Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. I suspect it won’t be enough to keep creators if the audience flows back to their current social networks.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media? — Ann Smarty (@seosmarty) June 30, 2015. link] #vcbuzz.

Social Media 129

Social Media How To Marketing Social Networking 129

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. If utilized correctly, it can transform your social media posts , taking them from blah and boring to stand out, sensational!

Brands 114

Brands Construction Small Business Instagram 114

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. “Parents and Social Media.”

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. The Serious Goings-On Behind The Social Networking Scene .

Consultant 200

Consultant Flickr Resources Communities 200

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Rebekah Radice

MAY 9, 2015

It also makes finding your perfect social media mix more important than ever. As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. A1) The secret to finding your perfect social media mix? ➡️ #Tip : want to become a Social Media Influencer?

Social Media 131

Social Media How To Marketing HootSuite 131

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Even though social media ads only represent 13.9 percent global increase on spending for social media ads.

Advertising 112

Advertising Social Media List Statistics 112

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

Twist Image

APRIL 1, 2016

If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. Focus on this brands.

Mobile 40

Mobile Brands Yahoo Banking 40

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. – Is your brand unique?

Types 130

Types Questions Social Media Engagement 130

Dave Fleet

FEBRUARY 4, 2016

This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social.

Social Media 150

Social Media News Trends Eventful 150

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Four years passed, and my account was still sitting brand new with just my name and four or five connections.    Talk to people It’s a social networking platform, and you gotta connect with people personally.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Ignite Social Media

SEPTEMBER 12, 2016

All that, and more, in this week’s Social You Should Know. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017. of social network users) than ad dollars (2.3%).

Twitter 60

Twitter Mobile Banking Hashtag 60

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Continue the conversation on our Facebook or Google+ pages.

Data 60

Data Hashtag Eventful Conference 60

Mindjumpers

FEBRUARY 3, 2015

A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. Marketing Predictions for 2015.

Groups 100

Groups Groups Features Video 100

Hootsuite

DECEMBER 17, 2019

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Competition is fierce out there for brands and creators. Casual viewers may be more likely to become loyal fans—if your brand can connect with them.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Ignite Social Media

JUNE 6, 2016

As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. Sephora ran a sweepstakes in 2015 on Snapchat that was not only clever, but their execution of the promotion was spot on. Platform Restriction Updates.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Rebekah Radice

MARCH 16, 2015

Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. As you start to share content across your social media platforms, focus on building relationships. Sprout Social (@SproutSocial) March 15, 2015. Before you write, think. Before you spend, earn. Post Consistently.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Never do clickbait. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. On one hand, it was great for brands and the Grand Prix race for millions of likes.

Facebook 64

Facebook Marketing Instagram Metrics 64

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Just as with any social network, it doesn’t do you any good to post and run. There’s no sense in getting active on a social network if no one knows about it. Don’t live in a social media silo. If not, now is the time.

Instagram 132

Instagram Geotagging How To Real Estate 132

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Increasing Your Social Listening.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. MasterCard.

Social Media 84

Social Media Guidelines Hashtag Training 84

Twist Image

FEBRUARY 6, 2017

billion during the same quarter in 2015. million in 2015. So, if Facebook and Snapchat can be successful with a social network, why can't LEGO ? Last week the toy brick manufacturer and one of the most powerful brands in the world launched LEGO Life - a safe social network for kids under the age of 13.

Facebook 40

Facebook Mobile Social Networking Advertising 40

Buffer Social

MARCH 13, 2017

And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Gatorade is one of the brands getting involved; they ran a sponsored Lense during the Super Bowl and generated over 100 million views. – Everette Taylor’s top tips for brands on Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145