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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

Trends 100
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. on a range of employee experience aspects, including technology, diversity, employee engagement and customer service.

Survey 91
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????????? Cyber Monday: Discovering the online consumers

Audiense

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

Sample 79
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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. We took a look at the median fan reach percent for organic posts in our sample and found a definitive increase above 1% starting in the spring of 2016 and peaking in late summer/fall. Methodology.

Metrics 60
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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Or is it just lip service for 2015? delivering a powerful customer experience.

Compete 100
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How Do Emerging Economies Compare In Terms of Internet Access?

The Realtime Report

Research into household access to the Internet shows that, by region, the dominant region in 2015 was Europe, with 82.1 By 2015, that figure had grown to 43.4 By 2015, that figure had increased to 54 percent, with much of the increase attributable to such economies as China, Malaysia, and Brazil. percent, respectively.

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What the Rise of Sponsored Social Means for Your Business

Convince & Convert

2015 State of Sponsored Social Report. The study also surveyed a sample of 150 creators sourced from IZEA’s database to ensure the sampling included those who use Sponsored Social as a profession, as opposed to a hobby. sampling of 1,003 consumers, ages 18-70. View the full 2015 State of Sponsored Social report here.

Sample 60