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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Screentime 2015-present. Source: Smart Insights.

Strategy 211
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. We’re already writhing with network algorithms daily, so this will further complicate that relationship. Waiting to see how this changes things for marketers.

Marketing 110
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Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Brands can lean into this by embracing social as a multi-way communication tool. Encourage conversations in the comments, keep community Facebook groups alive and active, and engage with accounts of all sizes.

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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. How did Discord get started?

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working. Adobe Summit – Watch the Online Event Highlights. Future of Brand Experiences – #GetRealChat Recap Live from Adobe Summit Event.

Buy 113