Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. We’re already writhing with network algorithms daily, so this will further complicate that relationship. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

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Social Media Exercises Committee Marketing 145

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community.

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Communities Influencer Brands Class 174

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

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Social Media Strategy Hashtag Research 120

Convince & Convert

AUGUST 17, 2012

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). This episode features Lauren Vargas of Aetna.

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Radian6 Training Communities Conversation 113

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? And guess what?

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Hashtag Analytics Fashion Campaign 111

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves. Social Media’s Role in Organic Traffic. Analytics That Build Community. Image via BigStockPhoto.com.

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Organization Analytics Community building Analysis 60

Buffer Social

FEBRUARY 14, 2017

According to Gary Vaynerchuk , a well-known entrepreneur and social media marketer: These takeovers are not only fun, but are also a great example of a 50/50 value exchange —a partnership that’s mutually and equally beneficial. Community members or customers. Engaging your community and building relationships.

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Hosting Instagram How To Metrics 109

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

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Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

MAY 11, 2016

Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).” Thankfully, it’s not all bad news. Naturally, the page leads off with popular products.

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