Waxing UnLyrical

MARCH 7, 2016

The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Case Study 100

Case Study Banking Campaign Reputation 100

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

Sample 79

Sample Samples Discount Influencer 79

Rebekah Radice

MARCH 16, 2015

Instead, talk “with” the community you’re building. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. Sprout Social (@SproutSocial) March 15, 2015. Concentrate on building your social media networks with people in your service area or community.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. The hashtag #thingsilongthroat trended for several days in Nigeria. Blogs and online news websites published articles of the hashtag trend and it went viral like wild fire. million users it had in 2014.

Activities 0

Activities Social Media Hashtag Campaign 0

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. Miracle on the Hudson.

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags.

Video 128

Video Social Media How To Trends 128

Sprout Social

SEPTEMBER 21, 2020

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. The hashtag has been used over 10k times on Instagram alone. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 136

agora pulse

OCTOBER 30, 2019

Use hashtags (with caution). Use hashtags (with caution). Hashtags can make your bio more visible. When people search for a hashtag , they may find your account listed in both the ‘top’ and ‘people’ results. Adding a hashtag doesn’t guarantee you’ll appear in these results … but it can help. Be personal.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

Use hashtags (with caution). Use hashtags (with caution). Hashtags can make your bio more visible. When people search for a hashtag , they may find your account listed in both the ‘top’ and ‘people’ results. Adding a hashtag doesn’t guarantee you’ll appear in these results … but it can help. Be personal.

Twitter 98

Twitter Engagement Hashtag Notification 98

Sprout Social

OCTOBER 4, 2016

However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. This showed that Gap values the posts it gets through the social community. Instagram Engagement: Community Management & Outreach. Shares can work for both individuals and brands.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Ignite Social Media

JANUARY 17, 2017

1) Trending Hashtag Overload. involves monitoring trending hashtags for real-time opportunities. During Super Bowl 50, when Always’ hashtag #LikeAGirl was trending, brands took the opportunity to post examples of females working in their industry. pic.twitter.com/42tpWwY7WH — JetBlue Airways (@JetBlue) February 2, 2015.

Social Media 60

Social Media Sports Hashtag Trends 60

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

Examples 92

Examples Campaign Discount Marketing 92

Socialmedia.biz

FEBRUARY 11, 2019

In 2015, Maurice Lineman and his colleagues set out to analyze compare the search volume for both global warming and climate change and how they increased/decreased over time. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. The whole essence of nail polish is about beauty and creativity, and there’s a massive community of nail art fans on Instagram – and we wanted to take advantage of that.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside.

Content 60

Content How To Tumblr UGC 60

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

agora pulse

MAY 23, 2016

Since its launch in March 2015, it has already hit over 30 million users. Use relevant hashtags in the title of your broadcasts. Currently hashtags are not clickable on Periscope but if you share your broadcasts on Twitter they are searchable. Use 1-3 hashtags on your Periscope titles. yourusername).

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Hootsuite

DECEMBER 15, 2021

A TikTok trend can be a sound, hashtag, dance or challenge. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Gentleman – Dance Hits 2015.

Trends 142

Trends HootSuite Fashion Video 142

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. Kristie Aylett, APR (@KristK) February 3, 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: photommo via Flickr, CC 2.0. Jodi Echakowitz. Answer: Boss.

Social Media 100

Social Media Consultant Flickr Communities 100

Convince & Convert

AUGUST 28, 2015

(highlight to tweet) Look closer at the post’s comments, and you’ll see that Petco’s community agrees, as all of the comments are images of dogs wishing the company a happy National Dog Day. Subaru (@subaru_usa) July 10, 2015. NationalDogDay pic.twitter.com/3hT6VUPhZY — CIA (@CIA) August 26, 2015. Share how you #MakeADogsDay.

Company 60

Company Apparel Transportation Social Media 60

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. ShareaCoke also became the number one trending hashtag on the platform. His secret?

Organization 108

Organization Flipboard Social Media Company 108

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Look in your blog community for people who have created challenges as part of the opt-in process. Make a list of ways you can pay it forward.

Training 20

Training Eventful Tips Analytics 20

The Social Media Hat

JULY 7, 2016

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. I create a couple of different kinds of quote graphics and pay attention to which quotes, which images, which font choices, and which hashtag combinations seem to perform the best. Tweet this!

Instagram 165

Instagram How To Mobile Notification 165

Convince & Convert

MARCH 28, 2012

And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes. A program could be hyper-customized by allowing customers to pick the reward they want to tweet (or post) with the corresponding hashtag, giving customers exactly what they want.

CSR 127

CSR Airlines Loyalty Hashtag 127

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand. What are fantasy sports?

Sports 83

Sports Social Media Engagement Compete 83

Convince & Convert

MARCH 28, 2012

And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes. A program could be hyper-customized by allowing customers to pick the reward they want to tweet (or post) with the corresponding hashtag, giving customers exactly what they want.

CSR 126

CSR Airlines Loyalty Hashtag 126

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

Social Media 105

Social Media How To ROI Hashtag 105

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Buffer Social

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Partner with influencers and encourage your community to share your products. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Social Media 98

Social Media Instagram Apparel Groups 98

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. Check out more of these at their hashtag #KuniShoutOut. Check out more of these at their hashtag #KuniShoutOut. A car dealer on Instagram?

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Convince & Convert

MAY 2, 2016

Technology giant Dell knows the importance of fostering a community of employee advocates. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. UPS (@UPS) December 31, 2015. Here’s a toast to even more #WishesDelivered in 2016.

Loyalty 60

Loyalty Social Media Engagement Training 60

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading. The campaign is more than a hashtag – it’s a source of information. All you have to do is visit their Instagram profile. The Concept. Why is this?

Campaign 40

Campaign Instagram Brands Delicious 40

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Rebekah Radice

JULY 20, 2015

Begin by identifying how you’re already giving back to your customers and local community. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

Social Media 133

Social Media Marketing Study Activities 133