How your brand can win the 2015 Super Bowl

Saying It Social

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on. Corporate Social Media Digital Marketing Social Media Super Bowl Marketing facebook social media super bowl Super Bowl 2015 Super Bowl Advertising Super Bowl Strategy

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Marketing Predictions for 2015

Mindjumpers

Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process.

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.” Where Does Search Fit in Digital Marketing in 2015?

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” What do you hope to learn at the PRSA 2015 International Conference?

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. Imagine the disappointment for a customer excited to discover your brand has an Instagram account–only to find that is hasn’t been updated in weeks (or months). 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products.

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!),

Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

The 15 most-read posts on our social media marketing blog in 2015! For some brands—yes. Are you one of those brands? 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. I’m surprised at the number of brands who keep making this common social media mistake.

#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. Imagine the disappointment for a customer excited to discover your brand has an Instagram account–only to find that is hasn’t been updated in weeks (or months). 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products.

10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. In addition to using the hashtags you’ve created for your brand or product, use the hashtags your customers may be using (if they differ from your own.). It’s okay to have fun on Twitter—people buy from people/brands they like. The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. Imagine the disappointment for a customer excited to discover your brand has an Instagram account–only to find that is hasn’t been updated in weeks (or months). 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products.

10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. In addition to using the hashtags you’ve created for your brand or product, use the hashtags your customers may be using (if they differ from your own.). It’s okay to have fun on Twitter—people buy from people/brands they like. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies.

Social Media Marketing Advice 2015: Cross-Platform Marketing

Devumi

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. If you start thinking of Instagram as a highly visual form of Twitter, you can start working towards telling stories and quickly sharing moments in your brand’s history. Take a look at what some of the top brands on Instagram are doing for more inspiration.

How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

So what could a dislike button mean for brands? Brands don’t want to see how many people dislike their products or services. Community managers will be vital in protecting a brand’s social media image. Ok this person doesn’t like this brand—why? The post How Brands Should Prepare For Facebook’s Dislike Button appeared first on Firebelly | Social Media Marketing & Management Company. For years, people have been asking for a dislike button on Facebook.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.

Monday Roundup: Branding Inspired by Oscar

Waxing UnLyrical

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. This 7-Step Guide Will Help You Create An Authentic Personal Brand. Why: “Whether you like it or not, you have a personal brand.”

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How Brands Land On The Social Media Naughty List

Firebelly

Need help getting your brand back on the nice list ? The post How Brands Land On The Social Media Naughty List appeared first on Firebelly | Social Media Marketing & Management Company. Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015.

How to Build a Magnetic Brand

Convince & Convert

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Well, what if I told you that there may well be a super-charged way to have people think of you and your brand when they see everyday words and objects ? ” It’s about connecting people to your slogans, images, and branding as a whole. A Brand-Building Case Study. they’ll connect it with the We Dig brand.

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10 Insightful Marketing Charts from 2015

Convince & Convert

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015. Consumer Comfort with Brand Communication, by Channel. It easily makes the cut and rounds out the top five purchase influencers for 2015.

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. If you haven’t heard of the new social media site, there’s a good chance you will in 2015. It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While that continues, you can almost count on 2015 bringing more of it.

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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Related posts: Branding You: using social media to find a job. Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices.

35 Speakers to See at NamesCon 2015

Bill Hartzer

From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. Join Steve Machin, CEO of the new.TICKETS TLD, Braden Pollock of Legal Brand Marketing, and SEO Expert Bill Hartzer as they discuss the interplay between SEO and the TLD that will begin to evidence itself as more selective names come to market.” Braden Pollock, Legal Brand Marketing, Owner.

A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” That “box about our brand” is the Google Knowledge Panel. The post A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results appeared first on Firebelly Marketing | Social Media Marketing Agency.

My 3 Words For 2015

Twist Image

Welcome to 2015. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2015. My 3 Words For 2015: Wonder. While 2015 was a great year, it was also a year filled with many personal challenges. In 2015, I look forward to rekindling my personal journey of wonder. In 2015, I am reclaiming my sense of wonder. How can we make these brands the powerhouses that they should be, when it comes to digital marketing?

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The conference kicked off with Robin McCasland , IABC’s immediate past chair and Priya Bates , leader of the brand task force, presenting an explanation of the brand development process including a discussion of values and the rationale for the change.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

34 Speakers to See at SMX West 2015

Bill Hartzer

I know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015 , held again this year at the San Jose convention center in San Jose California. So, with adieu, here’s my list of 34 speakers to see this year at SMX West 2015. Just for full disclosure, I’m a US Brand Ambassador for Majestic.com. The post 34 Speakers to See at SMX West 2015 appeared first on Bill Hartzer.

How many Twitter users actually tweet?

Sherrilynne Starkie

These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales. In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC).

7 Things I learned at SMX West 2015

Bill Hartzer

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. And it might even affect mobile branded searches and mobile non-branded searches, as well.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. SEO Brand Destroyer No. SEO Brand Destroyer No.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? But how can you obtain this simplicity when talking about your brand ? Imagery is also an important aspect that should never be neglected when telling your brand’s story.

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How to Build a Brand from Scratch

Convince & Convert

What’s the best way to build a brand from scratch? So Vincent asked, “How do you go about creating a brand from scratch?’ ” When you finish that sentence, that is what your brand is all about. If you don’t understand the one thing that you do different or better than anybody else, then you do not have a brand that is differentiated or distinguished. By listening to other people.

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How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? For millennials, Capital One brand favorability increased by three percent.

Video is The New King of Content Marketing

Mindjumpers

As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans. If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand.

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Many brands are embracing storytelling as a powerful strategy, but how many have taken that passion and channeled it into a debut novel?

Nine years of Twitter

Sherrilynne Starkie

Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. I connect with colleagues and associates from around the world. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile.

Measuring the impact of Facebook video content

Sherrilynne Starkie

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Facebook Launches Training and Certification Hub for Brands. Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play?

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Storytelling: how to for businesses

Sherrilynne Starkie

For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. The story successfully creates a strong connection between the brand and a key audience. The message is clear; the cleaning product brand supports modern parents in raising happy, well-adjusted children.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Guest Post by Julie O’Neil.

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