Marketing Predictions for 2015

Mindjumpers

With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Peer-to-peer marketing has a natural home in local communities. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. We look forward to seeing what successful content marketing for Social Media will look like in 2015. Similar Posts: Trends in 2015: Ready for The Next Big Thing?

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.” Where Does Search Fit in Digital Marketing in 2015?

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. While I’ve come to loathe its over usage, there’s not a more befitting term for how two communications professionals living in the same city met,” says Dana Hughens , as she shares a personal anecdote on how digital relationships can impact real life community.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. You know I’m not much of a forecaster.

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My Oscar Moment: the 2015 Matrix Awards

Waxing UnLyrical

Chapter, presented me with the 2015 Matrix Award. community embraced me when I was new here; as did San Francisco back in the day. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards.

You Could Be A Community Speaker At MozCon 2015

Small Business Mavericks

Moz is now accepting community speaker pitches for MozCon 2015 , which means your online marketing experience could be the perspective they are looking for to round out the presentation. It may seem like a scary thing to do, but the gang at Moz promises to help their six community speakers get their presentations polished. The Reason We Need Community Speakers Everywhere.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. 6) Know what your community likes . The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words.

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

As publisher@commPRO the mission=empower our community thru content. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. With so many great guests and #measurePR community members in attendance, before we knew it the chat was over. measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. In line with our June theme (content! content! content!),

9 LinkedIn Best Practices For 2015

Firebelly

8 Build Your Community. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1 1 Optimize Your Profile. Make sure your profile is complete!

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ All this talk about internal communications was enough to inspire one of our #measurePR community members to ask for some recommendations for getting a job in the field. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. cc @theiirc — Daniel Tisch APR (@DanTisch) October 6, 2015.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc. Guest Post by J.D. Lasica.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd.

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10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. 6) Know what your community likes . The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. 6) Know what your community likes . This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes. People love thinking they have the inside scoop.

16 Random Facts My Community Taught Me

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me. Community community building random factsI don’t think you really know a person until you know what kind of random facts they know. So I decided to find out. The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts!

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Here, we’ve composed a list of tips and tricks to strengthen your bonds within your online community and, hence, invest in the future of your business. The last thing you want to come off as in your online community is intimidating.

State of Search 2015 Conference

Bill Hartzer

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet. This is one way how the Dallas/Fort Worth Search Engine Marketing Association is giving back to the community, and local business. The only thing I can say about State of Search 2015?

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate. That’s not a customer community, it’s catching content lightning in a bottle.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? How do you bring your community together?

Monday Roundup: Disaster Preparedness

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Crisis Communications 2015 National Preparednes Month disaster preparednessWe’ve all heard the old adage, “Hope for the best, prepare for the worst.” ” But when it comes to disaster preparedness many businesses still fall short.

How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. That’s the whole point of social PR ; that you don’t rely on solely “the media” to share your story, but you build and motivate communities to do so as well. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. CIPR has put it in black and white (and red): senior PR pros in the U.K.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . It’s not exactly an easy question to answer.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

hannah (@ughjinxx) March 2, 2015. The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. Social Media Case Studies brand community brand strategy community engagement converse social media campaign social media case study storytelling What do your shoes say about you?

Will private conversations change Twitter?

Sherrilynne Starkie

Featured Headline Social Media Twitter Online Communities Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? unfinishedbusiness. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

Learning to Speak Your Community’s Language

Convince & Convert

Establishing Your Brand in a New Community. As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base. Everybody has a “BS Meter,” and Matt reminds us of how sensitive it can be when meeting a newcomer to your community. Establishing credibility in a community. Taking risks to build community.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Kristie Aylett, APR (@KristK) February 3, 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. We discussed a ton of ideas on how to capture ROI in social media!

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How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

Community managers will be vital in protecting a brand’s social media image. Check out some of these community management best practices. Community Management FacebookFor years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years.

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How many Twitter users actually tweet?

Sherrilynne Starkie

Where does content fit into the online discussions and communities that are key to success? In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Community Management Content Marketing Engagement Facebook Foursquare Google Google+ Guidelines I forgot to categorize Instagram Linkedin Local Marketing & Communication Mindjumpers Pinterest SEO Social Media Social Media Marketing Social Media Strategy Tips Tumblr Twitter YouTube We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking.