Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.” Where Does Search Fit in Digital Marketing in 2015?

Trends 177

Trends Marketing Sample Samples 177

Mindjumpers

JANUARY 14, 2015

With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. We look forward to seeing what successful content marketing for Social Media will look like in 2015. Similar Posts: Trends in 2015: Ready for The Next Big Thing?

Marketing 190

Marketing Journal Case Study Project 190

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015. Baker martin waxman PRSA Counselors Academy 2015 Rob Biesenbach Robert UdowitzEmergencies never happen at a convenient time, do they?

Consultant 166

Consultant Compete Flickr Communities 166

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Around the Web Events Public Relations Thought Leadership Ann Gynn Debbie Wetherhead eric schwartzman Jim Lukaszewski Lisa Caprelli Mandy Roth PRSA 2015 International Conference Shana Keith

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Conference Construction Compete Training 157

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. Public Relations Shonali Burke State of PR pr trends public relations in 2015 You know I’m not much of a forecaster. I leave that to weather people and roosters.

Trends 166

Trends Influencer Consultant Education 166

Saying It Social

JANUARY 27, 2015

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on. Corporate Social Media Digital Marketing Social Media Super Bowl Marketing facebook social media super bowl Super Bowl 2015 Super Bowl Advertising Super Bowl Strategy

Brands 159

Brands Campaign Organization Tips 159

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. I learned of this a few months ago, and I was absolutely blown away.

Eventful 213

Eventful Consultant Metrics Fashion 213

Waxing UnLyrical

JUNE 26, 2015

measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit.

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Content Journal Adwords Metrics 192

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone.

Instagram 187

Instagram Hashtag Syndication Foursquare 187

Waxing UnLyrical

SEPTEMBER 25, 2015

Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility. Martin Waxman of Martin Waxman Communications.

Consultant 173

Consultant Metrics Eventful Reputation 173

Firebelly

MAY 18, 2015

The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 1 Optimize Your Profile. Make sure your profile is complete!

LinkedIn 170

LinkedIn URL Meeting Industry 170

Mindjumpers

JANUARY 9, 2015

We all have some pretty good guesses but hopefully 2015 will be the year for brands to excel, and our biggest advise is to do smarter and don’t move on to the next before your Glocal Social Media strategy and setup outperform your competitors’ All that said here is five trends to keep an eye on in 2015: Content distribution strategy – maybe you produce world-class content, but 2015 is the year to think about reach.

Trends 181

Trends Communities Class Case Study 181

Saying It Social

APRIL 24, 2015

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on. Google + SEO Google https Mobile mobile-friendly Mobilegeddon SERP Web Developer Webmaster

Sites 128

Sites Mobile Google SEO 128

Waxing UnLyrical

OCTOBER 9, 2015

Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. cc @theiirc — Daniel Tisch APR (@DanTisch) October 6, 2015. measurepr — Shonali Burke (@shonali) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

Consultant 149

Consultant ROI System Metrics 149

Ari Herzog

JANUARY 1, 2015

Thanks for reading my blog in 2015. I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. You are sharing posts with friends and colleagues through social media. You’re emailing and printing them. You’re returning here to read more.

Comments 108

Comments Review Publishing Social Media 108

Waxing UnLyrical

AUGUST 14, 2015

Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission.

Analytics 171

Analytics Metrics Consultant Survey 171

Waxing UnLyrical

JULY 30, 2015

measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications.

Yammer 139

Yammer Proposal Consultant Journal 139

Saying It Social

MAY 29, 2015

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

Industry 140

Industry Report Video Overview 140

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. THE #1 SOCIAL MEDIA MISTAKE BRANDS CAN MAKE IN 2015. Of all that can go wrong, what is the #1 social media marketing mistake brands can make in 2015?

Social Media 144

Social Media Retail Marketing Social Media Management 144

Jason Yormark

DECEMBER 29, 2015

Every year I like to write a blog post that recaps some of my favorite products or services I experienced that year. While I didn’t host a talk show announcing my favorite things and giving them away to a screaming out of control crowd, I am posting them here for you to get for yourselves. Feel free to scream if you’d still like. AirMail – I’ve struggled to find an email program on the Mac that I can get behind.

Wireless 109

Wireless Travel Mobile Hosting 109

Saying It Social

APRIL 24, 2015

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on. Google + SEO Google https Mobile mobile-friendly Mobilegeddon SERP Web Developer Webmaster

Sites 106

Sites Mobile Google SEO 106

Bill Hartzer

JULY 8, 2015

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet. The only thing I can say about State of Search 2015?

Conference 94

Conference Hotels Embedding Price 94

Convince & Convert

APRIL 1, 2015

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google.

Energy 129

Energy Directory Patterns Avatar 129

Saying It Social

MAY 29, 2015

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

Industry 118

Industry Report Video Overview 118

Taylor Marek

MARCH 6, 2015

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Software 70

Software Industry Publishing Types 70

Bill Hartzer

OCTOBER 1, 2015

I can only pick a certain few select speakers, and if you didn’t make it onto the list for PubCon Las Vegas 2015, then there’s probably a reason: I haven’t heard you speak at a previous conference, and, well, I probably had another reason, as well. So, without further adieu, here is my personal, hand-picked list of speakers you should see at PubCon Las Vegas 2015.

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Conference List Meeting Eventful 131

Social Email Marketing

JANUARY 23, 2015

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.

Conversation 87

Conversation Marketing Research 87

Waxing UnLyrical

NOVEMBER 20, 2015

Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

CPA 106

CPA Consultant Price Groups 106

Small Business Mavericks

APRIL 6, 2015

Moz is now accepting community speaker pitches for MozCon 2015 , which means your online marketing experience could be the perspective they are looking for to round out the presentation. Small Business Internet Marketing community involvement community perspective community speakers mozcon 2015 speaking and training opportunities Every one of us has a perspective on internet marketing that is the result of our experience, and that perspective is valuable.

Communities 85

Communities Groups Groups Training 85

Firebelly

MARCH 16, 2015

Here are 10 that will help you improve your efforts on Twitter in 2015. The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy.

Twitter 100

Twitter Hashtag Buy Products 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone.

Instagram 100

Instagram Hashtag Syndication Foursquare 100

Firebelly

MARCH 16, 2015

Here are 10 that will help you improve your efforts on Twitter in 2015. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy. Engage with your audience first, win them over with your charm, and then when they ask you about your product, it’s not really selling. 3) Tweet after lunch.

Twitter 100

Twitter Hashtag Buy Products 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes. People love thinking they have the inside scoop.

Instagram 100

Instagram Hashtag Syndication Foursquare 100

Bill Hartzer

JANUARY 9, 2015

From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. If you’re attending the NamesCon 2015 conference, feel free to get in touch. The post 35 Speakers to See at NamesCon 2015 appeared first on Bill Hartzer. I’m personally speaking in two separate sessions, and will be attending the conference all week.

Domain Name 95

Domain Name Conference Hotels SEO 95

Bill Hartzer

APRIL 17, 2015

So, since the PubCon Austin conference is on April 20, 2015, being held, of course, in Austin, Texas, and since I’m speaking and moderating, I thought I would post my personal list. The post 19 Speakers to See at PubCon Austin 2015 appeared first on Bill Hartzer. Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference.

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Conference List SEO Meeting 100

Bill Hartzer

MARCH 2, 2015

I know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015 , held again this year at the San Jose convention center in San Jose California. So, with adieu, here’s my list of 34 speakers to see this year at SMX West 2015. The post 34 Speakers to See at SMX West 2015 appeared first on Bill Hartzer.

Conference 103

Conference List Consultant SEO 103

Bill Hartzer

MARCH 4, 2015

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. — Jenny Halasz (@jennyhalasz) March 4, 2015.

Conference 102

Conference Upcoming Mobile URL 102

Devumi

JANUARY 28, 2015

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. A photo posted by Jordan (@jumpman23) on Jan 22, 2015 at 7:02am PST Make old content new and relevant again – then share You had some blog posts and other content that performed well last year, right?

Platform 96

Platform Marketing Social Media Microblogging 96

Laurel Papworth

JUNE 21, 2015

August 3rd-5th 2015. Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! I sometimes get complaints that people don’t know when I’m running this class so here goes. Earlybird ends beginning of July.

Course 77

Course Class Social Media iPad 77

Social Media Marketing

SEPTEMBER 11, 2015

Here are top SEO techniques you need to try out in 2015: Form Strategy With Your Audience in Mind The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles. Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers.

SEO 126

SEO Policies Software Content 126

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. It easily makes the cut and rounds out the top five purchase influencers for 2015. Image via BigStockPhoto.com.

Research 120

Research Marketing Mobile B2B 120

The Social Media Incubator

DECEMBER 22, 2014

So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. If you haven’t heard of the new social media site, there’s a good chance you will in 2015. While that continues, you can almost count on 2015 bringing more of it. That number is expected to continue to grow in 2015. At the end of the year, many offer up their thoughts on what the online trends will be for the year to come.

B2B 154

B2B LinkedIn Marketing Sites 154

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Measurement & Metrics Public Relations Social Media State of PR CIPR senior pros using social media Shel Holtz state of the profession 2015 stephen waddington CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The trouble is, smart strategic PR today demands it. So what will they do about it?

Social Media 163

Social Media Skills Compete Consultant 163