INDUSTRY INSIGHTS YOUR PEERS ARE READING
5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? MORE
This is only going to increase in 2015. Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. MORE
Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series. MORE
Chapter, presented me with the 2015 Matrix Award. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. I learned of this a few months ago, and I was absolutely blown away. MORE
Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Wearables – some had this on their 2014 trend list but 2015 finally looks to be the year that wearables – especially smartwatches – really takeoff. MORE
Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. MORE
One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to very high standards and unusual challenges. MORE
May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard. MORE
Every year I like to write a blog post that recaps some of my favorite products or services I experienced that year. While I didn’t host a talk show announcing my favorite things and giving them away to a screaming out of control crowd, I am posting them here for you to get for yourselves. MORE
The 2015 State of Community Management Report is out!! Key findings from the 2015 research [My bold]. The 2015 State of Community Management Webinar from Higher Logic. MORE
If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). MORE
So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. MORE
I can only pick a certain few select speakers, and if you didn’t make it onto the list for PubCon Las Vegas 2015, then there’s probably a reason: I haven’t heard you speak at a previous conference, and, well, I probably had another reason, as well. MORE
measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit. MORE
The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. MORE
Bookmark this! —————– ( photo credit ). Cool Infographic Friday Implementation MORE
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Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd. MORE
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on. MORE
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. MORE
Last month, I talked about 10 Twitter Best Practices For 2015. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! MORE
Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. MORE
Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis. MORE
The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. THE #1 SOCIAL MEDIA MISTAKE BRANDS CAN MAKE IN 2015. Of all that can go wrong, what is the #1 social media marketing mistake brands can make in 2015? MORE
As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet. MORE
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Where Does Search Fit in Digital Marketing in 2015? MORE
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos MORE
Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that. Have you ever thought of your small brand as a publisher? MORE
B2B companies should consider the following five tips when designing their websites for success in 2015: Design with Responsiveness in Mind. If developers, marketers and designers can agree on one thing, it’s that the purpose of a website is to increase conversions. MORE
Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Emergencies never happen at a convenient time, do they? MORE
With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. MORE
“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. In the DC area? You’re invited to join us! TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA. COST: Complimentary. REGISTRATION: https://whatgotyouhere.eventbrite.com. MORE
measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. MORE
With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. We look forward to seeing what successful content marketing for Social Media will look like in 2015. MORE
The post 2015 SEO No-No’s appeared first on. We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. MORE
Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It easily makes the cut and rounds out the top five purchase influencers for 2015. MORE
Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout. I agree with most of this, especially Single Page. MORE
Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. MORE
Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. MORE
I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. MORE
Here are top SEO techniques you need to try out in 2015: Form Strategy With Your Audience in Mind The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles. MORE
2015 Related Topics Waxing UnLyrical
JANUARY 26, 2015
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Where Does Search Fit in Digital Marketing in 2015?
Waxing UnLyrical
NOVEMBER 9, 2015
I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.
Waxing UnLyrical
MAY 4, 2015
Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Emergencies never happen at a convenient time, do they?
Waxing UnLyrical
JANUARY 23, 2015
So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.
SocialFish
JANUARY 26, 2015
Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis.
Mindjumpers
JANUARY 14, 2015
With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. We look forward to seeing what successful content marketing for Social Media will look like in 2015.
Freelance Social Media
JANUARY 13, 2015
Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout. I agree with most of this, especially Single Page.
Saying It Social
JANUARY 27, 2015
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on.
SocialFish
JUNE 3, 2015
Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.
Waxing UnLyrical
SEPTEMBER 25, 2015
Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research.
Waxing UnLyrical
MAY 15, 2015
Chapter, presented me with the 2015 Matrix Award. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. I learned of this a few months ago, and I was absolutely blown away.
Firebelly
APRIL 6, 2015
Last month, I talked about 10 Twitter Best Practices For 2015. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers!
SocialFish
JUNE 18, 2015
The 2015 State of Community Management Report is out!! Key findings from the 2015 research [My bold]. The 2015 State of Community Management Webinar from Higher Logic.
Waxing UnLyrical
OCTOBER 9, 2015
Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015.
Waxing UnLyrical
JUNE 26, 2015
measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit.
Firebelly
MAY 18, 2015
The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees.
Waxing UnLyrical
JULY 17, 2015
Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week.
Waxing UnLyrical
AUGUST 14, 2015
Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement.
SocialFish
JANUARY 12, 2015
Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that. Have you ever thought of your small brand as a publisher?
SocialFish
JANUARY 5, 2015
One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to very high standards and unusual challenges.
SocialFish
JANUARY 23, 2015
Bookmark this! —————– ( photo credit ). Cool Infographic Friday Implementation
Mindjumpers
JANUARY 9, 2015
Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Wearables – some had this on their 2014 trend list but 2015 finally looks to be the year that wearables – especially smartwatches – really takeoff.
Saying It Social
APRIL 24, 2015
5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015?
yMarketingMatters
FEBRUARY 15, 2015
This is only going to increase in 2015. Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.
Saying It Social
MARCH 31, 2015
The post 2015 SEO No-No’s appeared first on. We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes.
Firebelly
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. THE #1 SOCIAL MEDIA MISTAKE BRANDS CAN MAKE IN 2015. Of all that can go wrong, what is the #1 social media marketing mistake brands can make in 2015?
Convince & Convert
NOVEMBER 9, 2015
Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It easily makes the cut and rounds out the top five purchase influencers for 2015.
Jason Yormark
DECEMBER 29, 2015
Every year I like to write a blog post that recaps some of my favorite products or services I experienced that year. While I didn’t host a talk show announcing my favorite things and giving them away to a screaming out of control crowd, I am posting them here for you to get for yourselves.
Waxing UnLyrical
NOVEMBER 20, 2015
Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd.
Waxing UnLyrical
JULY 30, 2015
measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications.
SocialFish
AUGUST 14, 2015
This one’s not particularly “cool” per se, but useful. From Altimeter. Cool Infographic Friday Culture That Works Industry Insider
Bill Hartzer
JULY 8, 2015
As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet.
yMarketingMatters
JUNE 5, 2015
May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard.
Convince & Convert
APRIL 1, 2015
With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions.
Bill Hartzer
OCTOBER 1, 2015
I can only pick a certain few select speakers, and if you didn’t make it onto the list for PubCon Las Vegas 2015, then there’s probably a reason: I haven’t heard you speak at a previous conference, and, well, I probably had another reason, as well.
SocialFish
MARCH 17, 2015
B2B companies should consider the following five tips when designing their websites for success in 2015: Design with Responsiveness in Mind. If developers, marketers and designers can agree on one thing, it’s that the purpose of a website is to increase conversions.
Saying It Social
MAY 29, 2015
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos
Social Media Marketing
SEPTEMBER 11, 2015
Here are top SEO techniques you need to try out in 2015: Form Strategy With Your Audience in Mind The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles.
SocialFish
MARCH 4, 2015
“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. In the DC area? You’re invited to join us! TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA. COST: Complimentary. REGISTRATION: https://whatgotyouhere.eventbrite.com.
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