post types to keep our audience engaged. We’ve collected a list of 9 organic LinkedIn post types you can create to keep your posting game fresh and exciting, leaving your audience returning for more.

Types 62
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10 Twitter Competitor Analytics Tools You Must Know

Keyhole.co

The days when a simple social media strategy could set you apart from the competition are long gone. Today, especially on Twitter (aka X), the game has changed. To stay ahead, you need to put in much more effort into precise and thorough competitor analytics. The last thing you want is to manually slog through all that stress. Thankfully, you don’t have to.

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Best Ezoic Alternatives for Publishers in 2024

BeingOptimist

As a publisher, it’s gratifying to receive approval from popular ad networks like Mediavine and Ezoic. I was in cloud nine when my website was accepted into the Ezoic program. However, due to various factors, I’ve started exploring Ezoic alternatives. Table of Contents Reasons why that led me to Opt out from EZOIC Best Ezoic Alternatives That I can opt For Adsterra What is Cost-Per-Mille (CPM) What is Cost-Per-Action (CPA) AdMaven Reasons why this ad network may become the best fit f

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Instagram Chief Flags Coming Changes to Profile Grid Displays

Social Media Today

Instagram’s moving to a more rectangular main profile grid.

Instagram 201
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How to Add Emergency Contacts to Apple Watch?

Tweaklibrary

Your Apple Watch is more than just a styling accessory or a digital watch, it’s a personal safety device. One of its most important features is to add emergency contacts. Yes, you can add emergency contacts to your Apple Watch. In any case of an emergency be it a serious health issue in which you need immediate medical attention, or you are stuck somewhere alone, the ‘emergency contacts’ feature can help you a lot.

Apple 12
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9th Edition of The New Rules of Marketing & PR Publishes Today

WebInKnow

It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

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Instagram Adds Music to Profiles

Social Media Today

Now you can showcase your music taste on IG.

Instagram 200
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!