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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. Working with influential brands like G.M., Connect with Aleya: instagram.com/aleyaharris/.

Brands 226
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Trends in 2015: Ready for the next big thing?

Mindjumpers

Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Local Community Managers live and breath amongst the consumers we all try to reach. Social is Local.

Trends 100
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Marketing Predictions for 2015

Mindjumpers

Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Sarah Mitchell. Julie Fleischer. Paul Roetzer.

Marketing 100
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! ” 3.

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

Trends 100
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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

Five Observations Gained from Starting an Online Community. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. Based in the Washington, D.C.,