Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Their straight-forward approach to the platform also allows them to seamlessly integrate influencers into their content stream.

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Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult.

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Instagram Metrics Influencer Campaign 91

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

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Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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Construction Social Media Strategy Collaboration 52

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox.

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Social Media Skills UGC Sample 164

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. The industries represented are diverse, and the company size varies from startup to Fortune 1000. The industries represented are diverse, and the company size varies from startup to Fortune 1000. Size Does Not Matter.

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Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

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Template Templates Social Media Strategy 111

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

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Authentication SMS Influencer Advertising 100

Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Send a clear message.

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Tips Marketing Press Release Influencer 121

Hootsuite

JUNE 25, 2019

Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. These contests can require entrants to follow both accounts for a mutual gain, or just your company’s account. Keep in mind that the terms you agree upon may influence the partnership cost. link] [link].

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Ari Herzog

MARCH 18, 2015

This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Notable milestones include 4,721 on January 14, 2014; and 4,887 on February 2, 2014. But those are companies, you might say. And yet the above screenshots are from people and companies who followed me.

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Twitter Klout System Influencer 70

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Live Lokai. Sonic Drive-In.

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Engagement Brands Hashtag Eventful 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

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Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. LikeAGirl and the importance of finding the right influencers for your campaign.

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Koka Sexton

OCTOBER 15, 2013

Besides having some amazing speaking session where we will be able to discuss everything from brand advocates and how to transform business into media companies, we are going to a great time meeting many people in the industry. Top 5 Social Initiatives for Big Brands in 2014 ( Connie Chan Wang ).

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Socialmedia.biz

OCTOBER 7, 2016

Power & Associates , more than 80 percent of satisfied customers claimed that their online interaction with the company “positively influenced” their likelihood of making a purchase from them. 3 More than 90 percent of companies use more than one social media site to attract new clients. Amazing, no?

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Social Media Startup Creative Commons Survey 126

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

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Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Empower Influencers. The most effective influencers also drive sales.

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Strategy UGC Hotels Marketing 59

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. The fast food company used their millions wisely, introducing their “Pay with Lovin’” campaign, a Valentine’s Day inspired idea. Starting Feb.

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Proactive Report

JUNE 2, 2014

Join us for the webinar June18, 2014 at 10 am Pacific, 1 pm Eastern and get all the insider tips on how Panda is affecting your news content. In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. What does that mean for companies using these wire services?

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Press Release SEO News Google 98

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Second to relevance, influencers play a key role in taking a campaign or cause viral. Let’s take it to twitter for a moment where a United States company successfully pulled off a social campaign in Nigeria. Statistics show that Nigeria has over 60 million internet users; a huge leap from the 57.7

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Twist Image

MAY 13, 2014

40% prefer to read content directly from a company blog rather than a news magazine or website. 52% prefer to go directly to the company website for content about the brand, vs. 25% going to social media and 22% to third-party articles. Time to reboot your company blog? Who would have thought that in 2014? company blog.

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Devumi

SEPTEMBER 24, 2014

Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. How to choose which type of Twitter contest to run.

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Twitter How To Hashtag Types 92

Buffer Social

MARCH 30, 2022

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

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Template Templates Social Media Strategy 56

Social Media Strategery

JANUARY 20, 2014

To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. In a sea of content, these companies help more people find yours.

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Diva Marketing Blog

JUNE 19, 2016

I now speak of Bite & Booze not as a blog, but as a culinary media company. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more.

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Travel Hosting Social Media Influencer 75

Writtent Blog

MARCH 7, 2014

Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Draw up a list of influencers and the top performers in your industry. To find influencers on Google+: CircleCount. To find influencers on Twitter: Followerwonk. To find influencers on Twitter: Followerwonk.

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Syndication Content Marketing Alltop 95

Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Sierra Tishgart of Great Jones. Who’s hungry?!

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Convince & Convert

APRIL 11, 2014

#FallonTonight pic.twitter.com/Ku4CMDIUzC — Ford Motor Company (@Ford) March 29, 2014 Fallon announced the Fingers on a 4×4 campaign to help him decide which dealer would sell him his new Ford F150. “I would love somebody from whether within government or whoever influences government today that can help with legislation.

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Twist Image

MARCH 28, 2016

Bitmoji is owned by Bitstrips - a Toronto company that was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatars. Jimmy Kimmy enlists DJ Khaled as his Snapchat coach , and this points to a new world of influencers and brands. influencer.

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Apple Avatar Influencer Mobile 40

agora pulse

OCTOBER 10, 2017

If you are a vegan foods company and you post a photo of your recent deer hunt, you will deal with your fair share of unfollows (and perhaps a rise in angry comments). You should never have to give anyone (or any company) your password. Remember the great purge of 2014? Solution: Know what is appropriate to your audience.

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Waxing UnLyrical

AUGUST 1, 2016

I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. I’m passionate about entrepreneurship, making a mess in the kitchen and boxed wine. Who inspires you?

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Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision. billion in 2019. Improve ROI.

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Social Media How To Metrics ROI 108