Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 116

Social Media Brands Marketing Meme 116

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211

Strategy Marketing SMS Mobile 211

Bill Hartzer

MARCH 4, 2015

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. Mobile search is going to change on that day, apparently. Oh well, maybe next time.

Conference 60

Conference Upcoming URL Mobile 60

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Total monthly active users increased 77% from 2015 to 2020. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. Because of these two apps, live streaming was suddenly everywhere. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Kik, a cross-platform mobile messaging app.

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

NOVEMBER 11, 2016

According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. This information, combined with the 52% of internet users who say they purchase via mobile devices , proves we’re just getting started with bringing purchases inside social networks.

Social Networking 164

Social Networking Strategy Research Mobile 164

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113

Buy Social Media Brands Loyalty 113

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. How can brands cut-through all the noise? Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. But there’s a great workaround.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. It must be mobile-responsive. I totally agree.

Reputation 40

Reputation Airlines Review System 40

Buffer Social

OCTOBER 17, 2017

August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. December 4, 2015: Facebook uses surveys to improve News Feed ranking. July 9, 2015: Facebook makes it easier for people to control what they see on their News Feed. June 12, 2015: Time spent on stories becomes a ranking factor.

List 190

List Facebook Feed Feedly 190

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 145

Strategy Social Media Marketing Consultant 145

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. Listen, Research and Prepare.

Social Media 131

Social Media How To Marketing HootSuite 131

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. For the first time, the data was available within the mobile app rather than a standalone website.

Campaign 166

Campaign Meme Instagram Social Media 166

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Branding Bricks ). By 2019 mobile advertising will represent 72% of all US digital ad spending. Web users had deployed an ad blocker as of late 2015. MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. This also offers them the chance to leverage their learnings from Instagram. .

Authentication 100

Authentication SMS Influencer Advertising 100

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. Since mothers are active on social media, determining which platforms are the most useful to them will aid in determining where brands should focus their presence. July 16, 2015. hours using the internet per day.

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Socially Sorted

OCTOBER 31, 2016

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile.

Mobile 40

Mobile Tools Video Real Estate 40

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. Over 70% of YouTube views are on mobile. Source: Statista. YouTube usage statistics. Living room watching (i.e.,

Statistics 145

Statistics YouTube Marketing HootSuite 145

Likeable

JANUARY 23, 2019

88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. 39 percent of consumers are unlikely to become emotionally attached to a brand unless they’re interacting and communicating with it via social media. US marketers are expected to spend $32.18

Statistics 92

Statistics Social Media Marketing Instagram 92

Ignite Social Media

SEPTEMBER 12, 2016

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience. Prior efforts include Instant Articles and Canvas Ads.

Twitter 60

Twitter Mobile Banking Hashtag 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Smartphone App in 2015. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014.

Social Media 100

Social Media URL iPhone iPad 100

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111