Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.” Where Does Search Fit in Digital Marketing in 2015?

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Did your site survive Mobilegeddon 2015?

Saying It Social

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? Google + SEO Google https Mobile mobile-friendly Mobilegeddon SERP Web Developer Webmaster

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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. Page navigation on mobile too, is set for improvement with an update to the layout that will reduce the need for scrolling and clicking.

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Did your site survive Mobilegeddon 2015?

Saying It Social

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? Google + SEO Google https Mobile mobile-friendly Mobilegeddon SERP Web Developer Webmaster

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My Favorite Things 2015 Edition

Jason Yormark

The Walking Dead: No Man’s Land – My favorite mobile game of all time. Perfect user experience for mobile, entertaining, great music/sound effects, they really nailed this across the board. Every year I like to write a blog post that recaps some of my favorite products or services I experienced that year.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. Nobody wants to open an email that excites their interest and get hung up in a website that doesn’t work for mobile devices.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet).

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4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. Now, with a dedicated mobile app representing your business, you can keep your business on the top of their mind.

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A Mobile Website is Key for Business in 2015


Mobile usage is at an all-time high ! more time with mobile on an average day than in 2013. This is only going to increase in 2015. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Many service providers and companies, large and small, have developed downloadable apps for their services to cater to a public that wants to do their business faster and with greater convenience on their mobile device. In 2014, US adults spent 23.0%

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king.

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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. Now this technology is just in its infancy, but it is tremendously interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. Image via Get all JayToday episodes at [link].

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. If you haven’t heard of the new social media site, there’s a good chance you will in 2015. While that continues, you can almost count on 2015 bringing more of it. That number is expected to continue to grow in 2015. At the end of the year, many offer up their thoughts on what the online trends will be for the year to come.

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9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Take your business to the next level in 2015! Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. They’ve even started including “mobile-friendly” labels in mobile search results. Certainly not in 2015.

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10 Insightful Marketing Charts from 2015

Convince & Convert

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. mobile marketing. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. For example, 2015 is truly the year of “ROI.” The Transistor Radio and the Dawn of Mobile Media. Content Marketing Measurement & Metrics Strategy content marketing content metrics mobileGuest Post by Fay Shapiro.

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The First Thing To Do About Making Your Site Mobile-Friendly

Small Business Mavericks

We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. Google is convinced that mobile is where people will search, and their announcement that mobile-friendliness will be an expanding factor in ranking starting April 21st has webmasters acting to meet this deadline.

Snapchatting loses top banker his job

Sherrilynne Starkie

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. Coincidence? Maybe.

A Cashless America

Saying It Social

In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! Digital Marketing Mobile Advertising Business Owners Digital Wallet Millennial Purchase Behavior Millennials Mobile Payment POS systems

7 Things I learned at SMX West 2015

Bill Hartzer

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. Mobile search is going to change on that day, apparently.

2015 Web Design Trends

Freelance Social Media

Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout. I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away. ShareThis. Social Media

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Should Your Business Download Meerkat? [FLOWCHART]

Saying It Social

Social Media IOS iPhone Meerkat Mobile app sayitsocial Stream Streaming media twitter Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? FLOWCHART] appeared first on.

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Facebook, arguably the world’s most successful social network, first tried to acquire Snapchat for over $3 billion, and, failing that, began forcing its mobile users onto Facebook Messenger, which now boasts 700 million users. Well, for one, because the messages are sent OTT, which stands for “over the top,” the apps can be used to replace mobile texting, which is traditionally much more expensive. The apps are becoming the new mobile browser.

What’s On the New Multimedia Cart?

Waxing UnLyrical

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. But we do need to look at the world in a more visual and, while we’re at it, a more mobile way.

FINALLY! A Viable Solution For Posting Photos To Instagram From Your Desktop!

SocMed Sean

The problem is, Instagram is really designed for use with mobile devices and the only TRUE way to get photos from your DSLR to Instagram is to transfer your photos on to the memory of your iPhone or the SD card of your Android device and upload the from the Instagram app. Essentially, you can schedule the Instagram post in Hootsuite and, when it comes time to publish, you will get a notification to complete the publication process in the Instagram app on your mobile device.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. Native Advertising 2015 trends digital advertising native advertising

The Importance of Local Activation on Social Media: India


Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Mobile Social Media Users: 97 million, +5% since July 2014.

Micro-Moments Live Stream Recap

Saying It Social

The blog covers how to win the consumer in today’s mobile-centric world according to speaker Matt Lawson as well as how mobile has changed the consumer, how mobile has changed the consumption process, and how it has changed consumer expectations about brands. Digital Marketing Google + Micro-Moments AdWords Business Strategy Google Google Partner marketing Micromoments Mobile Mobile Marketing

Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE


The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. This article is going to go through a step by step process that will guide you from the pure desktop marketing of old to the modern era of mobile marketing. Getting your business into mobile marketing 1.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

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Communicators Must Lead

Waxing UnLyrical

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers.

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience.

2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 news sites mobile visitors tend to spend less time on the news sites than desktop users.

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What Do You See In Marketing For 2015?

Small Business Mavericks

Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. There’s no way to measure the potential you lose by ignoring mobile marketing. What do you see happening in marketing for 2015? Online and Offline Marketing and Advertising 2015 predictions digital marketing FCC auction 97 responsive website design and development Social Media traditional marketing wireless

Video is The New King of Content Marketing


Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. In 2015 we can measure so much more in social than we did back in 2011. Think Mobile and Social. What’s different in 2015? About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar.

5 Sure Fire Tips That Will Have You Cutting The Cable Cord

Jason Yormark

In addition, networks like ABC, NBC and CNBC let you watch their programming free of charge on their websites and mobile apps. Service launches in early 2015. After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense.

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What Carousel Ads mean for your Business on Instagram

Saying It Social

Instagram Social Media marketing Mobile technology Online advertising sayitsocial social media Storytelling Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on.

Is Your Business Ready For Mobile Marketing?


Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.

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What is the Best Email App for You?

The Social Media Incubator

Approximately 53 percent of email opens occur on mobile devices. This is leaving many searching for the best app to manage their email on their mobile device. We’d suggest giving each of these apps a two-four week test on your own if you are in search of the best email app for your mobile device. Apps Mobile Apps best email app email inbox app google inbox mailbox app spark appphoto courtesy: Getty Images. Think outside the…inbox?