yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140

Mobile SMS Hitwise Marketing 140

Social Media Marketing

APRIL 27, 2017

We are already in 2017, but it's not the end yet. Marketers create engaging content to make their customers act upon it as it generates conversions. In 2017 we can see more improved versions of native advertising used to grab consumer's attention. Thanks to the fast growing internet and the pervasiveness of mobile devices.

Trends 117

Trends Strategy Marketing Advertising 117

The Realtime Report

FEBRUARY 14, 2017

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. Having a mobile presence can help grow any business or organization in countless ways.

Mobile 79

Mobile Trends Small Business Smart Phone 79

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Trends 112

Trends Social Media Analytics Instagram 112

Mindjumpers

SEPTEMBER 28, 2015

New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans. Video content is taking over. Commentable. This doesn’t just happen randomly!

Video 242

Video Content Nielsen Marketing 242

Buffer Social

FEBRUARY 16, 2017

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Social Media 112

Social Media Video Strategy Statistics 112

Idaconcpts

MAY 3, 2013

Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. of US Gen X-ers and 62.2%

Trends 173

Trends Mobile Insurance FAQ 173

Buffer Social

MARCH 6, 2018

Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017. How to create engaging social media videos. Sounds easier? But where do you start?

Examples 112

Examples Video Social Media Engagement 112

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. He recently updated that post for 2017. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Sprout Social.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Buffer Social

APRIL 16, 2017

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. Dates: Tuesday and Wednesday, April 18 and 19, 2017. Vertical Facebook videos on mobile. Powering Mobile Commerce on Facebook (3:30 PM PST). Mobile App Ads: Thinking Beyond the Install (5 PM PST). Instagram Live.

Conference 112

Conference Facebook API Marketing 112

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. LinkedIn generated record ad revenues of $13.8

Trends 325

Trends Social Media UGC Marketing 325

Social Media Strategies Summit

AUGUST 28, 2019

Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. They announced plans for personalization back in 2016.

Examples 252

Examples Marketing Retail Automotive 252

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

APRIL 20, 2017

Mark Zuckerberg, Facebook F8 conference 2017. We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. This creates a fun, new way of engaging with your audience in real-time.

Marketing 112

Marketing Conference Analytics Real Estate 112

Razor Social

JANUARY 26, 2017

They are less expensive to target with ads, and since they already shown an interest in your content/product, it’s easier to get engagement. More engagement equals cheaper ad costs. It’s awesome on both desktop and mobile. Study Engaged Traffic. You can find this information in GA under Audience Engagement.

Tools 111

Tools Tips Marketing WordPress 111

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. This keeps their audience engaged no matter where they are. Source: Luxury Daily.

Brands 160

Brands Retail Marketing Mobile 160

Webbiquity SMM

MARCH 13, 2018

They want to know how to increase their reach, impact, engagement, and ultimately their results. As of March 2017, Facebook had 1.94 In 2017, Facebook acquired on average about eight new users per second. How to Increase Post Engagement. Want to write an engaging headline for a Facebook post? DrumUp Blog ).

Facebook 161

Facebook Hubspot Statistics B2B 161

SocMed Sean

FEBRUARY 27, 2019

So, I’d rather add it to Instagram where I feel like I’ll get more engagement. If you are saving the image from a mobile device, then long-press on the image and save it to your device. To save a Twitter image to your mobile device, try long-pressing on the image and choosing to save it.

Instagram 227

Instagram Mobile URL Twitter 227

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. Posted in eCommerce Optimization Personalization. Overall, U.S.

Retail 217

Retail Discount Loyalty Sites 217

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. The move to Private Groups.

Trends 198

Trends Social Media Instagram Influencer 198

Webbiquity SMM

MARCH 27, 2018

92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. Photos see more engagement than videos on Instagram.( B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device.

LinkedIn 195

LinkedIn Instagram Hubspot Twitter 195

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021 — just three years from now 3 Statista , 2017. Social media is going mobile.

Social Media 112

Social Media Trends Report Survey 112

Postcron

APRIL 28, 2018

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. This LinkedIn update makes good sense.

LinkedIn 92

LinkedIn Engagement Team Video 92

Social Media Marketing

SEPTEMBER 27, 2020

These days, people tend to spend more time on their phones and engage in different entertainment activities, including gaming. Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. In 2012, the global mobile gaming industry was valued at 7.8 billion USD. billion USD.

Mobile 90

Mobile Trends Upcoming Industry 90

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. Don't worry!

Mobile 68

Mobile Brands Data Analytics 68

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Team 177

Team Marketing B2B Eventful 177

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017.

Retail 111

Retail Sentiment Project Instagram 111

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 112

Video CPM Real Estate Mobile 112

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Buffer Social

OCTOBER 3, 2017

billion people using Facebook Messenger every month 1 Techcrunch , 2017. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools , by sending out our latest blog posts through Messenger and engaging and helping our customers t through the platform too. There are now more than 1.3

Hubspot 112

Hubspot Strategy Facebook Marketing 112

The Realtime Report

OCTOBER 8, 2019

Using Mobile Technology to Build a Better Brick-And-Mortar . However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology.

Mobile 79

Mobile Notification Applications Banking 79

Pam Moore

MARCH 31, 2017

100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. I sure hope to see you on the other side and help you truly rock your business and life in 2017! Comprehensive training for the beginner to advanced social marketer! Let’s DO this!

Training 165

Training Social Media Brands Small Business 165

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. Engagement Baits and Contests: POLLS: Nintendo created a poll to get their consumers to pick which character they would want to prank. This was the most engaging post on Twitter in 2018 with 10,117 interactions. They were: 1.

Social Media 113

Social Media Analysis Instagram Campaign 113

Pam Moore

DECEMBER 7, 2017

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. We are excited to announce the availability of our 2017 content marketing editorial calendar template. What is content marketing?

Template 167

Template Templates Trends Content 167

Ignite Social Media

MAY 31, 2019

It’s only a couple months old and could be a great opportunity for brands to engage their audiences. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Originals. Introducing another format to watch shows on, Snap Originals programming. According to Snap Inc.

API 136

API Marketing Mobile Feed 136

Buffer Social

SEPTEMBER 20, 2018

Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Total spending for Halloween 2017 was expected to hit $9.1 For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. Thirty percent of mobile shoppers say video is the best medium for discovering new products.

Small Business 111

Small Business Campaign Content Eventful 111

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Over 70% of YouTube views are on mobile. We’re keeping this here because it’s an important reminder to keep mobile top-of-mind when creating video. Source: Statista.

Statistics 145

Statistics YouTube Marketing HootSuite 145