Mon.Sep 16, 2024

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Location Expansion: Meta Advertising to Reach Travelers

Jon Loomer

In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.

Travel 187
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Threads Continues to Rise in Latest App Download Rankings

Social Media Today

The latest numbers show that while X is steadily declining, Threads is gaining ground.

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Event Details Feature Spotted in Limited Ad Accounts

Jon Loomer

You may see a new feature called Event Details when creating a Sales campaign with the Website conversion location. Let’s discuss it… The Feature You may see a new section for “Event Details” between Destination and Languages at the ad level. It reads: Include event details for your ad. Your ad will display a title, start or end time, and a reminder button so your audience can get reminders about the event.

Eventful 121
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TikTok Begins Legal Defense Against US Sell-off Bill

Social Media Today

It‘s unclear, at this stage, what the chances are of TikTok avoiding the enforced sell-off.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Why Every Company Should Include a Careers Section on Their Website

The Realtime Report

Why Every Company Should Include a Careers Section on Their Website Showcasing company culture and values can help attract talent Having a place for job listings can simplify the application process A careers section can enhance employer branding making the company more appealing to job seekers Providing information and resources can improve the candidate experience Attracting Top Talent It’s essential for any business looking to attract talent to have a dedicated careers section on their

Company 91
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TikTok Begins Legal Defense Against US Sell-Off Bill

Social Media Today

It‘s unclear, at this stage, what the chances are of TikTok avoiding the enforced sell-off.

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More Trending

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Threads Continues To Rise in Latest App Download Rankings

Social Media Today

The latest numbers show that while X is steadily declining, Threads is gaining ground.

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Social media for education: Q3 2024 research and benchmarks

Hootsuite

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play.

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Meta Rolls Out Updated Ad Options for the Holidays

Social Media Today

Some new ways to expand your Facebook and IG promotions.

Facebook 158
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How to use AI for social media

Sprout Social

Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day manual tasks? AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta Rolls Out Updated Ad Options for the Holidays

Social Media Today

Some new ways to expand your Facebook and IG promotions.

Facebook 150
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Next-Gen Marketing: 6 Social Media Tools to Watch

Blog2Social

Social media has become a reliable tool for networking, customer loyalty, brand advertising and market research. So for smart businesses that want to stay ahead, it’s an indispensable platform. Next-gen marketing tools help your business stay at the top. But here’s the deal: keeping up with social media means riding the wave of constant change. […] Der Beitrag Next-Gen Marketing: 6 Social Media Tools to Watch erschien zuerst auf Blog2Social Blog – Tips for social media marketin

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Meta Bans Russian State Media in the Wake of Covert Influence Program

Social Media Today

Meta’s moving to ban RT from all of its services.

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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Back-to-school season is in the air.

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Sports Remain the Top Topic of Discussion on X

Social Media Today

X is looking to win back advertisers with a new pitch.

Sports 141
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BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara

Amy Porterfield

Listen on… Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Here's the truth: EVERYBODY is in the hospitality […] The post BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara appeared first on Amy Porterfield | Online Marketing Expert.

Course 62
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Sports Remain the Top Topic of Discussion on X

Social Media Today

X is looking to win back advertisers with a new pitch.

Sports 131
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10 Examples of Higher Ed Institutions Leveraging Student Content Creators

Social Media Strategies Summit

It’s hard to overstate the benefits of user-generated content ( UGC ). Per Entribe , 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you), and you can look forward to a ton of potential benefits, including: Increased brand awareness Higher engagement Lower content creation costs Fortunately, the odds

Examples 168
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Bans Russian State Media in the Wake of Covert Influence Program

Social Media Today

Meta’s moving to ban RT from all of its services.

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How To Convert An Image To A Pdf | Image To Pdf Converter

Tweaklibrary

Are you tired of shifting from one format to another to share images with people? This is where the image to PDF converter becomes useful as it simplifies the entire process more subtly. There are two major ways to convert images such as photos, screenshots, or documents into PDF documents. In this article, we will look at how to convert an Image to a PDF using online and offline methods.

How To 11
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The Most Popular Social Apps Among Gen Z Consumers [Infographic]

Social Media Today

YouTube continues to drive trends among younger consumers.

YouTube 183
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The Most Popular Social Apps Among Gen Z Consumers [Infographic]

Social Media Today

The top social apps among younger audiences.

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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.