Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

B2B 118

B2B Apple Avatar Hosting 118

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. We spoke to Holly Clarke, Airbnb’s EMEA Marketing Manager to get an understanding of how they run their social media, and what it takes to be a meaningful brand. — Airbnb (@Airbnb) December 15, 2015.

Brands 103

Brands Hosting Hotels Campaign 103

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Automotive 112

Automotive B2B Marketing Transportation 112

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Brands are investing in employee advocacy. Employees tell better stories than you do.

Strategy 145

Strategy Social Media Marketing Consultant 145

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. I know I did! You sure can!

Brands 60

Brands Facebook Aggregator Metrics 60

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. One 2019 study from Common Sense Media shows that young people spend nearly an hour a day watching videos on platforms like YouTube— twice as long as the same age demographic did in 2015. As a result, they’ll likely use social media differently at school and at home.

Marketing 85

Marketing Instagram Influencer Study 85

Later

FEBRUARY 4, 2021

Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. And so, they created Nappy — a site that “provides beautiful, high-res photos of Black and Brown people to startups, brands, agencies, and everyone else.”. Look no further.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? million monthly followers.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

Issues 133

Issues Survey Campaign Authentication 133

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. “With LinkedIn, I am personally connected to huge CPG founders and people who are running brands I really admire,” she says.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The event, called “Growth Hack Your Sales & Personal Branding!” 10 rules of personal branding. Building your brand is 10% content, 90% distribution.

Startup 60

Startup Brands Conference Eventful 60

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today.

Campaign 40

Campaign Instagram Brands Delicious 40

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality.

Instagram 60

Instagram ROI Influencer Research 60

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 102

Retail Trends Fashion Marketing 102

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 60

Tips Marketing Press Release Influencer 60

Pixlee

JANUARY 17, 2017

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

Brands 41

Brands Retail Loyalty Cost 41

Janet Fouts

SEPTEMBER 12, 2015

My portion of the book holds the kernel of an idea that I’ve been building on for some time now, and will be the focus of my 6th book “ Mindful Social Marketing – How Authenticity and Generosity are Transforming Marketing “, due for release in October 2015, published by Substantium.

Small Business 70

Small Business Authentication Newsletter Discount 70

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Content Marketing. Productivity.

Products 60

Products Marketing Compete SEO 60

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Campaign Industry Hotels 60

SocialFish

OCTOBER 18, 2019

Like any other torrent site, the site has faced several legal battles and cannot be found on Bing and Google search results since 2015. Today, the torrent brand keeps a low profile since its shut down. Unfortunately, a lawsuit from the Motion Picture Association of America saw its decline in 2015. Let us know in the comments!

Software 100

Software Library Sites Engineering 100

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

Trends 81

Trends Instagram Film Library 81

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. ” 5. .” Luxury & CSR in Asia: reconciling apparent contradiction.

CSR 100

CSR Travel Consultant Authentication 100

Rebekah Radice

APRIL 27, 2015

Posted by Marie Forleo on Wednesday, April 22, 2015. She changes it out frequently, keeping it fresh, interesting and always on brand. Create a Memorable Brand. In order to create a memorable brand and outshine your competition online, you must clearly articulate your value. Not Using Facebook Insights.

Small Business 131

Small Business Facebook How To Airlines 131

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72