The State of Community Management 2015


The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Key findings from the 2015 research [My bold].

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Assumption 2: Build a platform.

16 Random Facts My Community Taught Me

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me. Community community building random facts

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community?

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

Creating Community. The ability to create community is yet another parallel between teaching and content marketing. Orlando writes: A great teacher creates a sense of community and belonging in the classroom. Do you think about creating community on your blog?

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Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter?

The Best of Association Social Media 2014


I can’t wait to see what 2015 will bring! How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India. In 2015, I’d like the SocialFish blog to be even more about YOU. So here we are, in a new year.

YouTube Subscriber Strategies for Nonprofits


Build a community and interact with them. This is your chance to use combine YouTube optimization with community building – a truly powerful YouTube marketing tactic. By Matthew Yeoman.

How to Use Social Media And Stay Couth

Waxing UnLyrical

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

So you slowly start to acquire a larger piece of the overall conversation, which is exactly what happens when you build thought leadership… which is a large part of what PR – and social PR – is about.” Why: “It takes a lot to build, and be part of, a tribe.

Stop Making This Common Social Media Marketing Mistake


We then, basically, have to start community-building from scratch. I’m surprised at the number of brands who keep making this common social media mistake.

Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

If that’s not a fresh take on community building, what is? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Spring has officially sprung.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors ( Tweet This ). With Heap, you can build the same type of segment as you would in Google Analytics. Community Building.

Don’t Go Overboard on Millennials


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. The Internet has made brand publishing ubiquitous.

Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Over the past few years, we’ve seen a significant shift in the way brands utilize social media.

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet).

Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Build a marketing partnership tailored to an influencer’s individual strengths—one that organically shows their audience how they use your brand. Quick!

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

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Reading Roundup: What’s New in Blogging Lately


Why Slack is Exploding as a Community-Building Platform // Hootsuite. We are using Slack at PBEVENT for all our team communication and while it’s taking some of us a while to get our heads round it, it’s proving to be a popular choice for community-building in general.

The ProBlogger Podcast How-To: Leave Comments on Blogs


For a lot of you, today’s podcast topic on 31 Days to Build a Better Blog is one you’re already doing – or at least have done before! Click here to listen to day 20 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. .

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

Do you want MASSIVE launch success? Don’t forget this (+ lots of gin)

Absolute PA

Without it you’ve lost months worth of community building, cheerleading and excitement in your big thing. It’s exciting, right? You have a fab new product idea that will take the world by storm. A sparkly new website that took months of toil and hair pulling (and loadsa money).

[Artomatic Diaries] Getting started with Twitter branding and follow strategy


For DC, the event dates are determined by the site that is found to host the festival, usually a large corporate space either newly built (with developers looking for exposure to fill the building with new tenants) or slated for demolition.

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!


The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. There is just over a week left in October, and the kickoff month to Q4 has been a good one so far.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

But what I believe we’ll see in 2017 is the return of true community building. ” Many saw social media as a one way conversation, never bothering to cultivate a community.

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Social Media Strategies of Top US Universities


As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Community building.

Complete Guide to Hashtag Analytics

Sprout Social

In 2015, Google started to include Tweets in its search results. Tactics like this are great for community building. Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results.

How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).”

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All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

Engage the community – Number of interactions (likes, comments, views, or direct messages), number of live viewers, etc. Community members or customers. Engaging your community and building relationships. Building your brand image. Building brand awareness.

Ultimate Guide to Social Media Marketing

Sprout Social

Use that as a starting point to build your own strategy. When you’re building your initial following, being active gives people a chance to build familiarity with you. You can get mentions by building relationships and networking, as well as guest blogging on other sites.